Analytics Usage Distribution in the Top 10k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	5,841	58.41
Global Site Tag	5,204	52.04
Google Conversion Linker	2,469	24.69
Facebook Domain Insights	2,454	24.54
Facebook Pixel	1,783	17.83
Fastly	1,711	17.11
Facebook Conversion Tracking	1,476	14.76
Hotjar	1,379	13.79
New Relic	1,315	13.15
Salesforce	1,308	13.08
Twitter Conversion Tracking	1,179	11.79
LinkedIn Insights	1,177	11.77
Bing Universal Event Tracking	1,174	11.74
Cloudflare Insights	1,066	10.66
Facebook Signal	1,054	10.54
Microsoft Clarity	1,051	10.51
Cloudflare Web Analytics	1,024	10.24
Google Conversion Tracking	854	8.54
TikTok Conversion Tracking Pixel	831	8.31
Omniture SiteCatalyst	782	7.82
Google Optimize 360	775	7.75
Adobe Dynamic Tag Management	774	7.74
Twitter Website Universal Tag	750	7.5
Adobe Marketing Cloud	633	6.33
comScore	627	6.27
Akamai mPulse	572	5.72
Yandex Metrika	532	5.32
Hubspot	513	5.13
Reddit Conversion Tracking	510	5.1
Matomo	480	4.8
FullStory	479	4.79
Funding Choices	466	4.66
DoubleClick Floodlight	452	4.52
Azure Monitor	425	4.25
Segment	420	4.2
Microsoft Azure Monitor	412	4.12
Optimizely	411	4.11
Twitter Analytics	395	3.95
Adobe Launch	385	3.85
CrazyEgg	384	3.84
Lotame Crowd Control	378	3.78
Amplitude	375	3.75
Rapleaf	372	3.72
LiveRamp	367	3.67
Google Analytics IP Anonymization	330	3.3
Cloudflare Rocket Loader	329	3.29
Marketo	325	3.25
Snowplow	322	3.22
Visual Website Optimizer	320	3.2
Datadog	318	3.18
Adobe Analytics	303	3.03
Chartbeat	303	3.03
Report URI	291	2.91
Quantcast Measurement	284	2.84
Pardot	277	2.77
6sense	275	2.75
KnowBe4	260	2.6
AppsFlyer	260	2.6
RudderStack	254	2.54
OpenTelemetry	241	2.41
Dynatrace OneAgent	239	2.39
Mixpanel	236	2.36
Dynatrace	221	2.21
Everest Technologies	220	2.2
Pinterest Conversion Tracking	214	2.14
Yahoo Web Analytics	210	2.1
Ruxit	207	2.07
Grafana	205	2.05
Yahoo Dot	204	2.04
Microsoft Application Insights	192	1.92
Branch	184	1.84
Omniture Adobe Test and Target	184	1.84
Parse.ly	182	1.82
Pendo	180	1.8
Adobe Experience Platform Launch	180	1.8
Baidu Analytics	176	1.76
Nielsen	160	1.6
Gemius	159	1.59
Demandbase	157	1.57
Gemius PL	152	1.52
Eloqua	151	1.51
Trustpilot	150	1.5
Adjust	148	1.48
Content Square	143	1.43
Heap	142	1.42
Mouseflow	131	1.31
Marfeel	131	1.31
ZoomInfo	127	1.27
Pingdom RUM	127	1.27
Klaviyo	124	1.24
Akamai Page Integrity Manager	123	1.23
Top Mail.ru	121	1.21
Braze	117	1.17
Dotomi	116	1.16
StatCounter	115	1.15
Bazaarvoice	115	1.15
AB Tasty	114	1.14
Clearbit	109	1.09
loader.io	109	1.09
Quantum Metric	106	1.06
PayPal Marketing Solutions	104	1.04
SpeedCurve	104	1.04
Salesforce Audience Studio	102	1.02
Plausible Analytics	101	1.01
MediaMath	97	0.97
MailerLite	95	0.95
Active Campaign	95	0.95
Salesforce Marketing Cloud Personalisation	94	0.94
Matomo Tag Manager	90	0.9
AppDynamics	90	0.9
Visual Studio Tracking	89	0.89
PostHog	88	0.88
Google Analytics with Ad Tracking	88	0.88
CNZZ	86	0.86
Confiant	85	0.85
Qualified	84	0.84
Plotly	83	0.83
WebTrends	82	0.82
Salesforce Interaction Studio	81	0.81
BlueConic	80	0.8
Moat	80	0.8
Statsig	78	0.78
Signal	75	0.75
Bizible	74	0.74
Tynt Tracer	73	0.73
Supership	72	0.72
AT Internet	71	0.71
Amazon Advertising Sizmek Ad Suite	71	0.71
Bombora	69	0.69
US Gov Digital Analytics Program	68	0.68
33 Across	67	0.67
Alexa Metrics	66	0.66
Fireblade	66	0.66
Alexa Certified Site Metrics	65	0.65
accessiBe	63	0.63
CQuotient	63	0.63
Clicky	61	0.61
LaunchDarkly	61	0.61
Claritas	61	0.61
Salesforce Web to Lead	58	0.58
Leadfeeder	57	0.57
ThreatMetrix	57	0.57
Digioh	57	0.57
Merge	57	0.57
UptimeRobot	56	0.56
G2 Conversion	56	0.56
DotMetrics	56	0.56
Histats	55	0.55
Fathom Analytics	54	0.54
Amplemarket	54	0.54
Karte	53	0.53
TradeDoubler	52	0.52
Capterra	52	0.52
Lucky Orange	51	0.51
iGoDigital	51	0.51
Usabilla	51	0.51
Kenshoo	50	0.5
Partnerize	50	0.5
ProfitWell	50	0.5
Mindbox	50	0.5
Digital Window	49	0.49
CleverTap	49	0.49
Sprinklr	49	0.49
Brevo	48	0.48
Mutiny	47	0.47
Treasure Data	46	0.46
mParticle	46	0.46
Insider	46	0.46
Survicate	45	0.45
Yahoo Tag Manager	45	0.45
PathFactory	44	0.44
Ahoy	43	0.43
Instana	43	0.43
Fingerprint Pro	42	0.42
Sprig	41	0.41
Umami	40	0.4
Smartlook	40	0.4
SendPulse	40	0.4
Attentive	40	0.4
Site24x7	40	0.4
Rambler	39	0.39
Piwik PRO	39	0.39
Honeybadger	39	0.39
Agora	39	0.39
SpyCloud	39	0.39
Folloze	39	0.39
Inspectlet	38	0.38
Dynamic Yield	38	0.38
Freshworks CRM	37	0.37
Intellimize	37	0.37
Naver Analytics	36	0.36
UpSellit	36	0.36
Commanders Act	36	0.36
BrightEdge	35	0.35
SalesLoft	35	0.35
AudioEye	34	0.34
Dun and Brandstreet Visitor Intelligence	34	0.34
Innocraft Cloud	33	0.33
ShieldSquare	33	0.33
Convert	33	0.33
Google AMP Client ID	33	0.33
GrowthBook	33	0.33
Kameleoon	33	0.33
Mautic	32	0.32
Navegg	32	0.32
dotdigital Engagement Cloud	32	0.32
Userpilot	32	0.32
InsightExpress	32	0.32
trueAnthem	32	0.32
Beehiiv	31	0.31
Better Stack	31	0.31
Apollo IO	31	0.31
Riskified	31	0.31
Sift Science	30	0.3
Stackify	30	0.3
Decibel Insight	30	0.3
ForeSee Results	30	0.3
WizRocket	29	0.29
ClickTale	29	0.29
Customer.io	28	0.28
Monetate	28	0.28
MoEngage	28	0.28
OpinionLab	28	0.28
Khoros	28	0.28
IO Technologies	27	0.27
Gainsight	27	0.27
Highspot	27	0.27
whos.amung.us	26	0.26
OnThe IO	26	0.26
Findify	26	0.26
Amazon CloudWatch RUM	26	0.26
Aptrinsic	26	0.26
WP Advanced Ads	25	0.25
Ravelin	25	0.25
iovation	25	0.25
Coremetrics	25	0.25
Maxymiser	25	0.25
Navattic	25	0.25
Google Call Conversion Tracking	24	0.24
LiveInternet	24	0.24
ConvertKit	23	0.23
Keen IO	23	0.23
eSputnik	23	0.23
TeaLeaf	23	0.23
PartnerStack	23	0.23
Webtrekk	23	0.23
Adobe CQ Analytics	23	0.23
Infoline	23	0.23
Shareaholic	22	0.22
OpenReplay	22	0.22
Monsido	22	0.22
Seismic	22	0.22
Exponea	21	0.21
Foleon	21	0.21
Conga	21	0.21
EX.CO	21	0.21
Metricool	20	0.2
Flag Counter	20	0.2
Forter	20	0.2
TVSquared	20	0.2
CreatorIQ	20	0.2
Clustr Maps	19	0.19
UserGuiding	19	0.19
iPerceptions	19	0.19
ScarabResearch	19	0.19
Netcore	19	0.19
Angulartics	19	0.19
Clarivate	19	0.19
Mather Economics	19	0.19
Blue Triangle Tech	19	0.19
Roistat	18	0.18
SALESmanago	18	0.18
Cedexis	18	0.18
Qualia	18	0.18
Efficient Frontier	18	0.18
ChurnZero	18	0.18
Qubit	18	0.18
Supabase	17	0.17
Crimson Hexagon	17	0.17
Google Analyticator	17	0.17
RD Station	17	0.17
Loggly	17	0.17
Yottaa	17	0.17
Curalate	17	0.17
Kochava	17	0.17
Vision Critical	17	0.17
4Cite	17	0.17
Qualifio	17	0.17
Content Insights	17	0.17
Poptin	16	0.16
Gaug.es	16	0.16
Ptengine	16	0.16
Tapfiliate	16	0.16
Split	16	0.16
Oktopost	16	0.16
SecuredVisit	16	0.16
Rokt	16	0.16
Solvvy	16	0.16
51.la	15	0.15
Kwai Conversion Tracking	15	0.15
PicReel	15	0.15
SaleCycle	15	0.15
Flocktory	15	0.15
Catchpoint	15	0.15
Drip	14	0.14
Hitwebcounter	14	0.14
Mieruca	14	0.14
Freshpaint	14	0.14
FouAnalytics	14	0.14
Certona	14	0.14
Sumo	13	0.13
Bold Commerce	13	0.13
Zaraz	13	0.13
FirstPromoter	13	0.13
Benchmark	13	0.13
Microsoft Dynamics 365 Marketing	13	0.13
SiteSpect	13	0.13
DataXu	13	0.13
Google Content Experiments	13	0.13
Dreamdata	13	0.13
Urchin 5	13	0.13
AD EBis	13	0.13
Freshmarketer	13	0.13
Zeta Marketing Platform	13	0.13
Boomtrain	13	0.13
Talkdesk	13	0.13
BloomReach	13	0.13
Uberall	13	0.13
Terminus	13	0.13
Iterable	13	0.13
Effective Measure	13	0.13
Visitor Analytics	12	0.12
KISSmetrics	12	0.12
Anonymised	12	0.12
HockeyStack	12	0.12
PriceSpider	12	0.12
Emarsys eMarketing Suite	12	0.12
Usablenet	12	0.12
LiveSession	12	0.12
Optimizely Recommendations	12	0.12
Graduway	12	0.12
Wysistat	12	0.12
Macromill	12	0.12
Incident.io	12	0.12
BlueCore	12	0.12
UX Feedback	12	0.12
HighLevel	11	0.11
aWeber	11	0.11
OptiMonk	11	0.11
Zoho PageSense	11	0.11
NeonCRM	11	0.11
Lytics	11	0.11
Throtle	11	0.11
Request Metrics	11	0.11
Optimove	11	0.11
Google Flights Conversion Tracking	11	0.11
Infonline	11	0.11
Sardine	11	0.11
Looker	11	0.11
ProLayers LeadConnector	10	0.1
Secomapp	10	0.1
360	10	0.1
Raygun	10	0.1
Simple Analytics	10	0.1
Revolver Maps	10	0.1
Blue	10	0.1
Albacross	10	0.1
emBlue	10	0.1
ClickDimensions	10	0.1
GoSquared	10	0.1
Netmining	10	0.1
Acoustic Campaign	10	0.1
StatusCake	10	0.1
Blueshift	10	0.1
Nudge	10	0.1
LiftIgniter	10	0.1
AdFixus	10	0.1
Namogoo	10	0.1
Acint	9	0.09
ShinyStat	9	0.09
Woopra	9	0.09
ipstack	9	0.09
OwnerIQ	9	0.09
SessionCam	9	0.09
EveryAction	9	0.09
Toast	9	0.09
Adscale	9	0.09
Customily	9	0.09
minFraud MaxMind	9	0.09
GrowSumo	9	0.09
DMD	9	0.09
Yellzz	9	0.09
Allbound	9	0.09
UserZoom	9	0.09
Foresee Answers Cloud	9	0.09
Nuance	9	0.09
Omnisend	8	0.08
ActiveProspect	8	0.08
Baomitu	8	0.08
SharpSpring	8	0.08
Rebuy	8	0.08
Kommo	8	0.08
GoatCounter	8	0.08
Wootric	8	0.08
Marin Software	8	0.08
Exit Bee	8	0.08
Beusable	8	0.08
Facebook Tag API	8	0.08
Nelio Testing	8	0.08
Get Koala	8	0.08
KickFire	8	0.08
Opinary	8	0.08
Netcore Cloud	8	0.08
Recruitics	8	0.08
Lunio	8	0.08
Tatari	8	0.08
Jebbit	8	0.08
Visual IQ	8	0.08
Cohesion Apps	8	0.08
Rtoaster	8	0.08
Wayin	8	0.08
FocusVision	8	0.08
MediaFly	8	0.08
MailMunch	7	0.07
Pmetrics	7	0.07
Zoho CRM	7	0.07
Pipedrive	7	0.07
Hyros	7	0.07
Analytify.io	7	0.07
ConnectWise	7	0.07
eXTReMe Tracking	7	0.07
Lead Forensics	7	0.07
Konduto	7	0.07
Site Meter	7	0.07
Adoric	7	0.07
Feathr	7	0.07
Heatmap IT	7	0.07
Ptengine China	7	0.07
Blackbaud Raisers Edge	7	0.07
Nexusguard	7	0.07
Zipy	7	0.07
Mailganer	7	0.07
Financial Content	7	0.07
Probely	7	0.07
Gleam	7	0.07
Eulerian	7	0.07
Smartech	7	0.07
Sovendus	7	0.07
TrueFit	7	0.07
Silktide	7	0.07
Gladly	7	0.07
TapClicks	7	0.07
Insightera	7	0.07
indigitall	7	0.07
Keywee	7	0.07
Poppulo	7	0.07
Repro	7	0.07
Accertify	7	0.07