Analytics Usage Distribution in the Top 10k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	5,948	59.48
Global Site Tag	5,297	52.97
Google Conversion Linker	2,514	25.14
Facebook Domain Insights	2,501	25.01
Facebook Pixel	1,847	18.47
Fastly	1,814	18.14
Facebook Conversion Tracking	1,537	15.37
Hotjar	1,385	13.85
New Relic	1,335	13.35
Salesforce	1,320	13.2
Bing Universal Event Tracking	1,228	12.28
Twitter Conversion Tracking	1,211	12.11
LinkedIn Insights	1,186	11.86
Facebook Signal	1,124	11.24
Microsoft Clarity	1,075	10.75
Cloudflare Insights	1,072	10.72
Cloudflare Web Analytics	1,032	10.32
Google Conversion Tracking	858	8.58
TikTok Conversion Tracking Pixel	845	8.45
Google Optimize 360	823	8.23
Omniture SiteCatalyst	804	8.04
Twitter Website Universal Tag	784	7.84
Adobe Dynamic Tag Management	768	7.68
Adobe Marketing Cloud	646	6.46
comScore	638	6.38
Akamai mPulse	561	5.61
Yandex Metrika	526	5.26
Hubspot	513	5.13
Funding Choices	512	5.12
Reddit Conversion Tracking	492	4.92
Matomo	486	4.86
DoubleClick Floodlight	479	4.79
FullStory	477	4.77
Segment	441	4.41
Lotame Crowd Control	433	4.33
Twitter Analytics	433	4.33
Optimizely	422	4.22
Azure Monitor	419	4.19
Microsoft Azure Monitor	402	4.02
CrazyEgg	397	3.97
Adobe Launch	393	3.93
Rapleaf	386	3.86
LiveRamp	380	3.8
Amplitude	371	3.71
Google Analytics IP Anonymization	338	3.38
Snowplow	337	3.37
Cloudflare Rocket Loader	336	3.36
Marketo	330	3.3
Datadog	327	3.27
Visual Website Optimizer	321	3.21
Adobe Analytics	312	3.12
Report URI	311	3.11
Chartbeat	309	3.09
Quantcast Measurement	296	2.96
Pardot	288	2.88
6sense	276	2.76
AppsFlyer	266	2.66
KnowBe4	261	2.61
RudderStack	251	2.51
Everest Technologies	241	2.41
Mixpanel	240	2.4
Yahoo Web Analytics	229	2.29
Dynatrace OneAgent	228	2.28
Pinterest Conversion Tracking	223	2.23
Yahoo Dot	220	2.2
Dynatrace	219	2.19
OpenTelemetry	212	2.12
Grafana	208	2.08
Omniture Adobe Test and Target	198	1.98
Ruxit	197	1.97
Branch	196	1.96
Microsoft Application Insights	191	1.91
Parse.ly	188	1.88
Pendo	181	1.81
Baidu Analytics	180	1.8
Adobe Experience Platform Launch	178	1.78
Nielsen	172	1.72
Gemius	164	1.64
Adjust	161	1.61
Gemius PL	160	1.6
Trustpilot	158	1.58
Demandbase	155	1.55
Eloqua	150	1.5
Content Square	147	1.47
Heap	142	1.42
ZoomInfo	131	1.31
Pingdom RUM	131	1.31
Marfeel	130	1.3
Mouseflow	129	1.29
Bazaarvoice	129	1.29
Klaviyo	126	1.26
StatCounter	121	1.21
loader.io	119	1.19
Dotomi	119	1.19
AB Tasty	119	1.19
MediaMath	117	1.17
Braze	117	1.17
Akamai Page Integrity Manager	115	1.15
PayPal Marketing Solutions	112	1.12
Clearbit	107	1.07
SpeedCurve	103	1.03
Quantum Metric	103	1.03
Plausible Analytics	101	1.01
Active Campaign	100	1
Salesforce Marketing Cloud Personalisation	97	0.97
Moat	96	0.96
MailerLite	95	0.95
AppDynamics	95	0.95
CNZZ	94	0.94
Matomo Tag Manager	94	0.94
Visual Studio Tracking	94	0.94
WebTrends	92	0.92
Salesforce Audience Studio	91	0.91
ProfitWell	90	0.9
Confiant	89	0.89
Google Analytics with Ad Tracking	88	0.88
Tynt Tracer	88	0.88
Salesforce Interaction Studio	86	0.86
Signal	83	0.83
PostHog	82	0.82
33 Across	82	0.82
Supership	81	0.81
AT Internet	78	0.78
Plotly	78	0.78
LaunchDarkly	77	0.77
Amazon Advertising Sizmek Ad Suite	76	0.76
Qualified	76	0.76
Alexa Metrics	75	0.75
Alexa Certified Site Metrics	74	0.74
Bizible	74	0.74
Statsig	73	0.73
CQuotient	73	0.73
BlueConic	73	0.73
Fireblade	73	0.73
Bombora	71	0.71
US Gov Digital Analytics Program	66	0.66
Salesforce Web to Lead	65	0.65
Clicky	64	0.64
accessiBe	62	0.62
G2 Conversion	61	0.61
Lucky Orange	59	0.59
ThreatMetrix	59	0.59
UptimeRobot	58	0.58
TradeDoubler	58	0.58
Usabilla	58	0.58
Digioh	57	0.57
Partnerize	57	0.57
Merge	57	0.57
Claritas	56	0.56
Karte	56	0.56
DotMetrics	56	0.56
Capterra	55	0.55
Histats	53	0.53
Fathom Analytics	52	0.52
Leadfeeder	52	0.52
Ahoy	52	0.52
Insider	52	0.52
Digital Window	51	0.51
Treasure Data	51	0.51
Yahoo Tag Manager	51	0.51
iGoDigital	51	0.51
Kenshoo	50	0.5
Sprinklr	50	0.5
Mutiny	49	0.49
Brevo	48	0.48
Piwik PRO	48	0.48
Mindbox	48	0.48
CleverTap	47	0.47
Survicate	46	0.46
PathFactory	46	0.46
Fingerprint Pro	45	0.45
Attentive	44	0.44
Instana	43	0.43
Umami	42	0.42
SendPulse	42	0.42
Honeybadger	42	0.42
mParticle	41	0.41
Rambler	40	0.4
Dynamic Yield	40	0.4
Folloze	39	0.39
Naver Analytics	38	0.38
Smartlook	38	0.38
Site24x7	38	0.38
UpSellit	38	0.38
Commanders Act	38	0.38
Userpilot	38	0.38
SpyCloud	38	0.38
Convert	37	0.37
Agora	37	0.37
SalesLoft	37	0.37
Inspectlet	36	0.36
Sprig	36	0.36
InsightExpress	36	0.36
AudioEye	35	0.35
Mautic	35	0.35
Navegg	35	0.35
trueAnthem	35	0.35
Freshworks CRM	34	0.34
Sift Science	34	0.34
Google AMP Client ID	34	0.34
BrightEdge	34	0.34
Innocraft Cloud	33	0.33
Riskified	33	0.33
Kameleoon	33	0.33
Intellimize	33	0.33
Stackify	32	0.32
Better Stack	32	0.32
Monetate	32	0.32
WizRocket	32	0.32
GrowthBook	32	0.32
Dun and Brandstreet Visitor Intelligence	32	0.32
Customer.io	31	0.31
ShieldSquare	31	0.31
MoEngage	31	0.31
ClickTale	30	0.3
Decibel Insight	30	0.3
whos.amung.us	29	0.29
Apollo IO	29	0.29
dotdigital Engagement Cloud	29	0.29
iovation	29	0.29
Highspot	29	0.29
PartnerStack	28	0.28
Findify	28	0.28
LiveInternet	27	0.27
Amazon CloudWatch RUM	27	0.27
Gainsight	27	0.27
Adobe CQ Analytics	27	0.27
ForeSee Results	27	0.27
IO Technologies	26	0.26
OnThe IO	26	0.26
TeaLeaf	26	0.26
Aptrinsic	26	0.26
OpinionLab	26	0.26
Google Call Conversion Tracking	25	0.25
Kwai Conversion Tracking	25	0.25
ConvertKit	25	0.25
Keen IO	25	0.25
eSputnik	25	0.25
Coremetrics	25	0.25
OpenReplay	24	0.24
Webtrekk	24	0.24
Vision Critical	24	0.24
Maxymiser	24	0.24
Shareaholic	23	0.23
Ravelin	23	0.23
Clustr Maps	23	0.23
Infoline	23	0.23
EX.CO	23	0.23
Navattic	23	0.23
CreatorIQ	23	0.23
iPerceptions	22	0.22
UserGuiding	22	0.22
Qubit	22	0.22
Exponea	22	0.22
Yottaa	22	0.22
Foleon	22	0.22
Flag Counter	21	0.21
Forter	21	0.21
TVSquared	21	0.21
Netcore	21	0.21
Angulartics	21	0.21
Clarivate	21	0.21
Curalate	21	0.21
Conga	21	0.21
Crimson Hexagon	20	0.2
Cedexis	20	0.2
ScarabResearch	20	0.2
Mather Economics	20	0.2
Blue Triangle Tech	20	0.2
Google Analyticator	19	0.19
Freshpaint	19	0.19
Qualia	19	0.19
Efficient Frontier	19	0.19
Monsido	19	0.19
Kochava	19	0.19
Seismic	19	0.19
Metricool	18	0.18
Supabase	18	0.18
Roistat	18	0.18
WP Advanced Ads	18	0.18
RD Station	18	0.18
Mieruca	18	0.18
Rokt	18	0.18
Catchpoint	18	0.18
Certona	18	0.18
Qualifio	18	0.18
Content Insights	18	0.18
Poptin	17	0.17
Drip	17	0.17
Ptengine	17	0.17
Split	17	0.17
DataXu	17	0.17
Loggly	17	0.17
Oktopost	17	0.17
SecuredVisit	17	0.17
51.la	16	0.16
SALESmanago	16	0.16
SiteSpect	16	0.16
ChurnZero	16	0.16
Usablenet	16	0.16
PicReel	15	0.15
Tapfiliate	15	0.15
SessionCam	15	0.15
AD EBis	15	0.15
LiveSession	15	0.15
4Cite	15	0.15
Solvvy	15	0.15
Gaug.es	14	0.14
Hitwebcounter	14	0.14
Zaraz	14	0.14
FirstPromoter	14	0.14
Benchmark	14	0.14
Anonymised	14	0.14
SaleCycle	14	0.14
PriceSpider	14	0.14
Boomtrain	14	0.14
Zeta Marketing Platform	14	0.14
Urchin 5	14	0.14
Flocktory	14	0.14
Optimove	14	0.14
Macromill	14	0.14
Iterable	14	0.14
UX Feedback	14	0.14
Sumo	13	0.13
Bold Commerce	13	0.13
KISSmetrics	13	0.13
Google Content Experiments	13	0.13
Opinary	13	0.13
HockeyStack	13	0.13
Dreamdata	13	0.13
Lytics	13	0.13
FouAnalytics	13	0.13
Talkdesk	13	0.13
Wysistat	13	0.13
aWeber	12	0.12
OptiMonk	12	0.12
Netcore Cloud	12	0.12
Throtle	12	0.12
BloomReach	12	0.12
Terminus	12	0.12
Google Flights Conversion Tracking	12	0.12
Visitor Analytics	11	0.11
360	11	0.11
Zoho PageSense	11	0.11
AdTriba	11	0.11
Blue	11	0.11
Microsoft Dynamics 365 Marketing	11	0.11
GoSquared	11	0.11
ClickDimensions	11	0.11
Toast	11	0.11
Freshmarketer	11	0.11
Emarsys eMarketing Suite	11	0.11
Optimizely Recommendations	11	0.11
Tatari	11	0.11
Uberall	11	0.11
Effective Measure	11	0.11
Infonline	11	0.11
Sardine	11	0.11
LiftIgniter	11	0.11
Nuance	11	0.11
HighLevel	10	0.1
Secomapp	10	0.1
Pmetrics	10	0.1
Baomitu	10	0.1
ShinyStat	10	0.1
ConnectWise	10	0.1
Wootric	10	0.1
Simple Analytics	10	0.1
Revolver Maps	10	0.1
OwnerIQ	10	0.1
GoatCounter	10	0.1
ipstack	10	0.1
emBlue	10	0.1
EveryAction	10	0.1
Netmining	10	0.1
Graduway	10	0.1
StatusCake	10	0.1
Blueshift	10	0.1
Request Metrics	10	0.1
BlueCore	10	0.1
Nudge	10	0.1
Looker	10	0.1
Allbound	10	0.1
ProLayers LeadConnector	9	0.09
ActiveProspect	9	0.09
Raygun	9	0.09
SharpSpring	9	0.09
Woopra	9	0.09
Marin Software	9	0.09
RECOD3	9	0.09
Exit Bee	9	0.09
Adscale	9	0.09
minFraud MaxMind	9	0.09
Recruitics	9	0.09
Nelio Testing	9	0.09
GrowSumo	9	0.09
DMD	9	0.09
Smartech	9	0.09
Yellzz	9	0.09
Gladly	9	0.09
TapClicks	9	0.09
Incident.io	9	0.09
Experian Stats	9	0.09
Cohesion Apps	9	0.09
Rtoaster	9	0.09
Foresee Answers Cloud	9	0.09
Omnisend	8	0.08
Acint	8	0.08
Analytify.io	8	0.08
Hyros	8	0.08
Lead Forensics	8	0.08
Albacross	8	0.08
VisitIQ	8	0.08
Beusable	8	0.08
Customily	8	0.08
Blackbaud Raisers Edge	8	0.08
Facebook Tag API	8	0.08
Nexusguard	8	0.08
Acoustic Campaign	8	0.08
KickFire	8	0.08
Salsify	8	0.08
Resonate	8	0.08
Eulerian	8	0.08
Lunio	8	0.08
TrueFit	8	0.08
indigitall	8	0.08
Wayin	8	0.08
FocusVision	8	0.08
UserZoom	8	0.08
Atlas Action Tags	8	0.08
Hushly	8	0.08
coherent path	8	0.08
MailMunch	7	0.07
SiteWit	7	0.07
Zoho CRM	7	0.07
Pipedrive	7	0.07
Rebuy	7	0.07
eXTReMe Tracking	7	0.07
Kommo	7	0.07
Site Meter	7	0.07
Maileon	7	0.07
Feathr	7	0.07
Heatmap IT	7	0.07
Ptengine China	7	0.07
Ortto	7	0.07
Airbrake	7	0.07
userTrack	7	0.07
Zipy	7	0.07
163	7	0.07
Mailganer	7	0.07
Dynamic 1001	7	0.07
Probely	7	0.07
Gleam	7	0.07
Get Koala	7	0.07
Countly	7	0.07
Smart Leads Inc	7	0.07
Segmentify	7	0.07
Silktide	7	0.07