Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	502,992	50.3
Global Site Tag	439,887	43.99
Facebook Pixel	162,731	16.27
Google Conversion Linker	149,686	14.97
Facebook Conversion Tracking	131,186	13.12
Facebook Signal	111,915	11.19
Facebook Domain Insights	78,552	7.86
Hotjar	74,789	7.48
Google Conversion Tracking	61,804	6.18
Microsoft Clarity	55,659	5.57
Cloudflare Insights	53,986	5.4
Bing Universal Event Tracking	53,915	5.39
Cloudflare Web Analytics	52,666	5.27
TikTok Conversion Tracking Pixel	50,150	5.01
Yandex Metrika	46,492	4.65
Fastly	44,351	4.44
LinkedIn Insights	44,193	4.42
New Relic	40,184	4.02
Twitter Conversion Tracking	30,106	3.01
Hubspot	27,448	2.74
Google Optimize 360	26,939	2.69
Cloudflare Rocket Loader	25,993	2.6
Salesforce	24,632	2.46
Klaviyo	23,076	2.31
Matomo	22,804	2.28
Twitter Website Universal Tag	20,407	2.04
Funding Choices	19,466	1.95
Trustpilot	18,876	1.89
PayPal Marketing Solutions	18,424	1.84
Pinterest Conversion Tracking	18,306	1.83
Adobe Dynamic Tag Management	17,449	1.74
Lotame Crowd Control	13,718	1.37
comScore	13,582	1.36
Adobe Marketing Cloud	13,390	1.34
DoubleClick Floodlight	12,743	1.27
Twitter Analytics	12,696	1.27
Google Analytics IP Anonymization	12,509	1.25
Rapleaf	12,357	1.24
Microsoft Azure Monitor	11,682	1.17
Omniture SiteCatalyst	11,557	1.16
CrazyEgg	11,541	1.15
Yahoo Dot	11,336	1.13
Baidu Analytics	11,233	1.12
LiveRamp	10,865	1.09
Visual Website Optimizer	10,503	1.05
KnowBe4	10,486	1.05
Snowplow	10,440	1.04
Segment	10,313	1.03
Reddit Conversion Tracking	10,255	1.03
Azure Monitor	10,188	1.02
Active Campaign	9,808	0.98
Pardot	8,732	0.87
FullStory	8,689	0.87
Quantcast Measurement	8,638	0.86
MailerLite	8,232	0.82
Akamai mPulse	8,202	0.82
Yahoo Web Analytics	8,081	0.81
Grafana	7,828	0.78
RudderStack	7,704	0.77
Brevo	7,363	0.74
Amplitude	6,700	0.67
MediaMath	6,580	0.66
Report URI	6,172	0.62
Mixpanel	5,934	0.59
Adobe Launch	5,925	0.59
Microsoft Application Insights	5,918	0.59
Optimizely	5,860	0.59
Mouseflow	5,753	0.58
Histats	5,673	0.57
Tynt Tracer	5,602	0.56
Marketo	5,194	0.52
Datadog	4,849	0.48
StatCounter	4,814	0.48
33 Across	4,772	0.48
Digital Window	4,756	0.48
Dynatrace OneAgent	4,661	0.47
UptimeRobot	4,507	0.45
Everest Technologies	4,414	0.44
Dotomi	4,313	0.43
Attentive	4,240	0.42
ZoomInfo	4,221	0.42
Lucky Orange	4,201	0.42
Adobe Analytics	4,132	0.41
SendPulse	4,070	0.41
CNZZ	3,971	0.4
Plausible Analytics	3,942	0.39
OpenTelemetry	3,941	0.39
Ruxit	3,881	0.39
loader.io	3,817	0.38
6sense	3,767	0.38
Confiant	3,720	0.37
Google Call Conversion Tracking	3,699	0.37
PostHog	3,649	0.36
accessiBe	3,644	0.36
AppsFlyer	3,519	0.35
Matomo Tag Manager	3,511	0.35
Kwai Conversion Tracking	3,492	0.35
Nielsen	3,461	0.35
Pingdom RUM	3,451	0.35
Smartlook	3,307	0.33
Heap	3,284	0.33
Chartbeat	3,243	0.32
Supership	3,210	0.32
Pendo	3,099	0.31
Bazaarvoice	3,055	0.31
Dynatrace	3,007	0.3
Google Analytics with Ad Tracking	2,793	0.28
Leadfeeder	2,765	0.28
Clearbit	2,755	0.28
Naver Analytics	2,728	0.27
51.la	2,697	0.27
Clicky	2,654	0.27
LiveInternet	2,585	0.26
AB Tasty	2,502	0.25
Rambler	2,492	0.25
Gemius	2,468	0.25
CQuotient	2,466	0.25
Branch	2,448	0.24
Parse.ly	2,353	0.24
Gemius PL	2,348	0.23
ConvertKit	2,299	0.23
Adjust	2,286	0.23
Innocraft Cloud	2,265	0.23
Eloqua	2,254	0.23
Metricool	2,238	0.22
dotdigital Engagement Cloud	2,177	0.22
Alexa Metrics	2,141	0.21
Content Square	2,129	0.21
Fathom Analytics	2,118	0.21
Alexa Certified Site Metrics	2,106	0.21
Adobe Experience Platform Launch	2,104	0.21
Omnisend	2,095	0.21
RD Station	2,091	0.21
Capterra	2,091	0.21
Piwik PRO	2,089	0.21
Convert	2,077	0.21
Rebuy	2,060	0.21
Ahoy	1,892	0.19
Omniture Adobe Test and Target	1,891	0.19
Signal	1,877	0.19
Inspectlet	1,818	0.18
Roistat	1,816	0.18
WP Advanced Ads	1,800	0.18
Elevar	1,800	0.18
Mautic	1,782	0.18
Better Stack	1,780	0.18
TradeDoubler	1,765	0.18
Freshworks CRM	1,728	0.17
Secomapp	1,726	0.17
Visual Studio Tracking	1,681	0.17
ProfitWell	1,670	0.17
Salesforce Web to Lead	1,665	0.17
Braze	1,657	0.17
Marfeel	1,599	0.16
Salesforce Marketing Cloud Personalisation	1,597	0.16
Salesforce Audience Studio	1,585	0.16
Claritas	1,579	0.16
Yahoo Tag Manager	1,547	0.15
AudioEye	1,545	0.15
Fingerprint Pro	1,527	0.15
whos.amung.us	1,500	0.15
iGoDigital	1,489	0.15
Moat	1,483	0.15
AppDynamics	1,482	0.15
G2 Conversion	1,475	0.15
Statsig	1,474	0.15
Flag Counter	1,435	0.14
SALESmanago	1,428	0.14
Zaraz	1,422	0.14
Salesforce Interaction Studio	1,392	0.14
Apollo IO	1,377	0.14
Insider	1,335	0.13
Treasure Data	1,313	0.13
eSputnik	1,312	0.13
Mindbox	1,311	0.13
ScarabResearch	1,281	0.13
Navegg	1,275	0.13
Amazon Advertising Sizmek Ad Suite	1,268	0.13
ClickFunnels	1,266	0.13
Umami	1,255	0.13
BlueConic	1,255	0.13
Automizely	1,254	0.13
Survicate	1,248	0.12
PicReel	1,236	0.12
Demandbase	1,236	0.12
ThreatMetrix	1,214	0.12
Simprosys	1,213	0.12
Customer.io	1,210	0.12
SpeedCurve	1,209	0.12
Pmetrics	1,204	0.12
Akamai Page Integrity Manager	1,194	0.12
Plotly	1,162	0.12
Poptin	1,155	0.12
Acint	1,144	0.11
Retention.com	1,122	0.11
Bold Commerce	1,098	0.11
Merge	1,096	0.11
Monsido	1,095	0.11
Bombora	1,089	0.11
Shareaholic	1,082	0.11
Site24x7	1,073	0.11
PageFly	1,071	0.11
Tapfiliate	1,067	0.11
ConnectWise	1,028	0.1
OptiMonk	1,011	0.1
Forter	1,008	0.1
WebTrends	1,002	0.1
MailMunch	1,000	0.1
BrightEdge	991	0.1
Stackify	980	0.1
Loop Returns	971	0.1
Dinamize	953	0.1
Kameleoon	947	0.09
Zoho PageSense	945	0.09
ETracker	939	0.09
GrowthBook	933	0.09
Nosto	929	0.09
Quantum Metric	921	0.09
Drip	919	0.09
AT Internet	917	0.09
UpSellit	914	0.09
CleverTap	897	0.09
TVSquared	889	0.09
FirstPromoter	873	0.09
Loyalty Lion	871	0.09
Riskified	869	0.09
Dynamic Yield	867	0.09
LaunchDarkly	866	0.09
HighLevel	865	0.09
Exponea	861	0.09
Pipedrive	851	0.09
Sumo	844	0.08
Northbeam	839	0.08
Digioh	835	0.08
Hyros	832	0.08
Commanders Act	826	0.08
GRIN	826	0.08
Metorik	823	0.08
SalesLoft	823	0.08
Intelligems	815	0.08
Zoho CRM	808	0.08
Karte	808	0.08
Popconvert	799	0.08
Cedexis	786	0.08
Microsoft Dynamics 365 Marketing	782	0.08
Gaug.es	771	0.08
Tolstoy	757	0.08
Feathr	757	0.08
Listrak	747	0.07
Qualified	736	0.07
Findify	733	0.07
Userpilot	730	0.07
Ptengine	728	0.07
Kenshoo	719	0.07
retail CRM	719	0.07
Usabilla	718	0.07
emBlue	709	0.07
Shoplift	707	0.07
Honeybadger	706	0.07
Supabase	705	0.07
Bizible	705	0.07
Mieruca	702	0.07
Lead Forensics	700	0.07
Partnerize	700	0.07
Monetate	697	0.07
UserGuiding	697	0.07
iovation	692	0.07
ProLayers LeadConnector	678	0.07
MoEngage	675	0.07
Blue	668	0.07
Google Analyticator	664	0.07
SharpSpring	664	0.07
Yottaa	652	0.07
SpyCloud	647	0.06
ShieldSquare	645	0.06
CartStack	644	0.06
Instana	639	0.06
Curalate	626	0.06
WizRocket	624	0.06
AdTriba	618	0.06
Clerk	618	0.06
RevenueHunt	616	0.06
PriceSpider	611	0.06
Stape	608	0.06
HotLog	606	0.06
ipstack	606	0.06
aWeber	604	0.06
ClickDimensions	603	0.06
Blotout	588	0.06
Hitwebcounter	583	0.06
Agora	583	0.06
OpenReplay	581	0.06
Affiliatly	571	0.06
Thrive Leads	570	0.06
Infusionsoft	569	0.06
Qubit	566	0.06
Clarivate	551	0.06
Conversant Media	550	0.06
Benchmark	548	0.05
Connectif	545	0.05
SaleCycle	542	0.05
Netcore	533	0.05
Sprig	527	0.05
Konduto	517	0.05
SessionCam	515	0.05
Black Crow AI	505	0.05
Raygun	502	0.05
Maileon	498	0.05
Acoustic Campaign	497	0.05
HetrixTools	489	0.05
Retail Rocket	489	0.05
Opinary	488	0.05
Spotler Activate	488	0.05
ActiveProspect	487	0.05
ShinyStat	481	0.05
DotMetrics	481	0.05
CallTrackingMetrics	480	0.05
Anonymised	477	0.05
Smart Emailing	474	0.05
Visitor Analytics	473	0.05
Doppler	473	0.05
Act-On	465	0.05
Ravelin	459	0.05
Leadinfo	457	0.05
Google AMP Client ID	455	0.05
AD EBis	454	0.05
Marin Software	453	0.05
Simple Analytics	452	0.05
GoKwik	452	0.05
InsightExpress	450	0.04
mParticle	447	0.04
DataXu	447	0.04
Lytics	447	0.04
VisitIQ	436	0.04
Crowdriff	434	0.04
Albacross	433	0.04
RECOD3	431	0.04
Care Cart	430	0.04
Amazon CloudWatch RUM	429	0.04
PartnerStack	426	0.04
Social Miner	425	0.04
Retargeted	425	0.04
Dreamdata	424	0.04
Loggly	421	0.04
eXTReMe Tracking	419	0.04
Sprinklr	418	0.04
AutomateWoo	417	0.04
Zarget	413	0.04
Woopra	410	0.04
Kommo	403	0.04
Google Content Experiments	402	0.04
Netcore Cloud	393	0.04
Angulartics	392	0.04
Blackbaud Raisers Edge	391	0.04
Varify	390	0.04
IO Technologies	389	0.04
Heatmap IT	389	0.04
Adscale	388	0.04
TUNE	387	0.04
Rivo Loyalty	385	0.04
SmartHint	384	0.04
US Gov Digital Analytics Program	383	0.04
Segmentify	383	0.04
OwnerIQ	380	0.04
Salesfire	378	0.04
Sift Science	377	0.04
Hello Retail	377	0.04
OnThe IO	376	0.04
Plerdy	375	0.04
Openstat	372	0.04
EveryAction	371	0.04
Supercounters	370	0.04
Probely	369	0.04
Foleon	365	0.04
Clustr Maps	364	0.04
Clearsale	363	0.04
ChurnZero	363	0.04
CleverReach	358	0.04
Revolver Maps	357	0.04
OneAll	354	0.04
Amped	353	0.04
Keen IO	351	0.04
Eulerian	346	0.03
Smart Leads Inc	345	0.03
Oktopost	343	0.03
Smartech	342	0.03
Get Lasso	338	0.03
EX.CO	336	0.03
Trengo	335	0.03
Infoline	331	0.03
Tatari	331	0.03
Instantly	330	0.03
Acecounter	330	0.03
4Cite	329	0.03
KISSmetrics	326	0.03
Carma Marketing Hub	326	0.03
ContactPigeon	326	0.03
Facebook Tag API	323	0.03
Aptrinsic	319	0.03
Intellimize	319	0.03
The Hotels Network	318	0.03
Littledata	316	0.03
Mutiny	316	0.03
Lunio	315	0.03
Toast	314	0.03
Leadhub CRM	314	0.03
PersonaClick	312	0.03
Efficient Frontier	311	0.03
Freshpaint	310	0.03
Beusable	309	0.03
ABlyft	308	0.03
SpyLog	306	0.03
Yieldify	305	0.03
SecuredVisit	304	0.03
WhatConverts	303	0.03
Optimizely Recommendations	303	0.03
Gainsight	301	0.03
Oribi Analytics	299	0.03
minFraud MaxMind	296	0.03
Coremetrics	296	0.03
Decibel Insight	295	0.03
Wheelio	292	0.03
Linx Impulse	289	0.03
Flocktory	289	0.03
Zeta Marketing Platform	286	0.03
AvantMetrics	284	0.03
Conga	284	0.03
FC2 Analyzer	283	0.03
Boomtrain	283	0.03
Wicked Reports	280	0.03
Flexmail	279	0.03
Informz	279	0.03
TruConversion	278	0.03
Affilae	277	0.03
StatusCake	277	0.03
Webtrekk	276	0.03
LiveTex	274	0.03
Talkdesk	274	0.03
Freshmarketer	272	0.03
Fireblade	272	0.03
Analytify.io	271	0.03
Maxymiser	271	0.03
Linx Retail	269	0.03
CARBON AI	269	0.03
Mailganer	268	0.03
Gleam	268	0.03
Analytics Insights for WordPress	266	0.03
Enviou	266	0.03
NeonCRM	266	0.03
Exit Bee	265	0.03
Ortto	263	0.03
GA Connector	262	0.03
Voyado	262	0.03
360	260	0.03
ClickTale	260	0.03
Abandoned Cart Recovery by Marsello	259	0.03
Usablenet	259	0.03
Throtle	258	0.03
Polar Analytics	254	0.03