Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	510,436	51.04
Global Site Tag	441,544	44.15
Facebook Pixel	162,065	16.21
Google Conversion Linker	153,529	15.35
Facebook Conversion Tracking	131,784	13.18
Facebook Signal	104,344	10.43
Facebook Domain Insights	78,810	7.88
Hotjar	75,494	7.55
Google Conversion Tracking	61,760	6.18
Cloudflare Insights	60,008	6
Cloudflare Web Analytics	58,584	5.86
Microsoft Clarity	57,918	5.79
Bing Universal Event Tracking	55,270	5.53
TikTok Conversion Tracking Pixel	50,315	5.03
Yandex Metrika	46,421	4.64
LinkedIn Insights	45,981	4.6
New Relic	40,777	4.08
Fastly	39,249	3.92
Twitter Conversion Tracking	31,893	3.19
Hubspot	29,139	2.91
Cloudflare Rocket Loader	27,076	2.71
Google Optimize 360	26,042	2.6
Salesforce	25,899	2.59
Matomo	23,707	2.37
Klaviyo	23,401	2.34
Twitter Website Universal Tag	20,151	2.02
Funding Choices	18,515	1.85
PayPal Marketing Solutions	18,087	1.81
Pinterest Conversion Tracking	17,857	1.79
Adobe Dynamic Tag Management	17,774	1.78
Trustpilot	17,290	1.73
comScore	13,353	1.34
Adobe Marketing Cloud	13,235	1.32
Microsoft Azure Monitor	12,718	1.27
Lotame Crowd Control	12,678	1.27
DoubleClick Floodlight	12,276	1.23
Twitter Analytics	12,128	1.21
CrazyEgg	12,011	1.2
Rapleaf	11,728	1.17
KnowBe4	11,426	1.14
Yahoo Dot	11,424	1.14
Omniture SiteCatalyst	11,351	1.14
Reddit Conversion Tracking	11,321	1.13
Visual Website Optimizer	10,926	1.09
Azure Monitor	10,796	1.08
Segment	10,597	1.06
Google Analytics IP Anonymization	10,524	1.05
LiveRamp	10,485	1.05
Snowplow	10,339	1.03
Active Campaign	10,245	1.02
Pardot	9,336	0.93
FullStory	9,033	0.9
Brevo	8,905	0.89
MailerLite	8,871	0.89
RudderStack	8,536	0.85
Akamai mPulse	8,519	0.85
Quantcast Measurement	8,506	0.85
Baidu Analytics	8,488	0.85
Grafana	8,330	0.83
Yahoo Web Analytics	7,885	0.79
Amplitude	7,158	0.72
MediaMath	7,151	0.72
Report URI	6,252	0.63
Mixpanel	6,102	0.61
Optimizely	6,050	0.6
Microsoft Application Insights	6,038	0.6
Mouseflow	5,899	0.59
Adobe Launch	5,875	0.59
Histats	5,412	0.54
Marketo	5,279	0.53
Tynt Tracer	5,197	0.52
Dynatrace OneAgent	5,164	0.52
StatCounter	5,019	0.5
Datadog	4,999	0.5
OpenTelemetry	4,892	0.49
33 Across	4,657	0.47
Digital Window	4,542	0.45
Dotomi	4,540	0.45
ZoomInfo	4,485	0.45
Ruxit	4,373	0.44
Everest Technologies	4,305	0.43
Lucky Orange	4,215	0.42
Attentive	4,215	0.42
UptimeRobot	4,188	0.42
Kwai Conversion Tracking	4,184	0.42
Plausible Analytics	4,179	0.42
SendPulse	4,144	0.41
Google Call Conversion Tracking	4,059	0.41
Adobe Analytics	4,003	0.4
6sense	3,959	0.4
CNZZ	3,943	0.39
PostHog	3,937	0.39
loader.io	3,799	0.38
Matomo Tag Manager	3,696	0.37
AppsFlyer	3,688	0.37
accessiBe	3,682	0.37
Confiant	3,615	0.36
Pingdom RUM	3,475	0.35
Nielsen	3,458	0.35
Heap	3,423	0.34
Smartlook	3,271	0.33
Chartbeat	3,188	0.32
Dynatrace	3,163	0.32
Pendo	3,140	0.31
Bazaarvoice	3,101	0.31
Leadfeeder	2,934	0.29
Supership	2,888	0.29
Clearbit	2,820	0.28
Google Analytics with Ad Tracking	2,762	0.28
Clicky	2,634	0.26
AB Tasty	2,626	0.26
LiveInternet	2,534	0.25
Naver Analytics	2,480	0.25
CQuotient	2,449	0.24
Rambler	2,448	0.24
Content Square	2,437	0.24
Gemius	2,395	0.24
Metricool	2,376	0.24
Fathom Analytics	2,363	0.24
Innocraft Cloud	2,333	0.23
Parse.ly	2,323	0.23
Adjust	2,316	0.23
ConvertKit	2,308	0.23
Eloqua	2,298	0.23
Gemius PL	2,255	0.23
dotdigital Engagement Cloud	2,251	0.23
Branch	2,234	0.22
Capterra	2,189	0.22
Adobe Experience Platform Launch	2,141	0.21
Alexa Metrics	2,093	0.21
Piwik PRO	2,092	0.21
RD Station	2,087	0.21
Better Stack	2,065	0.21
Alexa Certified Site Metrics	2,057	0.21
Rebuy	2,037	0.2
Omnisend	1,994	0.2
Convert	1,977	0.2
WP Advanced Ads	1,951	0.2
Ahoy	1,928	0.19
Freshworks CRM	1,868	0.19
Mautic	1,851	0.19
Omniture Adobe Test and Target	1,843	0.18
Roistat	1,842	0.18
Signal	1,815	0.18
Inspectlet	1,793	0.18
Elevar	1,762	0.18
Fingerprint Pro	1,738	0.17
Marfeel	1,728	0.17
Salesforce Web to Lead	1,718	0.17
Salesforce Marketing Cloud Personalisation	1,707	0.17
Secomapp	1,689	0.17
TradeDoubler	1,687	0.17
Braze	1,684	0.17
Statsig	1,679	0.17
Visual Studio Tracking	1,676	0.17
AudioEye	1,674	0.17
Apollo IO	1,650	0.16
Claritas	1,632	0.16
ProfitWell	1,584	0.16
51.la	1,503	0.15
AppDynamics	1,493	0.15
G2 Conversion	1,489	0.15
Salesforce Audience Studio	1,478	0.15
Yahoo Tag Manager	1,476	0.15
Salesforce Interaction Studio	1,470	0.15
Zaraz	1,442	0.14
iGoDigital	1,440	0.14
Simprosys	1,417	0.14
Flag Counter	1,406	0.14
SALESmanago	1,400	0.14
whos.amung.us	1,378	0.14
PicReel	1,365	0.14
ClickFunnels	1,361	0.14
Acint	1,347	0.13
Umami	1,337	0.13
Akamai Page Integrity Manager	1,337	0.13
Mindbox	1,335	0.13
eSputnik	1,334	0.13
Merge	1,323	0.13
Demandbase	1,318	0.13
Insider	1,288	0.13
Automizely	1,274	0.13
BlueConic	1,262	0.13
Customer.io	1,259	0.13
Plotly	1,241	0.12
SpeedCurve	1,241	0.12
Survicate	1,221	0.12
Poptin	1,196	0.12
ThreatMetrix	1,196	0.12
Amazon Advertising Sizmek Ad Suite	1,192	0.12
Treasure Data	1,177	0.12
ScarabResearch	1,177	0.12
Retention.com	1,170	0.12
Monsido	1,165	0.12
Pmetrics	1,140	0.11
Site24x7	1,133	0.11
ConnectWise	1,124	0.11
Shareaholic	1,112	0.11
Bold Commerce	1,104	0.11
Navegg	1,081	0.11
Bombora	1,074	0.11
BrightEdge	1,071	0.11
Moat	1,071	0.11
Tapfiliate	1,064	0.11
MailMunch	1,040	0.1
HighLevel	1,025	0.1
Zoho PageSense	1,019	0.1
PageFly	1,013	0.1
Stackify	1,010	0.1
WebTrends	1,005	0.1
Forter	999	0.1
ETracker	986	0.1
GrowthBook	972	0.1
Loop Returns	972	0.1
FirstPromoter	961	0.1
Kameleoon	948	0.09
CleverTap	937	0.09
TVSquared	936	0.09
LaunchDarkly	933	0.09
Quantum Metric	929	0.09
Drip	927	0.09
Pipedrive	914	0.09
Nosto	911	0.09
Digioh	905	0.09
Zoho CRM	897	0.09
Dinamize	897	0.09
UpSellit	888	0.09
Northbeam	887	0.09
OptiMonk	886	0.09
AT Internet	885	0.09
Gaug.es	883	0.09
Qualified	875	0.09
Intelligems	872	0.09
SalesLoft	867	0.09
Metorik	866	0.09
Loyalty Lion	858	0.09
Hyros	853	0.09
Exponea	842	0.08
Riskified	836	0.08
Commanders Act	835	0.08
Sumo	827	0.08
Cedexis	820	0.08
Blotout	819	0.08
Karte	818	0.08
Microsoft Dynamics 365 Marketing	815	0.08
Popconvert	811	0.08
GRIN	807	0.08
Feathr	805	0.08
Supabase	800	0.08
Dynamic Yield	787	0.08
ProLayers LeadConnector	784	0.08
Userpilot	770	0.08
Stape	767	0.08
UserGuiding	767	0.08
Beehiiv	758	0.08
Honeybadger	753	0.08
Lead Forensics	738	0.07
Shoplift	737	0.07
Kenshoo	735	0.07
Listrak	730	0.07
retail CRM	726	0.07
Findify	725	0.07
Tolstoy	722	0.07
Bizible	705	0.07
Ptengine	703	0.07
SharpSpring	702	0.07
SpyCloud	696	0.07
Monetate	693	0.07
MoEngage	692	0.07
emBlue	689	0.07
ShieldSquare	682	0.07
Partnerize	676	0.07
RevenueHunt	672	0.07
Google Analyticator	670	0.07
iovation	667	0.07
Mieruca	663	0.07
Usabilla	663	0.07
Yottaa	660	0.07
aWeber	659	0.07
ClickDimensions	651	0.07
OpenReplay	647	0.06
Instana	639	0.06
WizRocket	633	0.06
PriceSpider	615	0.06
Infusionsoft	607	0.06
Thrive Leads	599	0.06
Agora	594	0.06
Curalate	586	0.06
Sprig	584	0.06
SaleCycle	580	0.06
Clerk	577	0.06
Hitwebcounter	575	0.06
Benchmark	571	0.06
HotLog	570	0.06
ActiveProspect	569	0.06
Blue	562	0.06
Netcore	562	0.06
Affiliatly	561	0.06
Connectif	561	0.06
Clarivate	559	0.06
Conversant Media	557	0.06
ipstack	556	0.06
CallTrackingMetrics	554	0.06
InsightExpress	535	0.05
Black Crow AI	535	0.05
CartStack	533	0.05
Qubit	533	0.05
HetrixTools	525	0.05
Maileon	523	0.05
AdTriba	515	0.05
Simple Analytics	508	0.05
Leadinfo	505	0.05
Raygun	500	0.05
SessionCam	499	0.05
GoKwik	497	0.05
Acoustic Campaign	493	0.05
DotMetrics	489	0.05
Spotler Activate	485	0.05
Act-On	477	0.05
Retail Rocket	477	0.05
Smart Emailing	472	0.05
ShinyStat	470	0.05
Ravelin	466	0.05
Blackbaud Raisers Edge	466	0.05
Crowdriff	466	0.05
Albacross	461	0.05
Anonymised	455	0.05
Doppler	452	0.05
Marin Software	452	0.05
Google AMP Client ID	445	0.04
PartnerStack	444	0.04
Visitor Analytics	443	0.04
mParticle	443	0.04
Instantly	440	0.04
DataXu	439	0.04
Varify	438	0.04
Dreamdata	436	0.04
Amazon CloudWatch RUM	434	0.04
Konduto	425	0.04
Intellimize	420	0.04
eXTReMe Tracking	418	0.04
Kommo	418	0.04
Zarget	416	0.04
Lytics	413	0.04
Woopra	411	0.04
Foleon	410	0.04
Sprinklr	409	0.04
Salesfire	408	0.04
AutomateWoo	407	0.04
Netcore Cloud	407	0.04
TUNE	403	0.04
AD EBis	401	0.04
US Gov Digital Analytics Program	401	0.04
Care Cart	400	0.04
Google Content Experiments	400	0.04
IO Technologies	398	0.04
Plerdy	397	0.04
EveryAction	393	0.04
Rivo Loyalty	392	0.04
Probely	391	0.04
Opinary	388	0.04
Clustr Maps	387	0.04
Retargeted	386	0.04
OnThe IO	385	0.04
Get Lasso	382	0.04
Angulartics	381	0.04
Loggly	380	0.04
Aptrinsic	377	0.04
Heatmap IT	375	0.04
CleverReach	374	0.04
ChurnZero	365	0.04
OneAll	362	0.04
OwnerIQ	359	0.04
Adscale	359	0.04
Gainsight	358	0.04
Smartech	358	0.04
Supercounters	356	0.04
Keen IO	355	0.04
Oktopost	352	0.04
Segmentify	349	0.03
Sift Science	345	0.03
Openstat	345	0.03
Revolver Maps	344	0.03
Eulerian	344	0.03
Social Miner	342	0.03
Optimizely Recommendations	337	0.03
EX.CO	337	0.03
ABlyft	336	0.03
KISSmetrics	335	0.03
WhatConverts	333	0.03
RECOD3	333	0.03
Trengo	331	0.03
Carma Marketing Hub	331	0.03
4Cite	331	0.03
Freshpaint	330	0.03
Tatari	330	0.03
The Hotels Network	329	0.03
Infoline	324	0.03
Mutiny	324	0.03
VisitIQ	323	0.03
SugarCRM	321	0.03
Lunio	321	0.03
Littledata	320	0.03
Smart Leads Inc	319	0.03
Facebook Tag API	316	0.03
Oribi Analytics	309	0.03
SecuredVisit	309	0.03
TruConversion	306	0.03
ContactPigeon	306	0.03
Beusable	304	0.03
Hello Retail	304	0.03
Amped	304	0.03
Informz	302	0.03
Wicked Reports	301	0.03
Decibel Insight	301	0.03
SuiteCRM	300	0.03
Efficient Frontier	299	0.03
Mailganer	299	0.03
Flexmail	298	0.03
Conga	297	0.03
Yieldify	296	0.03
NeonCRM	295	0.03
Freshmarketer	295	0.03
Acecounter	294	0.03
Analytify.io	292	0.03
Clearsale	288	0.03
minFraud MaxMind	287	0.03
Navattic	286	0.03
Webtrekk	284	0.03
SmartHint	283	0.03
Flocktory	281	0.03
Zeta Marketing Platform	280	0.03
Wigzo	279	0.03
Boomtrain	279	0.03
Talkdesk	278	0.03
Affilae	276	0.03
GA Connector	275	0.03
OmniConvert	275	0.03
AvantMetrics	275	0.03
FC2 Analyzer	274	0.03
Coremetrics	274	0.03
SpyLog	272	0.03
StatusCake	270	0.03
Maxymiser	270	0.03
Usablenet	269	0.03
PathFactory	268	0.03
Exit Bee	266	0.03
Fireblade	266	0.03
Gleam	265	0.03
LiveTex	261	0.03
Zipy	259	0.03
Gladly	259	0.03
Polar Analytics	258	0.03
CARBON AI	258	0.03
Deadline Funnel	257	0.03
Freshsales	257	0.03
Voyado	257	0.03
Wheelio	255	0.03
Ortto	255	0.03