Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	499,407	49.94
Global Site Tag	431,937	43.19
Google Conversion Linker	135,542	13.55
Facebook Pixel	123,680	12.37
Facebook Conversion Tracking	108,429	10.84
Facebook Signal	97,541	9.75
Facebook Domain Insights	79,886	7.99
Hotjar	74,347	7.43
Google Conversion Tracking	60,960	6.1
Microsoft Clarity	49,065	4.91
Cloudflare Insights	49,005	4.9
Bing Universal Event Tracking	48,884	4.89
Cloudflare Web Analytics	47,880	4.79
TikTok Conversion Tracking Pixel	45,849	4.58
Yandex Metrika	45,015	4.5
Fastly	43,384	4.34
LinkedIn Insights	43,018	4.3
New Relic	41,615	4.16
Google Optimize 360	29,763	2.98
Cloudflare Rocket Loader	25,743	2.57
Salesforce	24,315	2.43
Hubspot	23,411	2.34
Twitter Conversion Tracking	23,001	2.3
Twitter Website Universal Tag	21,302	2.13
Matomo	20,451	2.05
Funding Choices	20,385	2.04
Klaviyo	19,463	1.95
Trustpilot	18,540	1.85
Pinterest Conversion Tracking	16,527	1.65
Adobe Dynamic Tag Management	16,477	1.65
PayPal Marketing Solutions	15,651	1.57
Lotame Crowd Control	13,806	1.38
Google Analytics IP Anonymization	13,726	1.37
comScore	13,323	1.33
DoubleClick Floodlight	12,962	1.3
Rapleaf	12,867	1.29
Baidu Analytics	12,757	1.28
Twitter Analytics	12,664	1.27
Adobe Marketing Cloud	12,421	1.24
Microsoft Azure Monitor	11,784	1.18
CrazyEgg	11,619	1.16
Omniture SiteCatalyst	11,618	1.16
LiveRamp	10,812	1.08
Yahoo Dot	10,634	1.06
KnowBe4	10,393	1.04
Visual Website Optimizer	10,388	1.04
Segment	10,270	1.03
Snowplow	10,209	1.02
Quantcast Measurement	10,142	1.01
Azure Monitor	10,036	1
Active Campaign	9,735	0.97
Reddit Conversion Tracking	9,298	0.93
FullStory	8,856	0.89
Yahoo Web Analytics	8,471	0.85
Akamai mPulse	8,209	0.82
MailerLite	7,757	0.78
RudderStack	7,757	0.78
MediaMath	7,560	0.76
Grafana	7,090	0.71
Pardot	6,940	0.69
Amplitude	6,660	0.67
Microsoft Application Insights	6,026	0.6
Mixpanel	5,849	0.58
Optimizely	5,848	0.58
Adobe Launch	5,807	0.58
Mouseflow	5,706	0.57
Report URI	5,483	0.55
Tynt Tracer	5,450	0.55
Brevo	5,374	0.54
Marketo	5,108	0.51
Digital Window	5,056	0.51
Histats	5,011	0.5
StatCounter	4,805	0.48
Datadog	4,735	0.47
UptimeRobot	4,712	0.47
PostHog	4,626	0.46
Everest Technologies	4,571	0.46
33 Across	4,476	0.45
Confiant	4,417	0.44
ZoomInfo	4,315	0.43
Dotomi	4,210	0.42
51.la	4,137	0.41
SendPulse	3,989	0.4
Adobe Analytics	3,976	0.4
Attentive	3,956	0.4
Lucky Orange	3,779	0.38
6sense	3,739	0.37
Plausible Analytics	3,695	0.37
accessiBe	3,695	0.37
Google Call Conversion Tracking	3,653	0.37
Pingdom RUM	3,515	0.35
CNZZ	3,478	0.35
Supership	3,449	0.34
Nielsen	3,417	0.34
Matomo Tag Manager	3,404	0.34
Pendo	3,265	0.33
Chartbeat	3,256	0.33
AppsFlyer	3,200	0.32
Smartlook	3,141	0.31
Bazaarvoice	2,985	0.3
Heap	2,979	0.3
loader.io	2,936	0.29
Clearbit	2,934	0.29
Dynatrace	2,919	0.29
Google Analytics with Ad Tracking	2,833	0.28
Leadfeeder	2,796	0.28
Dynatrace OneAgent	2,731	0.27
OpenTelemetry	2,673	0.27
Naver Analytics	2,613	0.26
Clicky	2,562	0.26
LiveInternet	2,549	0.25
Rambler	2,469	0.25
AB Tasty	2,462	0.25
Gemius	2,461	0.25
CQuotient	2,422	0.24
Kwai Conversion Tracking	2,391	0.24
Parse.ly	2,367	0.24
Gemius PL	2,330	0.23
Branch	2,310	0.23
Eloqua	2,292	0.23
ConvertKit	2,283	0.23
Adjust	2,262	0.23
Alexa Metrics	2,225	0.22
Alexa Certified Site Metrics	2,190	0.22
Innocraft Cloud	2,171	0.22
Capterra	2,144	0.21
Adobe Experience Platform Launch	2,119	0.21
Convert	2,101	0.21
RD Station	2,089	0.21
dotdigital Engagement Cloud	2,070	0.21
Signal	2,052	0.21
Metricool	2,048	0.2
Content Square	2,042	0.2
Piwik PRO	2,009	0.2
Omnisend	1,974	0.2
Fathom Analytics	1,934	0.19
Ahoy	1,927	0.19
Moat	1,916	0.19
Inspectlet	1,903	0.19
Omniture Adobe Test and Target	1,874	0.19
Roistat	1,864	0.19
Mautic	1,850	0.18
Rebuy	1,800	0.18
Visual Studio Tracking	1,773	0.18
Zoho PageSense	1,718	0.17
ProfitWell	1,718	0.17
Salesforce Web to Lead	1,713	0.17
Yahoo Tag Manager	1,701	0.17
Elevar	1,692	0.17
Braze	1,667	0.17
TradeDoubler	1,666	0.17
AudioEye	1,617	0.16
WP Advanced Ads	1,590	0.16
Salesforce Marketing Cloud Personalisation	1,589	0.16
Salesforce Audience Studio	1,588	0.16
G2 Conversion	1,560	0.16
Freshworks CRM	1,559	0.16
Claritas	1,527	0.15
AppDynamics	1,527	0.15
Fingerprint Pro	1,506	0.15
whos.amung.us	1,502	0.15
iGoDigital	1,487	0.15
Marfeel	1,474	0.15
Secomapp	1,440	0.14
Amazon Advertising Sizmek Ad Suite	1,418	0.14
Salesforce Interaction Studio	1,390	0.14
SALESmanago	1,334	0.13
Treasure Data	1,326	0.13
BlueConic	1,319	0.13
Flag Counter	1,316	0.13
Statsig	1,308	0.13
Navegg	1,304	0.13
Insider	1,303	0.13
Zaraz	1,298	0.13
ScarabResearch	1,279	0.13
Mindbox	1,274	0.13
Demandbase	1,265	0.13
Survicate	1,246	0.12
Akamai Page Integrity Manager	1,229	0.12
SpeedCurve	1,225	0.12
eSputnik	1,221	0.12
ConnectWise	1,215	0.12
Plotly	1,201	0.12
Pmetrics	1,195	0.12
ClickFunnels	1,189	0.12
Apollo IO	1,186	0.12
Tapfiliate	1,182	0.12
PicReel	1,162	0.12
Customer.io	1,156	0.12
ThreatMetrix	1,156	0.12
Umami	1,140	0.11
Monsido	1,130	0.11
Poptin	1,113	0.11
Acint	1,110	0.11
Bombora	1,105	0.11
Bold Commerce	1,104	0.11
Shareaholic	1,098	0.11
Automizely	1,091	0.11
WebTrends	1,016	0.1
MailMunch	1,007	0.1
BrightEdge	1,000	0.1
Stackify	998	0.1
Site24x7	998	0.1
Forter	973	0.1
Merge	965	0.1
OptiMonk	961	0.1
Drip	934	0.09
Better Stack	931	0.09
Retention.com	931	0.09
PageFly	925	0.09
AT Internet	925	0.09
TVSquared	913	0.09
Quantum Metric	897	0.09
Nosto	895	0.09
UpSellit	893	0.09
Dynamic Yield	890	0.09
Sumo	887	0.09
Loop Returns	876	0.09
ETracker	873	0.09
Kameleoon	865	0.09
CleverTap	861	0.09
GrowthBook	860	0.09
SalesLoft	860	0.09
Exponea	857	0.09
Pipedrive	856	0.09
Riskified	841	0.08
FirstPromoter	831	0.08
Digioh	815	0.08
LaunchDarkly	808	0.08
Feathr	804	0.08
GRIN	799	0.08
Loyalty Lion	793	0.08
Commanders Act	777	0.08
Microsoft Dynamics 365 Marketing	772	0.08
Northbeam	772	0.08
Hyros	771	0.08
Karte	767	0.08
HighLevel	766	0.08
Findify	766	0.08
Metorik	765	0.08
Zoho CRM	759	0.08
Honeybadger	758	0.08
Kenshoo	731	0.07
Usabilla	727	0.07
Listrak	726	0.07
SharpSpring	722	0.07
iovation	722	0.07
UserGuiding	719	0.07
Gaug.es	718	0.07
Lead Forensics	717	0.07
Ptengine	710	0.07
Cedexis	701	0.07
Userpilot	694	0.07
Bizible	694	0.07
emBlue	689	0.07
Monetate	686	0.07
Tolstoy	682	0.07
Mieruca	676	0.07
Yottaa	669	0.07
Google Analyticator	668	0.07
PriceSpider	662	0.07
Intelligems	656	0.07
SpyCloud	651	0.07
Blue	650	0.06
AdTriba	647	0.06
Supabase	641	0.06
retail CRM	636	0.06
Instana	635	0.06
aWeber	628	0.06
ClickDimensions	626	0.06
ipstack	618	0.06
Partnerize	611	0.06
MoEngage	610	0.06
Curalate	609	0.06
WizRocket	600	0.06
ProLayers LeadConnector	599	0.06
Qualified	599	0.06
CartStack	586	0.06
ShieldSquare	586	0.06
Agora	585	0.06
Infusionsoft	584	0.06
RevenueHunt	581	0.06
HotLog	577	0.06
Thrive Leads	575	0.06
Qubit	574	0.06
Shoplift	560	0.06
Popconvert	548	0.05
Netcore	543	0.05
Clerk	543	0.05
Affiliatly	539	0.05
SessionCam	536	0.05
SaleCycle	536	0.05
Benchmark	528	0.05
Hitwebcounter	525	0.05
Raygun	519	0.05
Opinary	514	0.05
Conversant Media	512	0.05
Act-On	508	0.05
OpenReplay	507	0.05
CallTrackingMetrics	504	0.05
Acoustic Campaign	504	0.05
ActiveProspect	499	0.05
Google AMP Client ID	497	0.05
Retail Rocket	495	0.05
Marin Software	490	0.05
Konduto	487	0.05
HetrixTools	486	0.05
DataXu	485	0.05
Black Crow AI	485	0.05
Sprig	477	0.05
DotMetrics	472	0.05
Connectif	471	0.05
Blotout	467	0.05
Spotler Activate	466	0.05
Crowdriff	463	0.05
Visitor Analytics	462	0.05
Lytics	462	0.05
AD EBis	459	0.05
Leadinfo	457	0.05
Dinamize	457	0.05
Doppler	456	0.05
Google Content Experiments	456	0.05
Clarivate	456	0.05
ShinyStat	453	0.05
Angulartics	451	0.05
mParticle	448	0.04
VisitIQ	439	0.04
RECOD3	439	0.04
GoKwik	434	0.04
Albacross	433	0.04
Loggly	431	0.04
PartnerStack	427	0.04
Amazon CloudWatch RUM	427	0.04
Ravelin	421	0.04
Heatmap IT	420	0.04
Simple Analytics	417	0.04
Woopra	417	0.04
Zarget	415	0.04
eXTReMe Tracking	414	0.04
Adscale	414	0.04
Sift Science	411	0.04
Dreamdata	408	0.04
Care Cart	404	0.04
Smart Emailing	403	0.04
ChurnZero	400	0.04
IO Technologies	396	0.04
Sprinklr	396	0.04
AutomateWoo	393	0.04
Kommo	392	0.04
Retargeted	392	0.04
OnThe IO	385	0.04
TUNE	384	0.04
Netcore Cloud	376	0.04
US Gov Digital Analytics Program	376	0.04
Supercounters	373	0.04
Social Miner	372	0.04
EveryAction	371	0.04
OneAll	368	0.04
OwnerIQ	367	0.04
EX.CO	362	0.04
Openstat	361	0.04
Anonymised	360	0.04
Segmentify	357	0.04
KISSmetrics	354	0.04
The Hotels Network	354	0.04
Eulerian	353	0.04
Plerdy	350	0.03
Trengo	344	0.03
Oktopost	344	0.03
Infoline	343	0.03
Facebook Tag API	342	0.03
Probely	342	0.03
Varify	341	0.03
Amped	340	0.03
SmartHint	338	0.03
Acecounter	337	0.03
Keen IO	336	0.03
4Cite	334	0.03
WhatConverts	333	0.03
Salesfire	333	0.03
Smartech	333	0.03
Mutiny	333	0.03
Get Lasso	325	0.03
Efficient Frontier	324	0.03
Aptrinsic	322	0.03
Tatari	321	0.03
Oribi Analytics	320	0.03
Smart Leads Inc	319	0.03
InsightExpress	318	0.03
Clearsale	313	0.03
Carma Marketing Hub	311	0.03
SecuredVisit	311	0.03
Clustr Maps	309	0.03
Zeta Marketing Platform	306	0.03
Yieldify	306	0.03
Toast	305	0.03
Boomtrain	305	0.03
Littledata	305	0.03
Gainsight	304	0.03
minFraud MaxMind	303	0.03
Blackbaud Raisers Edge	302	0.03
Revolver Maps	299	0.03
Beusable	299	0.03
Hello Retail	298	0.03
Ortto	295	0.03
ABlyft	295	0.03
SpyLog	293	0.03
StatusCake	291	0.03
Flocktory	290	0.03
Userflow	289	0.03
Lunio	289	0.03
CleverReach	288	0.03
Freshpaint	288	0.03
Fireblade	288	0.03
Decibel Insight	287	0.03
Freshmarketer	286	0.03
Coremetrics	285	0.03
ContactPigeon	285	0.03
Throtle	284	0.03
Webtrekk	284	0.03
Maxymiser	284	0.03
TruConversion	283	0.03
Flexmail	282	0.03
AvantMetrics	282	0.03
Optimizely Recommendations	282	0.03
Wicked Reports	280	0.03
LiveTex	279	0.03
Rivo Loyalty	278	0.03
Informz	278	0.03
360	277	0.03
PersonaClick	276	0.03
CARBON AI	275	0.03
Gleam	272	0.03
Linx Impulse	270	0.03
Crimson Hexagon	268	0.03
FC2 Analyzer	268	0.03
Freshsales	267	0.03
Wootric	266	0.03
Talkdesk	264	0.03
NeonCRM	260	0.03
Conga	259	0.03
GA Connector	258	0.03
ClickTale	256	0.03
Deadline Funnel	255	0.03
BloomReach	253	0.03
Linx Retail	252	0.03
Exit Bee	252	0.03
Yellzz	252	0.03
Analytics Insights for WordPress	250	0.02
Resonate	250	0.02
Triggered Messaging	248	0.02
PathFactory	248	0.02
Mailganer	247	0.02
Gladly	246	0.02
Nudge	244	0.02
Affilae	242	0.02
Optimove	242	0.02
Zipy	240	0.02