Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	489,524	48.95
Global Site Tag	427,842	42.78
Facebook Pixel	155,258	15.53
Google Conversion Linker	142,860	14.29
Facebook Conversion Tracking	126,614	12.66
Facebook Signal	107,215	10.72
Facebook Domain Insights	78,309	7.83
Hotjar	71,881	7.19
Google Conversion Tracking	59,934	5.99
Bing Universal Event Tracking	51,216	5.12
Microsoft Clarity	50,499	5.05
Yandex Metrika	45,525	4.55
LinkedIn Insights	43,800	4.38
TikTok Conversion Tracking Pixel	43,572	4.36
Cloudflare Insights	43,096	4.31
Cloudflare Web Analytics	41,952	4.2
New Relic	40,439	4.04
Fastly	39,497	3.95
Hubspot	32,767	3.28
Google Optimize 360	29,826	2.98
Cloudflare Rocket Loader	25,070	2.51
Salesforce	23,137	2.31
Twitter Website Universal Tag	21,201	2.12
Matomo	20,816	2.08
Funding Choices	20,771	2.08
Mixpanel	19,098	1.91
Trustpilot	17,345	1.73
Klaviyo	16,816	1.68
Pinterest Conversion Tracking	16,441	1.64
Adobe Dynamic Tag Management	16,061	1.61
Twitter Conversion Tracking	15,215	1.52
PayPal Marketing Solutions	15,030	1.5
Lotame Crowd Control	14,139	1.41
Rapleaf	13,614	1.36
DoubleClick Floodlight	13,364	1.34
comScore	13,257	1.33
Google Analytics IP Anonymization	13,200	1.32
Twitter Analytics	12,657	1.27
Baidu Analytics	12,478	1.25
Adobe Marketing Cloud	12,167	1.22
Omniture SiteCatalyst	11,596	1.16
CrazyEgg	11,253	1.13
Yahoo Dot	11,193	1.12
LiveRamp	11,177	1.12
Microsoft Azure Monitor	10,807	1.08
Quantcast Measurement	10,403	1.04
Snowplow	10,052	1.01
Visual Website Optimizer	10,036	1
KnowBe4	9,992	1
Segment	9,789	0.98
Azure Monitor	9,555	0.96
Active Campaign	9,318	0.93
Yahoo Web Analytics	8,822	0.88
Reddit Conversion Tracking	8,776	0.88
FullStory	8,422	0.84
Akamai mPulse	7,934	0.79
MediaMath	7,717	0.77
MailerLite	7,657	0.77
RudderStack	7,103	0.71
Amplitude	6,836	0.68
Grafana	6,296	0.63
Adobe Launch	5,776	0.58
Microsoft Application Insights	5,708	0.57
Optimizely	5,640	0.56
Pardot	5,526	0.55
Tynt Tracer	5,519	0.55
Mouseflow	5,506	0.55
WebTrends	5,447	0.54
PostHog	5,330	0.53
Marketo	5,153	0.52
Digital Window	4,987	0.5
Histats	4,947	0.49
51.la	4,680	0.47
StatCounter	4,632	0.46
Everest Technologies	4,629	0.46
Datadog	4,519	0.45
33 Across	4,519	0.45
Report URI	4,483	0.45
UptimeRobot	4,449	0.44
Dotomi	4,428	0.44
Confiant	4,328	0.43
ZoomInfo	4,261	0.43
Adobe Analytics	4,130	0.41
Attentive	3,916	0.39
Lucky Orange	3,907	0.39
accessiBe	3,895	0.39
6sense	3,879	0.39
Supership	3,823	0.38
SendPulse	3,750	0.38
Plausible Analytics	3,500	0.35
Google Call Conversion Tracking	3,492	0.35
Pingdom RUM	3,473	0.35
CNZZ	3,300	0.33
Matomo Tag Manager	3,271	0.33
Chartbeat	3,216	0.32
Coremetrics	3,123	0.31
Nielsen	3,101	0.31
Smartlook	3,057	0.31
Pendo	3,040	0.3
Bazaarvoice	2,879	0.29
AppsFlyer	2,848	0.28
Dynatrace	2,841	0.28
Heap	2,824	0.28
Clearbit	2,812	0.28
Google Analytics with Ad Tracking	2,787	0.28
Naver Analytics	2,704	0.27
Leadfeeder	2,647	0.26
Clicky	2,466	0.25
Gemius	2,434	0.24
LiveInternet	2,428	0.24
Parse.ly	2,368	0.24
Rambler	2,359	0.24
CQuotient	2,357	0.24
AB Tasty	2,340	0.23
Gemius PL	2,305	0.23
Eloqua	2,282	0.23
Tongji Niao	2,231	0.22
Alexa Metrics	2,218	0.22
OpenTelemetry	2,210	0.22
Branch	2,195	0.22
Alexa Certified Site Metrics	2,187	0.22
Adjust	2,159	0.22
Moat	2,144	0.21
Adobe Experience Platform Launch	2,142	0.21
Convert	2,107	0.21
Kwai Conversion Tracking	2,105	0.21
Innocraft Cloud	2,097	0.21
ConvertKit	2,059	0.21
Signal	2,053	0.21
RD Station	2,031	0.2
Omniture Adobe Test and Target	1,995	0.2
Metricool	1,980	0.2
Content Square	1,977	0.2
Capterra	1,954	0.2
Omnisend	1,940	0.19
Piwik PRO	1,902	0.19
Visual Studio Tracking	1,877	0.19
Mautic	1,850	0.18
Ahoy	1,834	0.18
Fathom Analytics	1,832	0.18
Inspectlet	1,820	0.18
Yahoo Tag Manager	1,759	0.18
Salesforce Audience Studio	1,737	0.17
Zoho PageSense	1,721	0.17
Rebuy	1,699	0.17
Roistat	1,679	0.17
ProfitWell	1,653	0.17
dotdigital Engagement Cloud	1,630	0.16
TradeDoubler	1,629	0.16
G2 Conversion	1,598	0.16
Elevar	1,597	0.16
Braze	1,580	0.16
whos.amung.us	1,545	0.15
loader.io	1,538	0.15
WP Advanced Ads	1,531	0.15
Salesforce Marketing Cloud Personalisation	1,517	0.15
AudioEye	1,497	0.15
Claritas	1,477	0.15
AppDynamics	1,472	0.15
Amazon Advertising Sizmek Ad Suite	1,462	0.15
iGoDigital	1,448	0.14
Secomapp	1,438	0.14
Fingerprint Pro	1,433	0.14
Marfeel	1,390	0.14
Salesforce Web to Lead	1,379	0.14
BlueConic	1,376	0.14
Salesforce Interaction Studio	1,339	0.13
Treasure Data	1,335	0.13
SALESmanago	1,300	0.13
Demandbase	1,297	0.13
Insider	1,283	0.13
ScarabResearch	1,275	0.13
Navegg	1,270	0.13
Flag Counter	1,232	0.12
Survicate	1,216	0.12
Zaraz	1,212	0.12
SpeedCurve	1,212	0.12
Pmetrics	1,208	0.12
ThreatMetrix	1,199	0.12
ConnectWise	1,197	0.12
Mindbox	1,194	0.12
Maxymiser	1,191	0.12
Akamai Page Integrity Manager	1,177	0.12
Plotly	1,154	0.12
Tapfiliate	1,129	0.11
Customer.io	1,125	0.11
PicReel	1,119	0.11
Statsig	1,112	0.11
eSputnik	1,096	0.11
Bombora	1,094	0.11
Poptin	1,072	0.11
Shareaholic	1,058	0.11
Bold Commerce	1,058	0.11
Automizely	1,049	0.1
Stackify	1,037	0.1
Umami	1,036	0.1
Monsido	1,035	0.1
Acint	1,004	0.1
ClickFunnels	997	0.1
BrightEdge	987	0.1
MailMunch	943	0.09
AT Internet	939	0.09
Apollo IO	939	0.09
OptiMonk	924	0.09
Forter	922	0.09
Sumo	909	0.09
UpSellit	909	0.09
TVSquared	899	0.09
Drip	895	0.09
Northbeam	891	0.09
SalesLoft	889	0.09
Nosto	887	0.09
Quantum Metric	875	0.09
CleverTap	872	0.09
Blotout	867	0.09
Loop Returns	867	0.09
PageFly	863	0.09
Kameleoon	863	0.09
Merge	857	0.09
Dynamic Yield	857	0.09
Riskified	846	0.08
Exponea	834	0.08
LaunchDarkly	823	0.08
GrowthBook	813	0.08
GRIN	810	0.08
Findify	808	0.08
FirstPromoter	802	0.08
Digioh	799	0.08
Honeybadger	795	0.08
ETracker	791	0.08
Kenshoo	789	0.08
Retention.com	785	0.08
Loyalty Lion	766	0.08
Karte	756	0.08
Usabilla	748	0.07
Hyros	745	0.07
Feathr	740	0.07
Commanders Act	737	0.07
Bizible	735	0.07
Pipedrive	734	0.07
Microsoft Dynamics 365 Marketing	734	0.07
Metorik	722	0.07
Listrak	720	0.07
iovation	703	0.07
SharpSpring	701	0.07
Ptengine	696	0.07
Monetate	695	0.07
Gaug.es	678	0.07
emBlue	677	0.07
Yottaa	675	0.07
Blue	671	0.07
HighLevel	669	0.07
Mieruca	665	0.07
UserGuiding	665	0.07
Lead Forensics	657	0.07
Cedexis	657	0.07
PriceSpider	644	0.06
Google Analyticator	643	0.06
Tolstoy	638	0.06
SpyCloud	632	0.06
Userpilot	631	0.06
Partnerize	627	0.06
CartStack	625	0.06
Instana	611	0.06
ClickDimensions	606	0.06
ipstack	601	0.06
aWeber	599	0.06
Intelligems	597	0.06
Curalate	595	0.06
Freshworks CRM	590	0.06
Supabase	590	0.06
MoEngage	588	0.06
WizRocket	583	0.06
RevenueHunt	576	0.06
retail CRM	572	0.06
Qubit	565	0.06
AdTriba	563	0.06
Thrive Leads	561	0.06
Agora	555	0.06
HotLog	548	0.05
ShieldSquare	546	0.05
Infusionsoft	539	0.05
Hitwebcounter	534	0.05
Qualified	533	0.05
Netcore	527	0.05
ProLayers LeadConnector	526	0.05
Affiliatly	525	0.05
Clerk	525	0.05
Ravelin	520	0.05
Raygun	518	0.05
DotMetrics	518	0.05
SessionCam	517	0.05
Act-On	509	0.05
Acoustic Campaign	506	0.05
Konduto	504	0.05
SaleCycle	502	0.05
CallTrackingMetrics	497	0.05
Shoplift	492	0.05
Marin Software	489	0.05
Retail Rocket	485	0.05
Google AMP Client ID	483	0.05
Opinary	480	0.05
Site24x7	478	0.05
DataXu	476	0.05
HetrixTools	476	0.05
Black Crow AI	465	0.05
Doppler	462	0.05
Visitor Analytics	461	0.05
Connectif	460	0.05
Lytics	459	0.05
Google Content Experiments	456	0.05
AD EBis	456	0.05
Spotler Activate	456	0.05
OpenReplay	455	0.05
Loggly	455	0.05
Crowdriff	452	0.05
ShinyStat	444	0.04
mParticle	444	0.04
Adscale	442	0.04
Leadinfo	440	0.04
Sprig	428	0.04
PartnerStack	428	0.04
Zoho CRM	426	0.04
Angulartics	423	0.04
Heatmap IT	419	0.04
Sift Science	417	0.04
Clarivate	416	0.04
GoKwik	415	0.04
Amazon CloudWatch RUM	413	0.04
Care Cart	407	0.04
eXTReMe Tracking	405	0.04
Social Miner	404	0.04
Woopra	403	0.04
OwnerIQ	402	0.04
Dreamdata	399	0.04
IO Technologies	396	0.04
Albacross	395	0.04
SmartHint	393	0.04
Supercounters	393	0.04
Simple Analytics	391	0.04
RECOD3	389	0.04
Zarget	388	0.04
Retargeted	387	0.04
Sprinklr	385	0.04
Smart Emailing	383	0.04
OnThe IO	379	0.04
AutomateWoo	377	0.04
ChurnZero	376	0.04
Netcore Cloud	376	0.04
US Gov Digital Analytics Program	376	0.04
EX.CO	376	0.04
TUNE	369	0.04
VisitIQ	365	0.04
Kommo	358	0.04
KISSmetrics	357	0.04
Eulerian	357	0.04
Infoline	352	0.04
Clearsale	351	0.04
Efficient Frontier	351	0.04
OneAll	348	0.03
The Hotels Network	347	0.03
Oktopost	345	0.03
4Cite	345	0.03
Segmentify	345	0.03
Acecounter	344	0.03
EveryAction	343	0.03
Plerdy	339	0.03
Amped	338	0.03
ActiveProspect	337	0.03
Facebook Tag API	337	0.03
Openstat	335	0.03
Mutiny	335	0.03
Trengo	334	0.03
Zeta Marketing Platform	330	0.03
Smartech	330	0.03
Toast	328	0.03
Boomtrain	328	0.03
SecuredVisit	325	0.03
Resonate	320	0.03
Keen IO	313	0.03
Tatari	313	0.03
Oribi Analytics	312	0.03
WhatConverts	310	0.03
ContactPigeon	308	0.03
InsightExpress	306	0.03
Webtrekk	305	0.03
Aptrinsic	304	0.03
Decibel Insight	304	0.03
Beusable	300	0.03
Ortto	300	0.03
Smart Leads Inc	299	0.03
Yieldify	299	0.03
Linx Impulse	296	0.03
Hello Retail	296	0.03
Carma Marketing Hub	296	0.03
Clustr Maps	294	0.03
AvantMetrics	293	0.03
Revolver Maps	291	0.03
Varify	291	0.03
Salesfire	290	0.03
Flocktory	289	0.03
minFraud MaxMind	287	0.03
Littledata	285	0.03
Gainsight	284	0.03
SpyLog	283	0.03
Throtle	283	0.03
Linx Retail	282	0.03
Freshmarketer	281	0.03
StatusCake	280	0.03
ABlyft	280	0.03
360	278	0.03
LiveTex	278	0.03
ClickTale	278	0.03
Optimizely Recommendations	276	0.03
Conversant Media	274	0.03
Enviou	272	0.03
Crimson Hexagon	270	0.03
Barracuda Web App Firewall	269	0.03
BloomReach	266	0.03
Freshpaint	265	0.03
Flexmail	265	0.03
Lunio	265	0.03
Freshsales	264	0.03
Get Lasso	263	0.03
Probely	263	0.03
GA Connector	261	0.03
PersonaClick	260	0.03
Wicked Reports	260	0.03
Informz	260	0.03
Wootric	257	0.03
Fireblade	257	0.03
Dinamize	256	0.03
TeaLeaf	256	0.03
Gleam	250	0.02
TruConversion	249	0.02
Yellzz	249	0.02
Rivo Loyalty	248	0.02
Triggered Messaging	246	0.02
Analytics Insights for WordPress	244	0.02
PathFactory	244	0.02
Talkdesk	243	0.02
Nudge	243	0.02
Affilae	242	0.02
Terminus	242	0.02
FC2 Analyzer	240	0.02
Conga	237	0.02
Deadline Funnel	236	0.02
Analytify.io	235	0.02
Wigzo	235	0.02
OmniConvert	235	0.02
Gladly	235	0.02
NeonCRM	232	0.02
Infinity	231	0.02
Mailganer	231	0.02
Leadfamly	231	0.02
Arkose Labs	231	0.02
GoSquared	230	0.02