Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites
Technology Websites %
Google Analytics 61,187 61.19
Global Site Tag 53,459 53.46
Google Conversion Linker 21,738 21.74
Facebook Domain Insights 17,796 17.8
Facebook Pixel 16,920 16.92
Facebook Conversion Tracking 14,450 14.45
Hotjar 12,436 12.44
Facebook Signal 11,565 11.56
Fastly 10,931 10.93
New Relic 10,072 10.07
Bing Universal Event Tracking 9,290 9.29
LinkedIn Insights 9,086 9.09
Cloudflare Insights 8,343 8.34
Microsoft Clarity 8,149 8.15
Cloudflare Web Analytics 8,101 8.1
Google Conversion Tracking 7,623 7.62
Salesforce 7,406 7.41
TikTok Conversion Tracking Pixel 7,370 7.37
Google Optimize 360 6,701 6.7
Twitter Conversion Tracking 6,049 6.05
Twitter Website Universal Tag 5,366 5.37
Adobe Dynamic Tag Management 4,666 4.67
Yandex Metrika 4,642 4.64
Omniture SiteCatalyst 4,340 4.34
Funding Choices 4,220 4.22
Hubspot 4,168 4.17
comScore 3,824 3.82
Cloudflare Rocket Loader 3,672 3.67
Matomo 3,529 3.53
Lotame Crowd Control 3,476 3.48
Adobe Marketing Cloud 3,361 3.36
DoubleClick Floodlight 3,034 3.03
Twitter Analytics 3,011 3.01
Akamai mPulse 2,915 2.92
Rapleaf 2,809 2.81
Segment 2,800 2.8
CrazyEgg 2,784 2.78
Microsoft Azure Monitor 2,710 2.71
Reddit Conversion Tracking 2,612 2.61
Azure Monitor 2,554 2.55
FullStory 2,473 2.47
Visual Website Optimizer 2,439 2.44
Quantcast Measurement 2,295 2.3
LiveRamp 2,245 2.24
Optimizely 2,212 2.21
Amplitude 2,205 2.2
KnowBe4 2,128 2.13
Adobe Launch 2,032 2.03
Snowplow 1,995 2
Google Analytics IP Anonymization 1,940 1.94
Pinterest Conversion Tracking 1,857 1.86
Yahoo Web Analytics 1,806 1.81
Marketo 1,721 1.72
RudderStack 1,710 1.71
Chartbeat 1,637 1.64
Report URI 1,627 1.63
Yahoo Dot 1,588 1.59
Trustpilot 1,553 1.55
Pardot 1,541 1.54
Mixpanel 1,535 1.54
Adobe Analytics 1,481 1.48
Datadog 1,427 1.43
Baidu Analytics 1,408 1.41
Everest Technologies 1,406 1.41
6sense 1,387 1.39
Microsoft Application Insights 1,348 1.35
Grafana 1,325 1.32
Klaviyo 1,295 1.3
Active Campaign 1,274 1.27
Dynatrace 1,191 1.19
PayPal Marketing Solutions 1,124 1.12
Pendo 1,095 1.1
AppsFlyer 1,084 1.08
Mouseflow 1,024 1.02
Dotomi 1,014 1.01
ZoomInfo 991 0.99
Tynt Tracer 988 0.99
Parse.ly 981 0.98
Dynatrace OneAgent 974 0.97
MediaMath 963 0.96
MailerLite 911 0.91
Confiant 884 0.88
Gemius 884 0.88
33 Across 874 0.87
Branch 862 0.86
Nielsen 862 0.86
Omniture Adobe Test and Target 840 0.84
Pingdom RUM 838 0.84
Gemius PL 838 0.84
Clearbit 834 0.83
StatCounter 826 0.83
Adobe Experience Platform Launch 818 0.82
Heap 799 0.8
OpenTelemetry 799 0.8
Adjust 796 0.8
PostHog 791 0.79
AB Tasty 781 0.78
UptimeRobot 749 0.75
Bazaarvoice 745 0.74
Content Square 733 0.73
Eloqua 730 0.73
Histats 721 0.72
Plausible Analytics 712 0.71
CQuotient 704 0.7
Marfeel 682 0.68
loader.io 659 0.66
Moat 654 0.65
ProfitWell 641 0.64
Alexa Metrics 631 0.63
Google Analytics with Ad Tracking 621 0.62
Alexa Certified Site Metrics 621 0.62
Matomo Tag Manager 617 0.62
Braze 614 0.61
Demandbase 602 0.6
Salesforce Marketing Cloud Personalisation 584 0.58
Akamai Page Integrity Manager 571 0.57
Supership 556 0.56
G2 Conversion 541 0.54
AppDynamics 540 0.54
BlueConic 534 0.53
Digital Window 531 0.53
Capterra 524 0.52
Claritas 523 0.52
CNZZ 519 0.52
Attentive 518 0.52
Salesforce Interaction Studio 512 0.51
Salesforce Audience Studio 500 0.5
Visual Studio Tracking 491 0.49
SendPulse 480 0.48
Signal 477 0.48
Lucky Orange 455 0.46
iGoDigital 454 0.45
Leadfeeder 443 0.44
Salesforce Web to Lead 441 0.44
Quantum Metric 425 0.43
accessiBe 421 0.42
SpeedCurve 421 0.42
Clicky 407 0.41
Smartlook 404 0.4
Amazon Advertising Sizmek Ad Suite 397 0.4
Convert 390 0.39
Mautic 379 0.38
WebTrends 375 0.38
Ahoy 374 0.37
Brevo 371 0.37
Piwik PRO 365 0.36
Google Call Conversion Tracking 362 0.36
TradeDoubler 362 0.36
Rambler 355 0.36
Yahoo Tag Manager 353 0.35
Treasure Data 352 0.35
Insider 352 0.35
Bombora 346 0.35
Plotly 337 0.34
Fathom Analytics 335 0.34
Statsig 335 0.34
Bizible 329 0.33
AT Internet 328 0.33
ThreatMetrix 327 0.33
Inspectlet 325 0.32
Mindbox 314 0.31
Dynamic Yield 309 0.31
Digioh 306 0.31
dotdigital Engagement Cloud 305 0.3
Monetate 300 0.3
LiveInternet 299 0.3
Usabilla 297 0.3
Innocraft Cloud 292 0.29
Navegg 287 0.29
Customer.io 286 0.29
Survicate 285 0.29
Merge 285 0.29
Qualified 284 0.28
LaunchDarkly 279 0.28
Naver Analytics 276 0.28
BrightEdge 275 0.27
Riskified 273 0.27
CleverTap 271 0.27
AudioEye 264 0.26
SalesLoft 259 0.26
Kenshoo 258 0.26
Fingerprint Pro 251 0.25
Instana 251 0.25
Freshworks CRM 249 0.25
whos.amung.us 247 0.25
Karte 247 0.25
Honeybadger 245 0.24
DotMetrics 242 0.24
ScarabResearch 240 0.24
Findify 240 0.24
Apollo IO 238 0.24
Commanders Act 236 0.24
Site24x7 234 0.23
Kameleoon 232 0.23
ConvertKit 229 0.23
Zoho PageSense 229 0.23
Metricool 228 0.23
Stackify 223 0.22
Monsido 221 0.22
GrowthBook 218 0.22
Userpilot 211 0.21
SpyCloud 211 0.21
UpSellit 208 0.21
Kwai Conversion Tracking 207 0.21
Yottaa 205 0.2
US Gov Digital Analytics Program 205 0.2
Flag Counter 204 0.2
Shareaholic 200 0.2
MoEngage 196 0.2
Zaraz 195 0.19
Curalate 195 0.19
ShieldSquare 194 0.19
Umami 192 0.19
eSputnik 190 0.19
Forter 189 0.19
WizRocket 188 0.19
Exponea 188 0.19
EX.CO 188 0.19
RD Station 186 0.19
mParticle 184 0.18
Fireblade 183 0.18
Tapfiliate 182 0.18
WP Advanced Ads 178 0.18
Partnerize 172 0.17
PicReel 171 0.17
Sprig 168 0.17
IO Technologies 167 0.17
Mutiny 166 0.17
TVSquared 164 0.16
Qubit 163 0.16
OnThe IO 162 0.16
Agora 162 0.16
Google AMP Client ID 161 0.16
Cedexis 161 0.16
SaleCycle 161 0.16
FirstPromoter 158 0.16
Roistat 155 0.16
iovation 154 0.15
SALESmanago 153 0.15
Netcore 153 0.15
Listrak 151 0.15
Lytics 150 0.15
Infoline 149 0.15
Better Stack 146 0.15
PartnerStack 145 0.14
Sprinklr 143 0.14
Sift Science 142 0.14
Clarivate 142 0.14
Keen IO 141 0.14
Pipedrive 140 0.14
Ravelin 140 0.14
SessionCam 139 0.14
PathFactory 139 0.14
Amazon CloudWatch RUM 138 0.14
Pmetrics 137 0.14
Elevar 136 0.14
Gaug.es 134 0.13
ETracker 132 0.13
UserGuiding 131 0.13
Decibel Insight 129 0.13
Acoustic Campaign 128 0.13
Nudge 128 0.13
Feathr 127 0.13
51.la 126 0.13
Poptin 126 0.13
Google Analyticator 126 0.13
Sumo 125 0.12
Aptrinsic 125 0.12
Angulartics 124 0.12
Webtrekk 124 0.12
emBlue 123 0.12
Gainsight 123 0.12
Maxymiser 122 0.12
Hitwebcounter 120 0.12
Efficient Frontier 120 0.12
Opinary 120 0.12
Netcore Cloud 120 0.12
Conga 120 0.12
OpenReplay 118 0.12
Raygun 117 0.12
Google Content Experiments 117 0.12
DataXu 116 0.12
ForeSee Results 116 0.12
Drip 115 0.12
Marin Software 115 0.12
Usablenet 115 0.12
Oktopost 113 0.11
Intellimize 113 0.11
4Cite 112 0.11
PriceSpider 111 0.11
Ptengine 110 0.11
InsightExpress 110 0.11
AdTriba 109 0.11
Microsoft Dynamics 365 Marketing 109 0.11
Supabase 108 0.11
Dreamdata 108 0.11
Coremetrics 106 0.11
SecuredVisit 106 0.11
Mieruca 104 0.1
GRIN 104 0.1
Boomtrain 104 0.1
Zeta Marketing Platform 104 0.1
Anonymised 104 0.1
Certona 104 0.1
Lead Forensics 103 0.1
Freshpaint 103 0.1
Dun and Brandstreet Visitor Intelligence 103 0.1
EveryAction 102 0.1
Adscale 102 0.1
Bold Commerce 101 0.1
ipstack 101 0.1
Blue 101 0.1
KISSmetrics 101 0.1
ClickTale 101 0.1
Highspot 101 0.1
Omnisend 99 0.1
Loggly 98 0.1
Smartech 97 0.1
BloomReach 97 0.1
MailMunch 96 0.1
iPerceptions 96 0.1
Optimizely Recommendations 96 0.1
Talkdesk 96 0.1
TeaLeaf 95 0.1
Clustr Maps 94 0.09
Nosto 92 0.09
AD EBis 91 0.09
ClickDimensions 89 0.09
Navattic 89 0.09
Throtle 88 0.09
Act-On 87 0.09
Albacross 86 0.09
GrowSumo 86 0.09
Eulerian 86 0.09
Tatari 86 0.09
trueAnthem 86 0.09
ChurnZero 85 0.08
Rebuy 84 0.08
Flocktory 84 0.08
Adobe CQ Analytics 84 0.08
ClickFunnels 82 0.08
Benchmark 81 0.08
Mather Economics 81 0.08
Zoho CRM 80 0.08
ShinyStat 79 0.08
eXTReMe Tracking 79 0.08
Automizely 78 0.08
OptiMonk 78 0.08
SiteSpect 78 0.08
Seismic 78 0.08
Retention.com 77 0.08
Lunio 77 0.08
Gladly 77 0.08
Graduway 76 0.08
StatusCake 76 0.08
Rokt 76 0.08
Supercounters 75 0.08
Heatmap IT 75 0.08
HotLog 74 0.07
Northbeam 74 0.07
LiveSession 74 0.07
Crimson Hexagon 73 0.07
aWeber 73 0.07
ConnectWise 73 0.07
VisitIQ 73 0.07
RECOD3 73 0.07
Exit Bee 73 0.07
Yellzz 72 0.07
BlueCore 72 0.07
SharpSpring 71 0.07
Woopra 71 0.07
minFraud MaxMind 70 0.07
Probely 70 0.07
Vision Critical 69 0.07
Macromill 69 0.07
HighLevel 68 0.07
Secomapp 68 0.07
Wootric 68 0.07
Revolver Maps 67 0.07
Retail Rocket 67 0.07
Terminus 67 0.07
Resonate 66 0.07
Optimove 66 0.07
Facebook Tag API 65 0.06
Freshmarketer 65 0.06
Leadfamly 65 0.06
Google Flights Conversion Tracking 65 0.06
Unbxd 65 0.06
ActiveProspect 64 0.06
Recruitics 64 0.06
Blackbaud Raisers Edge 64 0.06
Content Insights 64 0.06
Acint 63 0.06
DMD 63 0.06
Qualifio 63 0.06
Loop Returns 62 0.06
TUNE 62 0.06
Kochava 62 0.06
Foleon 62 0.06
Catchpoint 62 0.06
Simple Analytics 61 0.06
Netmining 61 0.06
Visual IQ 61 0.06
Acquia Lift 61 0.06
Visitor Analytics 60 0.06
HetrixTools 60 0.06
Crowdriff 60 0.06
OpinionLab 60 0.06
Allbound 60 0.06
Gleam 59 0.06
OmniConvert 59 0.06
CreatorIQ 59 0.06
Infusionsoft 58 0.06
Tolstoy 58 0.06
GoKwik 58 0.06
Segmentify 58 0.06
Rtoaster 58 0.06
360 57 0.06
Openstat 57 0.06
SteelHouse 57 0.06
Insightera 57 0.06
PageFly 56 0.06
Black Crow AI 56 0.06
FouAnalytics 56 0.06
Wysistat 56 0.06
Hyros 55 0.06
OwnerIQ 55 0.06
Varify 55 0.06
Blue Triangle Tech 55 0.06
Split 54 0.05
GoSquared 54 0.05
CARBON AI 54 0.05
indigitall 54 0.05
Iterable 54 0.05
Ortto 53 0.05
TrueFit 53 0.05
KickFire 53 0.05
Simon Data 53 0.05
Site Meter 52 0.05
Doppler 52 0.05
Urchin 5 52 0.05
Blotout 52 0.05
Metorik 51 0.05
Zipy 51 0.05
Actirise 51 0.05
ProLayers LeadConnector 50 0.05
taggbox 49 0.05
Beusable 49 0.05
Xtremepush 49 0.05
Analytics Insights for WordPress 48 0.05
Zarget 48 0.05
GA Connector 48 0.05
Factors.ai 48 0.05
Effective Measure 48 0.05
Solvvy 48 0.05

537,135 Detections

of Analytics and Tracking in the Top 100k Sites. Last updated 14th Nov 2024.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,161,987
Top 100k
Top 100,000 sites by traffic
537,135
Top 10k
Top 10,000 sites by traffic
66,827
Entire Internet
127,611,064
United States
38,460,789
United Kingdom
5,282,995
Russia
5,056,380
Brazil
4,006,649
Germany
3,310,050
Japan
2,144,416
Netherlands
2,408,898
Australia
2,440,231
France
2,328,455
India
1,997,332
Canada
2,007,130
Italy
1,971,290
Spain
1,437,005
China
1,730,804
Poland
1,270,047
.co
1,238,753
IO .io
969,933
CH Switzerland
801,188
SE Sweden
863,205
CZ Czech Republic
690,274
BE Belgium
712,255
MX Mexico
651,339
TR Turkey
605,339
VN Vietnam
554,657
DK Denmark
497,617
HU Hungary
466,056
AR Argentina
477,627
ZA South Africa
470,406
TW Taiwan
501,950
KR South Korea
481,801
ID Indonesia
462,105
UA Ukraine
415,480
AT Austria
405,061
RO Romania
409,947
NZ New Zealand
422,830
GR Greece
394,394
PT Portugal
333,697
IL Israel
320,101
CL Chile
308,372
FI Finland
306,224
NO Norway
289,842
ME .me
300,131
SK Slovakia
259,515
CC Cocos Islands
278,024
MY Malaysia
238,556
IE Ireland
222,954
SG Singapore
202,340
AE UAE
204,274
TH Thailand
178,253
LT Lithuania
148,736
BG Bulgaria
140,703
AI Anguilla
159,235
HK Hong Kong
133,190
PK Pakistan
124,521
RS Serbia
98,519
HR Croatia
93,665
PE Peru
97,092
SI Slovenia
95,996
EE Estonia
95,810
IR Iran
76,918
BY Belarus
91,396
PH Philippines
84,153
LV Latvia
82,800
TV .tv
81,094
SA Saudi Arabia
79,857
KZ Kazakhstan
78,921
NG Nigeria
75,809
BD Bangladesh
55,213
NU Niue
63,273
MA Morocco
55,733
LU Luxembourg
48,437
KE Kenya
50,258
EC Ecuador
45,599
UY Uruguay
42,915
NP Nepal
40,945
LK Sri Lanka
36,105
EG Egypt
30,196
IS Iceland
31,954
GE Georgia
29,750
CR Costa Rica
28,328
MT Malta
25,773
AM Armenia
24,715
MD Moldova
22,297
UZ Uzbekistan
22,670
TN Tunisia
22,274
GT Guatemala
20,597
DO Dominican Republic
19,912
AZ Azerbaijan
19,539
GG Guernsey
19,203
PW Palau
22,353
MK Macedonia
18,063
CY Cyprus
18,441
RE Reunion
18,483
VE Venezuela
16,546
QA Qatar
16,728
PA Panama
15,772
PR Puerto Rico
16,838
AL Albania
15,678
PY Paraguay
14,518
WS Samoa
15,405
BA Bosnia and Herzegovina
13,551
LB Lebanon
14,036
TO Tonga
10,230
GH Ghana
13,138
SH Saint Helena
13,454
TZ Tanzania
12,413
KW Kuwait
11,012
UG Uganda
11,409
JO Jordan
9,757
LI Liechtenstein
10,545
BO Bolivia
9,749
VC Saint Vincent and the Grenadines
10,023
DZ Algeria
8,906
CM Cameroon
10,789
MN Mongolia
9,059
MU Mauritius
9,029
IM Isle of Man
9,712
SV El Salvador
7,794
SO Somalia
8,773
ZW Zimbabwe
7,986
BS Bahamas
7,009
OM Oman
7,293
KH Cambodia
7,122
BZ Belize
7,125
BH Bahrain
6,700
FM Micronesia
6,016
HN Honduras
6,184
KG Kyrgyzstan
6,155
AF Afghanistan
5,582
NA Namibia
5,723
MM Myanmar
5,054
CI Cote d'Ivoire
5,311
GP Guadeloupe
5,476
SN Senegal
5,034
MC Monaco
4,748
MQ Martinique
4,699
CX Christmas Island
4,405
PS Palestine
3,573
NI Nicaragua
3,847
AO Angola
4,003
ST Sao Tome and Principe
4,478
ET Ethiopia
3,913
AD Andorra
3,889
IQ Iraq
3,456
ZM Zambia
3,606
MV Maldives
3,451
SC Seychelles
3,214
JM Jamaica
3,023
MZ Mozambique
3,068
CD Congo
3,187
VI United States Virgin Islands
3,178
BW Botswana
3,145
AG Antigua and Barbuda
3,001
RW Rwanda
2,918
KY Cayman Islands
3,073
NC New Caledonia
3,089
TT Trinidad and Tobago
2,613
MG Madagascar
2,910
BM Bermuda
2,650
FO Faroe Islands
2,647
AS American Samoa
3,011
SX Sint Maarten
2,891
PM Saint Pierre and Miquelon
2,589
BJ Benin
2,070
TG Togo
2,043
GY Guyana
1,949
FJ Fiji
1,832
GI Gibraltar
1,655
JE Jersey
1,878
TJ Tajikistan
1,773
SR Suriname
1,704
BF Burkina Faso
1,694
AW Aruba
1,734
LC Saint Lucia
1,647
BB Barbados
1,459
GS South Georgia and the South Sandwich Islands
1,546
MS Montserrat
1,521
MW Malawi
1,368
SM San Marino
1,196
GL Greenland
1,314
HT Haiti
1,109
YE Yemen
1,112
TC Turks and Caicos Islands
1,154
YT Mayotte
1,399
GF French Guiana
1,221
PG Papua New Guinea
940
VU Vanuatu
1,086
PF French Polynesia
956
BT Bhutan
880
CU Cuba
835
VG British Virgin Islands
891
GD Grenada
857
ML Mali
849
SD Sudan
797
BI Burundi
822
SL Sierra Leone
795
TM Turkmenistan
660
LY Libya
594
BN Brunei
651
GM Gambia
685
GU Guam
592
SY Syria
549
CW Curacao
543
AX Åland Islands
559
LS Lesotho
606
MR Mauritania
487
GA Gabon
559
DJ Djibouti
505
WF Wallis and Futuna
496
LR Liberia
521
NE Niger
538
MO Macao
335
SB Solomon Islands
468
TL East Timor
457
CK Cook Islands
459
SZ Swaziland
471
CV Cabo Verde
385
MP Northern Mariana Islands
362
GN Guinea
361
LA Lao People's Democratic Republic
357
MH Marshall Islands
253
DM Dominica
251
VA Vatican City
70
TD Chad
217
KN Saint Kitts and Nevis
219
SJ Svalbard and Jan Mayen
132
FK Falkland Islands
173
CG Congo
118
SS South Sudan
100
GW Guinea-Bissau
70
NF Norfolk Island
51
KM Comoros
71
HM Heard Island and McDonald Islands
62
KI Kiribati
72
PN Pitcairn
28
UM United States Minor Outlying Islands
50
AQ Antarctica
33
GQ Equatorial Guinea
40
BV Bouvet Island
14
CF Central African Republic
11
NR Nauru
14
KP North Korea
11
ER Eritrea
8
Categories