Tag Management Usage Distribution in the Top 1 Million Sites

Top In Tag Management Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Tag Manager	516,680	51.67
Adobe Dynamic Tag Management	17,449	1.74
Adobe Launch	5,925	0.59
Tealium	4,454	0.45
Matomo Tag Manager	3,511	0.35
Adobe Experience Platform Launch	2,104	0.21
Piwik PRO	2,089	0.21
Signal	1,877	0.19
Yahoo Tag Manager	1,547	0.15
Zaraz	1,422	0.14
Ensighten	1,316	0.13
Yottaa	652	0.07
Conversant Media	550	0.06
mParticle	447	0.04
Freshpaint	310	0.03
TagMan	31	0
Taggstar	30	0
DC Storm	26	0
Adobe TagManager	20	0
Datalicious Supertag	16	0
Analytics Pros	5	0
TagPro	3	0
Mezzobit	3	0
Innometrics	3	0
OnCue	1	0
Relay42	1	0

561,401 Detections

of Tag Management in the Top 1 Million Sites. Last updated 04th Jan 2025.

Google Tag Manager is currently the most popular technology in this category.