Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	5,909	59.09
Ads.txt	2,395	23.95
Google Direct	2,253	22.53
Sellers Json	2,177	21.77
Google Remarketing	2,062	20.62
RubiconProject Reseller	1,921	19.21
AppNexus Reseller	1,915	19.15
PubMatic Reseller	1,911	19.11
OpenX Reseller	1,885	18.85
Google Reseller	1,882	18.82
IndexExchange Reseller	1,834	18.34
RubiconProject Direct	1,824	18.24
SmartAdServer Reseller	1,812	18.12
ContextWeb Reseller	1,801	18.01
Facebook Custom Audiences	1,787	17.87
Improve Digital Reseller	1,748	17.48
PubMatic Direct	1,744	17.44
FreeWheel Reseller	1,711	17.11
IndexExchange Direct	1,701	17.01
Smaato Reseller	1,693	16.93
RhythmOne Reseller	1,662	16.62
Amazon Direct	1,659	16.59
AppNexus Direct	1,656	16.56
Lijit Reseller	1,655	16.55
OpenX Direct	1,654	16.54
OneTag Reseller	1,653	16.53
Amazon APS Direct	1,652	16.52
ShareThrough Reseller	1,643	16.43
Yahoo Reseller	1,632	16.32
LoopMe Reseller	1,609	16.09
Sovrn Reseller	1,591	15.91
Adform Reseller	1,588	15.88
Triple Lift Reseller	1,575	15.75
Sonobi Reseller	1,570	15.7
The MediaGrid Direct	1,557	15.57
AOL Reseller	1,555	15.55
ORC International Reseller	1,550	15.5
AdMan Reseller	1,537	15.37
Media.net Reseller	1,527	15.27
Triple Lift Direct	1,523	15.23
SpotXChange Reseller	1,512	15.12
Lijit Direct	1,510	15.1
Converstand Media Reseller	1,492	14.92
AdYouLike Reseller	1,489	14.89
The MediaGrid Reseller	1,487	14.87
33 Across Reseller	1,483	14.83
GumGum Reseller	1,463	14.63
Yieldmo Reseller	1,463	14.63
Criteo Direct	1,461	14.61
SmartAdServer Direct	1,459	14.59
Google Adsense	1,457	14.57
Tremor Video Reseller	1,454	14.54
OneTag Direct	1,447	14.47
Beachfront Reseller	1,419	14.19
Media.net Direct	1,387	13.87
DistrictM Reseller	1,375	13.75
Criteo Reseller	1,346	13.46
ShareThrough Direct	1,321	13.21
Teads Direct	1,308	13.08
Sovrn Direct	1,291	12.91
Amazon Reseller	1,234	12.34
Amazon APS Reseller	1,211	12.11
Telaria Reseller	1,196	11.96
LKQD Reseller	1,161	11.61
Rich Audience Reseller	1,156	11.56
Yahoo Direct	1,151	11.51
RhythmOne Direct	1,146	11.46
E-Planning Reseller	1,142	11.42
vidoomy Reseller	1,115	11.15
Converstand Media Direct	1,101	11.01
GumGum Direct	1,097	10.97
Google Publisher Tag	1,089	10.89
Smaato Direct	1,088	10.88
Between Digital Reseller	1,084	10.84
Synacor Reseller	1,078	10.78
Improve Digital Direct	1,062	10.62
Sonobi Direct	1,055	10.55
33 Across Direct	1,051	10.51
Outbrain Reseller	1,042	10.42
Admixer Reseller	1,040	10.4
Undertone Reseller	1,038	10.38
SmartyAds Reseller	1,034	10.34
App-Ads.txt	1,034	10.34
Adform Direct	1,023	10.23
AOL Direct	1,001	10.01
ContextWeb Direct	1,001	10.01
Rich Audience Direct	981	9.81
AdYouLike Direct	972	9.72
Google Floodlight Counter	971	9.71
ORC International Direct	967	9.67
Aniview Reseller	950	9.5
Consent Management Platform API v 2.0	948	9.48
FreeWheel Direct	948	9.48
Outbrain Direct	937	9.37
Yieldmo Direct	930	9.3
Mobfox Reseller	903	9.03
Connectad Reseller	879	8.79
Criteo	861	8.61
fluct Reseller	850	8.5
Xapads Reseller	846	8.46
Between Digital Direct	844	8.44
LinkedIn Ads	843	8.43
DistrictM Direct	843	8.43
Teads Reseller	841	8.41
AdMan Direct	838	8.38
Brave Reseller	817	8.17
SpotXChange Direct	804	8.04
Vidazoo Reseller	797	7.97
ucfunnel Reseller	793	7.93
Seedtag Direct	779	7.79
Nativo Reseller	777	7.77
Amazon Ad System	771	7.71
Taboola Direct	766	7.66
Smartclip Reseller	761	7.61
E-Planning Direct	744	7.44
AppNexus	730	7.3
Connectad Direct	725	7.25
Kargo Reseller	711	7.11
The Trade Desk	702	7.02
Yieldlab Reseller	689	6.89
Nativo Direct	669	6.69
GroundTruth Reseller	653	6.53
fluct Direct	653	6.53
Quantum Native Solutions Reseller	647	6.47
vidoomy Direct	638	6.38
Undertone Direct	632	6.32
RTB House Direct	625	6.25
Comet Cox Media Reseller	618	6.18
MGID Direct	618	6.18
Next Millenium Reseller	613	6.13
Adtelligent Direct	603	6.03
RTB House Reseller	601	6.01
SpringServe Reseller	593	5.93
comScore Activation	590	5.9
Next Millenium Direct	590	5.9
Openads/OpenX	579	5.79
Twitter Ads	574	5.74
Mars Media Group Reseller	571	5.71
Triton Digital Reseller	565	5.65
Pubmatic	560	5.6
Rubicon Project	558	5.58
LoopMe Direct	557	5.57
Amazon Transparent Ad Marketplace	548	5.48
TargetSpot Reseller	544	5.44
Adtelligent Reseller	542	5.42
Amazon Associates	530	5.3
AmazonBot Disallow	528	5.28
FLoC	527	5.27
SunMedia Direct	523	5.23
MGID Reseller	518	5.18
Revcontent Reseller	512	5.12
Brightcom Direct	510	5.1
Consumable Reseller	505	5.05
Bidtellect Reseller	499	4.99
Kargo Direct	497	4.97
Admixer Direct	492	4.92
Smartstream Reseller	489	4.89
Revcontent Direct	485	4.85
Stroeer Direct	482	4.82
Infolinks Direct	481	4.81
Vidazoo Direct	481	4.81
Fyber Reseller	479	4.79
Synacor Direct	477	4.77
ID5	476	4.76
Connatix Direct	474	4.74
Taboola	472	4.72
Adobe Audience Manager	472	4.72
Chocolate Reseller	468	4.68
Smartclip Direct	465	4.65
ucfunnel Direct	461	4.61
Tremor Video Direct	450	4.5
Insticator Direct	448	4.48
Mobfox Direct	447	4.47
Chocolate Direct	446	4.46
Beachfront Direct	444	4.44
Index Exchange	444	4.44
Stroeer Reseller	444	4.44
LKQD Direct	442	4.42
Xapads Direct	436	4.36
SpringServe Direct	433	4.33
SmartyAds Direct	426	4.26
Gamoshi Reseller	423	4.23
Brightcom Reseller	417	4.17
Telaria Direct	413	4.13
Viralize Direct	405	4.05
Yieldlab Direct	402	4.02
DemDex	399	3.99
Aniview Direct	392	3.92
Facebook Reseller	380	3.8
ad.plus Direct	364	3.64
Taboola Reseller	358	3.58
Google Floodlight Sales	356	3.56
Reddit Ads	351	3.51
Playground XYZ Publisher	348	3.48
my6sense Reseller	346	3.46
Viralize Reseller	346	3.46
Consumable Direct	345	3.45
Google Inteactive Media Ads	343	3.43
Outbrain	342	3.42
Tappx Direct	337	3.37
Yoc Direct	329	3.29
Dailymotion Direct	321	3.21
DynAdmic Reseller	319	3.19
Triton Digital Direct	317	3.17
Genesis Media Reseller	307	3.07
WideOrbit Reseller	300	3
Truvid Direct	296	2.96
AdTrue Direct	294	2.94
adstir Reseller	291	2.91
BrightRoll Reseller	289	2.89
Lockerdome Direct	285	2.85
Next Millennium Publisher	282	2.82
Gamma SSP Reseller	278	2.78
AerServ Reseller	273	2.73
Tappx Reseller	273	2.73
ExactTarget	271	2.71
Teads	265	2.65
Mars Media Group Direct	265	2.65
TripleLift	260	2.6
Unified ID 2.0	258	2.58
LiveIntent Direct	258	2.58
Integral Ad Science	257	2.57
Prebid	254	2.54
SunMedia Reseller	254	2.54
pixfuture Direct	251	2.51
Facebook Direct	251	2.51
IponWeb BidSwitch	250	2.5
Insticator Reseller	247	2.47
Sekindo Direct	245	2.45
Primis Direct	244	2.44
Equativ Publisher	238	2.38
Blockthrough	236	2.36
Yoc Reseller	229	2.29
Tapad	223	2.23
Underdog Media Direct	219	2.19
DAConsortium Reseller	218	2.18
Header Tag by Index Exchange	217	2.17
TrustX Direct	212	2.12
JW Player Tracking	209	2.09
Somoaudience Reseller	209	2.09
DAConsortium Direct	206	2.06
Exponential Direct	204	2.04
YieldBot Reseller	204	2.04
AdRoll	202	2.02
Conversant	201	2.01
AvantisVideo Direct	197	1.97
Native Ads Reseller	182	1.82
Imonomy Reseller	181	1.81
AndBeyond.Media Direct	180	1.8
Seedtag Reseller	179	1.79
Sharethrough	178	1.78
Improve Digital	177	1.77
152 Media Direct	175	1.75
Imonomy Direct	175	1.75
Turn	172	1.72
Gamoshi Direct	171	1.71
AWIN	170	1.7
AerServ Direct	170	1.7
Videology Group Reseller	170	1.7
Affiliate Window	168	1.68
Burst Media	168	1.68
Snap Pixel	167	1.67
Adapex Publisher	166	1.66
Sonobi	161	1.61
Adform	161	1.61
Vidoomy Publisher	160	1.6
Permutive	159	1.59
StackAdapt	158	1.58
Commission Junction	157	1.57
ContextWeb	157	1.57
TargetSpot Direct	157	1.57
SkimLinks	155	1.55
Limpid Publisher	152	1.52
Fyber Direct	146	1.46
Connatix Reseller	141	1.41
Inventory Partner Domain	138	1.38
Yadro BannerHost	136	1.36
LiveIntent	136	1.36
Audigent	135	1.35
Sourcepoint	135	1.35
Aggregate Knowledge	134	1.34
diDNA Publisher	133	1.33
Adobe Audience Manager Sync	131	1.31
cXense	131	1.31
Netpub Media Publisher	131	1.31
152 Media Reseller	131	1.31
Optimatic Reseller	130	1.3
AndBeyond.Media Publisher	130	1.3
StickyAds TV	128	1.28
Gamma SSP Direct	125	1.25
Mobile Ad Trading Direct	125	1.25
FoxPush Publisher	122	1.22
Link Share	121	1.21
ADFOX	119	1.19
Smart Adserver	119	1.19
Brave Direct	118	1.18
AdAsia Reseller	117	1.17
Vuble Reseller	117	1.17
Beeswax	116	1.16
Admiral VRM	116	1.16
Quantum Native Solutions Direct	113	1.13
Sortable Direct	113	1.13
Impact	112	1.12
saambaa Direct	111	1.11
PulsePoint Reseller	111	1.11
Yieldmo	109	1.09
Cedato Reseller	108	1.08
Rich Audience	104	1.04
Smile Wanted Publisher	104	1.04
PlayStream Publisher	103	1.03
Nativo	102	1.02
AdTrue Reseller	102	1.02
BidsXchange Publisher	102	1.02
Adyoulike	101	1.01
GumGum	100	1
Rocket Fuel	100	1
Lockerdome Reseller	99	0.99
Connatix	98	0.98
Adiiix Publisher	98	0.98
optAd360 Direct	97	0.97
WideOrbit Direct	97	0.97
DoubleVerify	96	0.96
adstir Direct	96	0.96
C1X Reseller	93	0.93
Bauer	92	0.92
Omnitag	91	0.91
WMG International	89	0.89
MemeVideo Direct	88	0.88
Mediawayss Direct	88	0.88
Neustar AdAdvisor	87	0.87
GourmetAds Direct	87	0.87
DeepIntent Direct	87	0.87
AdBlock Acceptable Ads	85	0.85
Brandmetrics	84	0.84
Intimate Merger	83	0.83
BlockAdBlock	83	0.83
Experian Reseller	83	0.83
RTK Direct	82	0.82
Adpone Publisher	82	0.82
BlueKai	81	0.81
Flashtalking	81	0.81
GeoEdge	81	0.81
Adbutler	80	0.8
ad.plus Reseller	80	0.8
SiteScout	79	0.79
152 Media Publisher	78	0.78
BeOp Publisher	78	0.78
Vuble Direct	77	0.77
BounceX	76	0.76
Advertising.com	76	0.76
DoubleClick Bid Manager	75	0.75
Evidon	75	0.75
Streamlyn Media Reseller	75	0.75
AppMonet Publisher	75	0.75
AMXRTB Publisher	75	0.75
AdaptMX Publisher	75	0.75
Wunderkind	74	0.74
Streamlyn Media Direct	74	0.74
Onomagic Publisher	74	0.74
AvantisVideo Publisher	73	0.73
Triple13 Publisher	73	0.73
Freestar Publisher	73	0.73
Media.net	72	0.72
IndexExchange	72	0.72
GetMedia MX Publisher	71	0.71
Audienciad Publisher	70	0.7
Quantcast Reseller	69	0.69
Genesis Media Direct	69	0.69
SSPHighway Reseller	68	0.68
AdRiver	68	0.68
NextOVP Publisher	68	0.68
Roku	66	0.66
Streamlyn Media Publisher	66	0.66
Internet Billboard Direct	65	0.65
optAd360 Publisher	65	0.65
AppLabs Publisher	65	0.65
PurpleAds Publisher	64	0.64
Exponential Reseller	64	0.64
BidSwitch Reseller	63	0.63
Ooyala Reseller	63	0.63
Atlas5 Tech Publisher	63	0.63
Eyeota	62	0.62
DynAdmic Direct	62	0.62
Motionspots Reseller	62	0.62
Project Agora Publisher	62	0.62
VDO.AI Publisher	62	0.62
Verve Publisher	62	0.62
Atlas	61	0.61
Ad.Plus Publisher	61	0.61
StreamRail Reseller	61	0.61
MGID	60	0.6
Sekindo Reseller	59	0.59
PHP Ads	57	0.57
Movable Ink	57	0.57
ExoClick	57	0.57
MNTN	57	0.57
Cedato Direct	57	0.57
PulsePoint Direct	56	0.56
FatChilli Publisher	56	0.56
FatChilli Media Publisher	56	0.56
Rakuten Affiliate	55	0.55
vi	55	0.55
AuxoAds Publisher	55	0.55
Vertoz Direct	55	0.55
JamboJar Publisher	55	0.55
ThinkCultural Publisher	55	0.55
Yandex	54	0.54
Switch Reseller	54	0.54
Switch Concepts Direct	54	0.54
Ad Lightning	54	0.54
MicroAd	53	0.53
Automatad Publisher	53	0.53
Primis Publisher	53	0.53
Primis Reseller	52	0.52
HeaderBiddr Publisher	52	0.52
RevContent	51	0.51
adingo	51	0.51
AcuityAds	51	0.51
AdAsia Direct	51	0.51
Ezoic Publisher	50	0.5
PMB Monetize Publisher	50	0.5
Mediavine	49	0.49
RTB House	49	0.49
Zedo Direct	49	0.49
Minute Media	49	0.49
ADTECH	49	0.49
Podsights	49	0.49
saambaa Reseller	49	0.49
Colombia Online	48	0.48
ad6 media Reseller	48	0.48
Performance Horizon	48	0.48
OPA Marketplace Publisher	48	0.48
VidCrunch Publisher	48	0.48
DeepIntent Reseller	47	0.47
Impactify Publisher	47	0.47
Interdog Media Publisher	46	0.46
Somoaudience Direct	46	0.46
Trackonomics	46	0.46
Simpli.fi	45	0.45
Adswizz	45	0.45
Between Digital	45	0.45
Motionspots Direct	45	0.45
BidFuse Publisher	45	0.45
Whildey Publisher	45	0.45
HasOffers	44	0.44
Undertone	44	0.44
Mobile Ad Trading Reseller	44	0.44
Caraytech e-planning	44	0.44
PubWise Publisher	44	0.44
MONEYTAG Publisher	44	0.44
Dable	43	0.43
Cedato Publisher	43	0.43
Media Innovation Group	42	0.42
Loopme	42	0.42
Hashtag Labs	42	0.42
Freestar	41	0.41
FirstImpression Direct	41	0.41
CDS Global	41	0.41
Notsy Publisher	41	0.41
Membrana Media Publisher	41	0.41
So-net Media	40	0.4
Mow Player Publisher	40	0.4
AdRecover	40	0.4
Qortex Publisher	40	0.4
Zest Stack Publisher	40	0.4
YieldMarTech Publisher	40	0.4
Comet Cox Media Direct	39	0.39
Pangle Publisher	39	0.39
GourmetAds Reseller	39	0.39
Ligatus Direct	39	0.39
Wortise Publisher	39	0.39
Total Media Direct	38	0.38
Azerion Publisher	38	0.38
RTK Reseller	38	0.38
AnyManager Publisher	38	0.38

239,295 Detections

of Advertising in the Top 10k Sites. Last updated 07th Mar 2025.

Blockthrough is currently the most popular technology in this category.