Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	5,845	58.45
Ads.txt	2,383	23.83
Google Direct	2,250	22.5
Sellers Json	2,201	22.01
Google Remarketing	2,022	20.22
RubiconProject Reseller	1,921	19.21
AppNexus Reseller	1,914	19.14
PubMatic Reseller	1,908	19.08
OpenX Reseller	1,876	18.76
Google Reseller	1,863	18.63
IndexExchange Reseller	1,821	18.21
RubiconProject Direct	1,814	18.14
SmartAdServer Reseller	1,807	18.07
ContextWeb Reseller	1,791	17.91
Facebook Custom Audiences	1,764	17.64
Improve Digital Reseller	1,738	17.38
PubMatic Direct	1,736	17.36
FreeWheel Reseller	1,696	16.96
IndexExchange Direct	1,696	16.96
Smaato Reseller	1,683	16.83
Amazon Direct	1,647	16.47
Lijit Reseller	1,645	16.45
AppNexus Direct	1,644	16.44
Amazon APS Direct	1,644	16.44
OpenX Direct	1,641	16.41
RhythmOne Reseller	1,640	16.4
OneTag Reseller	1,637	16.37
ShareThrough Reseller	1,633	16.33
Yahoo Reseller	1,612	16.12
LoopMe Reseller	1,599	15.99
Adform Reseller	1,593	15.93
Sovrn Reseller	1,576	15.76
Triple Lift Reseller	1,561	15.61
Sonobi Reseller	1,555	15.55
The MediaGrid Direct	1,545	15.45
AdMan Reseller	1,528	15.28
AOL Reseller	1,525	15.25
ORC International Reseller	1,525	15.25
Media.net Reseller	1,523	15.23
Triple Lift Direct	1,497	14.97
Lijit Direct	1,494	14.94
Converstand Media Reseller	1,481	14.81
The MediaGrid Reseller	1,481	14.81
AdYouLike Reseller	1,480	14.8
SpotXChange Reseller	1,479	14.79
33 Across Reseller	1,461	14.61
SmartAdServer Direct	1,452	14.52
Yieldmo Reseller	1,451	14.51
OneTag Direct	1,444	14.44
Criteo Direct	1,443	14.43
GumGum Reseller	1,438	14.38
Tremor Video Reseller	1,423	14.23
Beachfront Reseller	1,414	14.14
Google Adsense	1,412	14.12
Media.net Direct	1,370	13.7
DistrictM Reseller	1,357	13.57
Criteo Reseller	1,327	13.27
ShareThrough Direct	1,310	13.1
Teads Direct	1,297	12.97
Sovrn Direct	1,271	12.71
Amazon Reseller	1,227	12.27
Amazon APS Reseller	1,204	12.04
Telaria Reseller	1,179	11.79
Rich Audience Reseller	1,143	11.43
E-Planning Reseller	1,129	11.29
LKQD Reseller	1,129	11.29
RhythmOne Direct	1,118	11.18
Yahoo Direct	1,117	11.17
vidoomy Reseller	1,098	10.98
Google Publisher Tag	1,090	10.9
GumGum Direct	1,085	10.85
Between Digital Reseller	1,077	10.77
Converstand Media Direct	1,074	10.74
Smaato Direct	1,060	10.6
Improve Digital Direct	1,058	10.58
33 Across Direct	1,053	10.53
Synacor Reseller	1,046	10.46
App-Ads.txt	1,040	10.4
Undertone Reseller	1,034	10.34
Outbrain Reseller	1,031	10.31
SmartyAds Reseller	1,024	10.24
Admixer Reseller	1,021	10.21
Sonobi Direct	1,018	10.18
Adform Direct	1,013	10.13
ContextWeb Direct	972	9.72
AOL Direct	971	9.71
Rich Audience Direct	964	9.64
AdYouLike Direct	960	9.6
Google Floodlight Counter	941	9.41
Aniview Reseller	938	9.38
Consent Management Platform API v 2.0	928	9.28
FreeWheel Direct	928	9.28
Outbrain Direct	924	9.24
Yieldmo Direct	922	9.22
ORC International Direct	919	9.19
Mobfox Reseller	912	9.12
Connectad Reseller	899	8.99
LinkedIn Ads	864	8.64
fluct Reseller	843	8.43
Xapads Reseller	836	8.36
Criteo	833	8.33
AdMan Direct	827	8.27
Between Digital Direct	825	8.25
Brave Reseller	817	8.17
Teads Reseller	814	8.14
DistrictM Direct	809	8.09
ucfunnel Reseller	793	7.93
Vidazoo Reseller	790	7.9
SpotXChange Direct	788	7.88
Seedtag Direct	784	7.84
Nativo Reseller	778	7.78
Taboola Direct	753	7.53
Amazon Ad System	752	7.52
Smartclip Reseller	749	7.49
E-Planning Direct	724	7.24
Kargo Reseller	716	7.16
AppNexus	711	7.11
Connectad Direct	693	6.93
Yieldlab Reseller	684	6.84
The Trade Desk	680	6.8
Nativo Direct	663	6.63
GroundTruth Reseller	635	6.35
fluct Direct	628	6.28
Undertone Direct	627	6.27
Quantum Native Solutions Reseller	623	6.23
RTB House Direct	616	6.16
vidoomy Direct	615	6.15
MGID Direct	604	6.04
Next Millenium Reseller	602	6.02
RTB House Reseller	602	6.02
Comet Cox Media Reseller	590	5.9
Adtelligent Direct	590	5.9
Next Millenium Direct	589	5.89
comScore Activation	588	5.88
SpringServe Reseller	571	5.71
Twitter Ads	569	5.69
Mars Media Group Reseller	565	5.65
Triton Digital Reseller	554	5.54
Openads/OpenX	551	5.51
AmazonBot Disallow	549	5.49
Pubmatic	542	5.42
LoopMe Direct	539	5.39
FLoC	538	5.38
Rubicon Project	538	5.38
Adtelligent Reseller	537	5.37
Amazon Associates	535	5.35
TargetSpot Reseller	532	5.32
MGID Reseller	529	5.29
Amazon Transparent Ad Marketplace	527	5.27
SunMedia Direct	520	5.2
Kargo Direct	518	5.18
Consumable Reseller	512	5.12
Revcontent Reseller	497	4.97
Smartstream Reseller	497	4.97
Vidazoo Direct	485	4.85
Brightcom Direct	483	4.83
Infolinks Direct	482	4.82
Bidtellect Reseller	482	4.82
Admixer Direct	482	4.82
Revcontent Direct	474	4.74
Stroeer Direct	471	4.71
Insticator Direct	471	4.71
Connatix Direct	471	4.71
Chocolate Reseller	464	4.64
Taboola	463	4.63
ID5	463	4.63
Adobe Audience Manager	461	4.61
Synacor Direct	453	4.53
Stroeer Reseller	448	4.48
Chocolate Direct	446	4.46
Fyber Reseller	445	4.45
ucfunnel Direct	445	4.45
Tremor Video Direct	444	4.44
Smartclip Direct	443	4.43
Xapads Direct	441	4.41
Beachfront Direct	432	4.32
Mobfox Direct	432	4.32
Gamoshi Reseller	430	4.3
SpringServe Direct	427	4.27
LKQD Direct	426	4.26
Index Exchange	419	4.19
SmartyAds Direct	412	4.12
Brightcom Reseller	410	4.1
Telaria Direct	410	4.1
Aniview Direct	397	3.97
DemDex	386	3.86
Yieldlab Direct	386	3.86
Viralize Direct	385	3.85
Reddit Ads	371	3.71
Facebook Reseller	371	3.71
ad.plus Direct	353	3.53
Taboola Reseller	352	3.52
Playground XYZ Publisher	351	3.51
my6sense Reseller	342	3.42
Google Floodlight Sales	341	3.41
Outbrain	340	3.4
Viralize Reseller	335	3.35
Tappx Direct	332	3.32
Consumable Direct	330	3.3
Google Inteactive Media Ads	327	3.27
Triton Digital Direct	318	3.18
Yoc Direct	317	3.17
DynAdmic Reseller	314	3.14
Dailymotion Direct	313	3.13
Genesis Media Reseller	299	2.99
Truvid Direct	288	2.88
AdTrue Direct	286	2.86
WideOrbit Reseller	285	2.85
Next Millennium Publisher	281	2.81
adstir Reseller	277	2.77
Insticator Reseller	273	2.73
BrightRoll Reseller	272	2.72
Lockerdome Direct	271	2.71
ExactTarget	268	2.68
Mars Media Group Direct	267	2.67
Gamma SSP Reseller	266	2.66
Tappx Reseller	265	2.65
Teads	261	2.61
AerServ Reseller	260	2.6
Integral Ad Science	259	2.59
Unified ID 2.0	255	2.55
LiveIntent Direct	255	2.55
Prebid	252	2.52
pixfuture Direct	250	2.5
SunMedia Reseller	249	2.49
Facebook Direct	248	2.48
Equativ Publisher	246	2.46
TripleLift	237	2.37
IponWeb BidSwitch	233	2.33
Blockthrough	228	2.28
Sekindo Direct	228	2.28
Primis Direct	228	2.28
Yoc Reseller	224	2.24
Underdog Media Direct	220	2.2
Tapad	214	2.14
Header Tag by Index Exchange	214	2.14
TrustX Direct	213	2.13
DAConsortium Reseller	212	2.12
JW Player Tracking	204	2.04
AdRoll	203	2.03
Exponential Direct	200	2
DAConsortium Direct	198	1.98
Somoaudience Reseller	198	1.98
AvantisVideo Direct	192	1.92
YieldBot Reseller	192	1.92
Conversant	192	1.92
AndBeyond.Media Direct	186	1.86
Seedtag Reseller	183	1.83
AWIN	176	1.76
Turn	176	1.76
Sharethrough	172	1.72
Adapex Publisher	170	1.7
Imonomy Reseller	169	1.69
Native Ads Reseller	169	1.69
152 Media Direct	168	1.68
Affiliate Window	167	1.67
AerServ Direct	165	1.65
Imonomy Direct	165	1.65
Commission Junction	163	1.63
Burst Media	163	1.63
Improve Digital	162	1.62
StackAdapt	162	1.62
Snap Pixel	161	1.61
Videology Group Reseller	161	1.61
Gamoshi Direct	161	1.61
Vidoomy Publisher	161	1.61
Adform	159	1.59
Permutive	159	1.59
TargetSpot Direct	158	1.58
Sonobi	156	1.56
Limpid Publisher	153	1.53
SkimLinks	152	1.52
ContextWeb	146	1.46
Fyber Direct	146	1.46
Connatix Reseller	142	1.42
Sourcepoint	138	1.38
Yadro BannerHost	136	1.36
Inventory Partner Domain	135	1.35
LiveIntent	133	1.33
cXense	132	1.32
diDNA Publisher	131	1.31
Netpub Media Publisher	131	1.31
152 Media Reseller	130	1.3
Advibe Media Publisher	129	1.29
Audigent	127	1.27
AndBeyond.Media Publisher	127	1.27
Link Share	126	1.26
Aggregate Knowledge	126	1.26
Optimatic Reseller	123	1.23
FoxPush Publisher	123	1.23
StickyAds TV	120	1.2
Adobe Audience Manager Sync	120	1.2
saambaa Direct	119	1.19
Smart Adserver	119	1.19
Admiral VRM	118	1.18
Beeswax	117	1.17
ADFOX	116	1.16
Brave Direct	115	1.15
Gamma SSP Direct	113	1.13
AdAsia Reseller	113	1.13
Mobile Ad Trading Direct	113	1.13
Sortable Direct	112	1.12
Impact	111	1.11
Vuble Reseller	107	1.07
Yieldmo	105	1.05
Quantum Native Solutions Direct	105	1.05
Smile Wanted Publisher	104	1.04
PulsePoint Reseller	103	1.03
Cedato Reseller	102	1.02
Rich Audience	102	1.02
BidsXchange Publisher	102	1.02
Nativo	101	1.01
PlayStream Publisher	101	1.01
Connatix	99	0.99
Rocket Fuel	98	0.98
Adiiix Publisher	96	0.96
GumGum	95	0.95
AdTrue Reseller	94	0.94
DoubleVerify	93	0.93
WideOrbit Direct	93	0.93
Bauer	92	0.92
Adyoulike	91	0.91
adstir Direct	89	0.89
AdBlock Acceptable Ads	88	0.88
DeepIntent Direct	88	0.88
Lockerdome Reseller	88	0.88
GourmetAds Direct	87	0.87
Brandmetrics	87	0.87
Intimate Merger	87	0.87
C1X Reseller	86	0.86
WMG International	86	0.86
BlockAdBlock	85	0.85
Adpone Publisher	83	0.83
Omnitag	82	0.82
Adbutler	82	0.82
optAd360 Direct	82	0.82
Neustar AdAdvisor	81	0.81
Flashtalking	80	0.8
RTK Direct	80	0.8
Mediawayss Direct	79	0.79
GeoEdge	78	0.78
MemeVideo Direct	78	0.78
AppMonet Publisher	78	0.78
AMXRTB Publisher	78	0.78
AdaptMX Publisher	78	0.78
152 Media Publisher	77	0.77
DoubleClick Bid Manager	76	0.76
Experian Reseller	76	0.76
Evidon	75	0.75
ad.plus Reseller	75	0.75
Onomagic Publisher	75	0.75
SiteScout	73	0.73
IndexExchange	73	0.73
BeOp Publisher	73	0.73
Streamlyn Media Direct	72	0.72
AvantisVideo Publisher	72	0.72
GetMedia MX Publisher	72	0.72
AdRiver	71	0.71
Vuble Direct	71	0.71
Triple13 Publisher	71	0.71
Freestar Publisher	71	0.71
Audienciad Publisher	71	0.71
Streamlyn Media Reseller	70	0.7
Media.net	69	0.69
BounceX	69	0.69
Advertising.com	68	0.68
NextOVP Publisher	68	0.68
Quantcast Reseller	67	0.67
Streamlyn Media Publisher	67	0.67
Wunderkind	66	0.66
SSPHighway Reseller	66	0.66
AppLabs Publisher	66	0.66
Atlas5 Tech Publisher	64	0.64
Verve Publisher	63	0.63
Roku	62	0.62
PurpleAds Publisher	62	0.62
Genesis Media Direct	62	0.62
optAd360 Publisher	62	0.62
Motionspots Reseller	62	0.62
VDO.AI Publisher	62	0.62
BidSwitch Reseller	61	0.61
Ooyala Reseller	61	0.61
ADman Media	61	0.61
Exponential Reseller	61	0.61
PHP Ads	60	0.6
Internet Billboard Direct	60	0.6
Project Agora Publisher	60	0.6
Automatad Publisher	60	0.6
Eyeota	59	0.59
MNTN	59	0.59
Ad.Plus Publisher	59	0.59
StreamRail Reseller	59	0.59
MGID	58	0.58
Movable Ink	58	0.58
ExoClick	58	0.58
vi	58	0.58
DynAdmic Direct	58	0.58
Atlas	57	0.57
Sekindo Reseller	57	0.57
ThinkCultural Publisher	57	0.57
Primis Publisher	56	0.56
AcuityAds	54	0.54
AuxoAds Publisher	54	0.54
Ad Lightning	54	0.54
JamboJar Publisher	54	0.54
Yandex	53	0.53
Rakuten Affiliate	53	0.53
FatChilli Publisher	53	0.53
FatChilli Media Publisher	53	0.53
HeaderBiddr Publisher	53	0.53
Vertoz Direct	52	0.52
Cedato Direct	52	0.52
VidCrunch Publisher	52	0.52
Switch Reseller	51	0.51
Switch Concepts Direct	51	0.51
Primis Reseller	51	0.51
Ezoic Publisher	50	0.5
BidFuse Publisher	50	0.5
Podsights	50	0.5
PMB Monetize Publisher	50	0.5
RevContent	49	0.49
BlueKai	49	0.49
PulsePoint Direct	49	0.49
Minute Media	49	0.49
MicroAd	49	0.49
saambaa Reseller	49	0.49
Mediavine	48	0.48
adingo	48	0.48
Performance Horizon	48	0.48
OPA Marketplace Publisher	48	0.48
Zedo Direct	47	0.47
Between Digital	47	0.47
Trackonomics	47	0.47
Simpli.fi	46	0.46
Impactify Publisher	46	0.46
Whildey Publisher	46	0.46
HasOffers	44	0.44
Adswizz	44	0.44
DeepIntent Reseller	44	0.44
Interdog Media Publisher	44	0.44
AdAsia Direct	44	0.44
PubWise Publisher	44	0.44
Hashtag Labs	44	0.44
RTB House	43	0.43
Colombia Online	43	0.43
Somoaudience Direct	43	0.43
Notsy Publisher	43	0.43
Membrana Media Publisher	43	0.43
ad6 media Reseller	42	0.42
ADTECH	42	0.42
Caraytech e-planning	42	0.42
CDS Global	42	0.42
Cedato Publisher	42	0.42
Qortex Publisher	42	0.42
Undertone	41	0.41
Mobile Ad Trading Reseller	41	0.41
Motionspots Direct	41	0.41
Wortise Publisher	41	0.41
MONEYTAG Publisher	41	0.41
Dable	40	0.4
Freestar	40	0.4
Ligatus Direct	40	0.4
Publiffy Publisher	40	0.4
Bidtellect	39	0.39
Mow Player Publisher	39	0.39
AnyManager Publisher	39	0.39
FirstImpression Direct	39	0.39
AdRecover	39	0.39
Zest Stack Publisher	39	0.39
YieldMarTech Publisher	39	0.39
Loopme	38	0.38
Spotify Advertising	38	0.38
Pangle Publisher	38	0.38
Azerion Publisher	38	0.38
Ignite Mediatech Publisher	38	0.38
Media Innovation Group	37	0.37

236,269 Detections

of Advertising in the Top 10k Sites. Last updated 03rd Apr 2025.

DoubleClick.Net is currently the most popular technology in this category.