Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	509,144	50.91
Facebook Custom Audiences	162,192	16.22
Google Remarketing	136,649	13.66
Google Adsense	123,170	12.32
Ads.txt	114,479	11.45
Google Direct	107,888	10.79
Google Reseller	60,743	6.07
PubMatic Reseller	60,308	6.03
RubiconProject Reseller	60,066	6.01
AppNexus Reseller	59,887	5.99
OpenX Reseller	58,342	5.83
IndexExchange Reseller	56,447	5.64
SmartAdServer Reseller	52,331	5.23
Improve Digital Reseller	50,196	5.02
RubiconProject Direct	49,714	4.97
ContextWeb Reseller	48,787	4.88
Sellers Json	48,086	4.81
PubMatic Direct	47,241	4.72
OneTag Reseller	45,457	4.55
FreeWheel Reseller	45,356	4.54
Lijit Direct	45,340	4.53
IndexExchange Direct	45,302	4.53
AppNexus Direct	45,048	4.5
Adform Reseller	44,967	4.5
Amazon Direct	44,680	4.47
Amazon APS Direct	44,534	4.45
ShareThrough Reseller	43,842	4.38
Smaato Reseller	43,377	4.34
Lijit Reseller	42,680	4.27
RhythmOne Reseller	42,629	4.26
OpenX Direct	42,490	4.25
33 Across Reseller	42,088	4.21
The MediaGrid Direct	41,869	4.19
Sonobi Reseller	41,473	4.15
LoopMe Reseller	41,403	4.14
SmartAdServer Direct	41,327	4.13
Yahoo Reseller	41,099	4.11
GumGum Reseller	40,740	4.07
OneTag Direct	40,117	4.01
Sovrn Reseller	40,040	4
Criteo Direct	39,896	3.99
AOL Reseller	39,472	3.95
Media.net Direct	39,385	3.94
ORC International Reseller	39,230	3.92
ShareThrough Direct	39,230	3.92
Triple Lift Direct	39,186	3.92
Triple Lift Reseller	39,168	3.92
Sovrn Direct	38,761	3.88
The MediaGrid Reseller	38,306	3.83
Yieldmo Reseller	38,190	3.82
SpotXChange Reseller	38,129	3.81
AdMan Reseller	37,574	3.76
AdYouLike Reseller	37,138	3.71
Beachfront Reseller	36,607	3.66
Converstand Media Reseller	36,137	3.61
Media.net Reseller	35,880	3.59
Tremor Video Reseller	35,592	3.56
DistrictM Reseller	35,087	3.51
Improve Digital Direct	33,448	3.34
RhythmOne Direct	32,683	3.27
Converstand Media Direct	31,787	3.18
Teads Direct	31,410	3.14
Criteo Reseller	31,297	3.13
Consent Management Platform API v 2.0	30,236	3.02
Yahoo Direct	29,709	2.97
LinkedIn Ads	29,533	2.95
GumGum Direct	29,234	2.92
AOL Direct	29,174	2.92
33 Across Direct	29,027	2.9
Sonobi Direct	28,912	2.89
Amazon Reseller	28,255	2.83
Google Publisher Tag	28,238	2.82
Criteo	27,839	2.78
Amazon APS Reseller	27,806	2.78
LKQD Reseller	27,625	2.76
E-Planning Reseller	26,891	2.69
Yieldmo Direct	26,847	2.68
Google Floodlight Counter	26,799	2.68
Telaria Reseller	26,482	2.65
Smaato Direct	25,890	2.59
Rich Audience Reseller	25,655	2.57
Between Digital Reseller	25,542	2.55
Synacor Reseller	25,458	2.55
ContextWeb Direct	25,268	2.53
Adform Direct	25,223	2.52
vidoomy Reseller	24,828	2.48
SmartyAds Reseller	24,422	2.44
AdBlock Acceptable Ads	24,378	2.44
AdYouLike Direct	24,051	2.41
AppNexus	23,975	2.4
Undertone Reseller	23,164	2.32
Admixer Reseller	22,453	2.25
Rich Audience Direct	22,050	2.2
Outbrain Reseller	22,049	2.2
The Trade Desk	21,855	2.19
Aniview Reseller	21,608	2.16
ORC International Direct	21,439	2.14
Mobfox Reseller	20,384	2.04
Nativo Direct	20,327	2.03
FreeWheel Direct	20,093	2.01
AdMan Direct	19,932	1.99
Connectad Reseller	19,673	1.97
Outbrain Direct	19,512	1.95
fluct Reseller	19,326	1.93
Amazon Ad System	19,308	1.93
Seedtag Direct	19,183	1.92
DistrictM Direct	18,874	1.89
Rubicon Project	17,885	1.79
Pubmatic	17,871	1.79
FLoC	17,806	1.78
Between Digital Direct	17,789	1.78
Undertone Direct	17,588	1.76
Teads Reseller	17,371	1.74
Nativo Reseller	17,002	1.7
Amazon Associates	16,788	1.68
AmazonBot Disallow	16,692	1.67
Twitter Ads	16,467	1.65
E-Planning Direct	16,410	1.64
SpotXChange Direct	16,319	1.63
Xapads Reseller	16,001	1.6
ucfunnel Reseller	15,975	1.6
Openads/OpenX	15,826	1.58
Taboola Direct	15,794	1.58
Connectad Direct	15,508	1.55
Brave Reseller	15,296	1.53
Vidazoo Reseller	14,953	1.5
MGID Direct	14,932	1.49
ID5	14,773	1.48
Yieldlab Reseller	14,607	1.46
vidoomy Direct	14,521	1.45
Index Exchange	14,427	1.44
Quantum Native Solutions Reseller	14,118	1.41
Kargo Reseller	13,926	1.39
Kargo Direct	13,875	1.39
Smartclip Reseller	13,639	1.36
Adtelligent Direct	13,602	1.36
Comet Cox Media Reseller	13,156	1.32
App-Ads.txt	12,980	1.3
GroundTruth Reseller	12,611	1.26
comScore Activation	12,481	1.25
RTB House Direct	12,458	1.25
Yadro BannerHost	12,306	1.23
RTB House Reseller	12,177	1.22
Next Millenium Direct	12,111	1.21
fluct Direct	12,012	1.2
Taboola	12,005	1.2
Tremor Video Direct	11,502	1.15
Infolinks Direct	11,491	1.15
Fyber Reseller	11,292	1.13
Google Floodlight Sales	11,149	1.11
Bidtellect Reseller	11,145	1.11
Next Millenium Reseller	11,106	1.11
Triton Digital Reseller	11,077	1.11
IponWeb BidSwitch	11,069	1.11
Amazon Transparent Ad Marketplace	10,963	1.1
TripleLift	10,895	1.09
Vidazoo Direct	10,791	1.08
Telaria Direct	10,728	1.07
SpringServe Reseller	10,726	1.07
MGID Reseller	10,613	1.06
Stroeer Direct	10,584	1.06
LoopMe Direct	10,384	1.04
Improve Digital	10,121	1.01
Revcontent Direct	10,044	1
SunMedia Direct	9,998	1
Brightcom Direct	9,816	0.98
Beachfront Direct	9,771	0.98
Consumable Reseller	9,504	0.95
Blockthrough	9,495	0.95
DemDex	9,465	0.95
TrustX Direct	9,396	0.94
Adtelligent Reseller	9,351	0.94
Admixer Direct	9,267	0.93
Teads	9,242	0.92
Mars Media Group Reseller	9,228	0.92
Chocolate Reseller	9,117	0.91
Revcontent Reseller	9,080	0.91
Yieldlab Direct	8,918	0.89
Sharethrough	8,903	0.89
Smartstream Reseller	8,847	0.88
Burst Media	8,826	0.88
Outbrain	8,771	0.88
Stroeer Reseller	8,740	0.87
TargetSpot Reseller	8,729	0.87
Mobfox Direct	8,690	0.87
Viralize Reseller	8,613	0.86
SmartyAds Direct	8,608	0.86
Synacor Direct	8,591	0.86
Smartclip Direct	8,462	0.85
LKQD Direct	8,274	0.83
Google Inteactive Media Ads	8,232	0.82
ad.plus Direct	8,232	0.82
Viralize Direct	8,197	0.82
ucfunnel Direct	8,030	0.8
Unified ID 2.0	7,985	0.8
AdRoll	7,965	0.8
Insticator Direct	7,950	0.8
Connatix Direct	7,641	0.76
Reddit Ads	7,570	0.76
Tapad	7,568	0.76
Prebid	7,522	0.75
LiveIntent	7,489	0.75
Snap Pixel	7,443	0.74
Gamoshi Reseller	7,356	0.74
Chocolate Direct	7,338	0.73
Mediavine	7,278	0.73
SpringServe Direct	7,207	0.72
Adobe Audience Manager	7,173	0.72
Triton Digital Direct	7,168	0.72
Xapads Direct	7,118	0.71
Yieldmo	7,008	0.7
AWIN	6,840	0.68
Aggregate Knowledge	6,645	0.66
Yoc Direct	6,638	0.66
Brightcom Reseller	6,609	0.66
my6sense Reseller	6,552	0.66
Aniview Direct	6,334	0.63
Lockerdome Direct	6,212	0.62
Consumable Direct	6,007	0.6
Turn	5,797	0.58
ADFOX	5,758	0.58
StickyAds TV	5,694	0.57
Genesis Media Reseller	5,693	0.57
StackAdapt	5,552	0.56
Taboola Reseller	5,525	0.55
AdTrue Direct	5,448	0.54
Media.net	5,416	0.54
ExactTarget	5,354	0.54
ContextWeb	5,327	0.53
AerServ Reseller	5,310	0.53
Header Tag by Index Exchange	5,298	0.53
Tappx Direct	5,269	0.53
Adform	5,247	0.52
Facebook Reseller	5,196	0.52
Conversant	5,190	0.52
Dailymotion Direct	5,188	0.52
Adyoulike	5,006	0.5
GumGum	4,996	0.5
DynAdmic Reseller	4,983	0.5
Integral Ad Science	4,960	0.5
Affiliate Window	4,860	0.49
Yoc Reseller	4,793	0.48
Nativo	4,781	0.48
Simpli.fi	4,750	0.48
Google Matched Content	4,738	0.47
adstir Reseller	4,700	0.47
Insticator Reseller	4,661	0.47
Truvid Direct	4,645	0.46
SunMedia Reseller	4,625	0.46
BrightRoll Reseller	4,610	0.46
Sonobi	4,603	0.46
WideOrbit Reseller	4,602	0.46
Omnitag	4,567	0.46
Sekindo Direct	4,536	0.45
Primis Direct	4,528	0.45
pixfuture Direct	4,469	0.45
Tappx Reseller	4,438	0.44
Yandex	4,332	0.43
YieldBot Reseller	4,150	0.42
Neustar AdAdvisor	4,109	0.41
AerServ Direct	4,024	0.4
RevContent	4,011	0.4
JW Player Tracking	4,008	0.4
Mars Media Group Direct	3,913	0.39
Gamma SSP Reseller	3,695	0.37
Underdog Media Direct	3,689	0.37
DAConsortium Reseller	3,674	0.37
Seedtag Reseller	3,660	0.37
AvantisVideo Direct	3,643	0.36
Audigent	3,584	0.36
Commission Junction	3,569	0.36
Adobe Audience Manager Sync	3,543	0.35
Raptive	3,457	0.35
Videology Group Reseller	3,360	0.34
152 Media Direct	3,271	0.33
DAConsortium Direct	3,222	0.32
Exponential Direct	3,175	0.32
Imonomy Reseller	3,164	0.32
DoubleClick Bid Manager	3,156	0.32
SiteScout	3,151	0.32
CafeMedia	3,149	0.31
Colombia Online	3,050	0.3
Smart Adserver	2,920	0.29
MGID	2,898	0.29
saambaa Direct	2,878	0.29
IndexExchange	2,875	0.29
Connatix Reseller	2,844	0.28
adingo	2,770	0.28
Brandmetrics	2,731	0.27
SkimLinks	2,722	0.27
Ezoic Publisher	2,695	0.27
MediaWallah	2,685	0.27
Imonomy Direct	2,644	0.26
Beeswax	2,640	0.26
BlueKai	2,637	0.26
Somoaudience Reseller	2,636	0.26
LiveIntent Direct	2,588	0.26
Impact	2,580	0.26
Native Ads Reseller	2,579	0.26
DoubleVerify	2,551	0.26
TargetSpot Direct	2,551	0.26
Facebook Direct	2,520	0.25
Clever Advertising	2,514	0.25
Inventory Partner Domain	2,472	0.25
Ezoic	2,373	0.24
Adbutler	2,372	0.24
Rich Audience	2,355	0.24
Rocket Fuel	2,339	0.23
ClickCease	2,278	0.23
Quantum Native Solutions Direct	2,268	0.23
Next Millennium Publisher	2,241	0.22
Trellian	2,186	0.22
Ezoic Direct	2,184	0.22
Undertone	2,165	0.22
Sortable Direct	2,162	0.22
Gamoshi Direct	2,152	0.22
Dable	2,143	0.21
GoAffPro	2,065	0.21
Playground XYZ Publisher	2,062	0.21
Genesis Media Direct	2,053	0.21
Vidoomy Publisher	2,039	0.2
Sourcepoint	2,014	0.2
ShareASale	1,976	0.2
Kargo	1,960	0.2
Link Share	1,948	0.19
WideOrbit Direct	1,932	0.19
Netpub Media Publisher	1,929	0.19
Intimate Merger	1,919	0.19
PulsePoint Reseller	1,906	0.19
optAd360 Direct	1,900	0.19
152 Media Reseller	1,873	0.19
ExoClick	1,826	0.18
Gamma SSP Direct	1,822	0.18
Optimatic Reseller	1,820	0.18
Infolinks	1,818	0.18
Adapex Publisher	1,798	0.18
Eyeota	1,794	0.18
Sape	1,785	0.18
PHP Ads	1,748	0.17
Total Media Direct	1,746	0.17
Cedato Reseller	1,706	0.17
Advertising Technologies	1,675	0.17
Admiral VRM	1,674	0.17
AdTrue Reseller	1,641	0.16
Permutive	1,637	0.16
Mobile Ad Trading Direct	1,588	0.16
AndBeyond.Media Direct	1,583	0.16
Fyber Direct	1,577	0.16
MNTN	1,571	0.16
Loopme	1,563	0.16
Flashtalking	1,559	0.16
Ad.Plus Publisher	1,553	0.16
Roku	1,550	0.16
Experian Reseller	1,545	0.15
Centro	1,503	0.15
Brave Direct	1,496	0.15
Vuble Reseller	1,427	0.14
cXense	1,423	0.14
AdAsia Reseller	1,419	0.14
Wunderkind	1,396	0.14
AcuityAds	1,393	0.14
ad.plus Reseller	1,380	0.14
Evidon	1,373	0.14
C1X Reseller	1,373	0.14
Ad Lightning	1,367	0.14
RTB House	1,352	0.14
Comet Cox Media Direct	1,350	0.14
EMX	1,349	0.13
Bauer	1,347	0.13
GeoEdge	1,341	0.13
DTScout	1,332	0.13
Atlas	1,322	0.13
A8.net	1,311	0.13
adstir Direct	1,307	0.13
vi	1,303	0.13
GourmetAds Direct	1,290	0.13
Rewardful	1,285	0.13
BounceX	1,285	0.13
OnAudience	1,271	0.13
BlockAdBlock	1,265	0.13
Nativery	1,256	0.13
Chaturbate	1,235	0.12
Yektanet	1,228	0.12
Rakuten Affiliate	1,223	0.12
MemeVideo Direct	1,221	0.12
IntentIQ	1,212	0.12
DeepIntent Direct	1,191	0.12
Lockerdome Reseller	1,188	0.12
DeepIntent Reseller	1,186	0.12
WMG International	1,186	0.12
Adition	1,175	0.12
optAd360 Publisher	1,168	0.12
TVBET	1,163	0.12
Caraytech e-planning	1,161	0.12
Mediawayss Direct	1,151	0.12
AdRiver	1,147	0.11
Minute Media	1,145	0.11
Advertising.com	1,144	0.11
PulsePoint Direct	1,141	0.11
Yahoo Ad Sync	1,133	0.11
ad6 media Reseller	1,103	0.11
Adswizz	1,098	0.11
Zedo Direct	1,096	0.11
diDNA Publisher	1,094	0.11
FatChilli Publisher	1,089	0.11
FatChilli Media Publisher	1,089	0.11
ADman Media	1,084	0.11
Bidtellect	1,083	0.11
Quantcast Reseller	1,074	0.11
PurpleAds Publisher	1,052	0.11
SSPHighway Reseller	1,052	0.11
Connatix	1,037	0.1
Clickio Direct	1,024	0.1
Triple Whale	1,017	0.1
Infolinks Reseller	1,007	0.1
Vuble Direct	1,002	0.1
Moshimo	998	0.1
Spotify Advertising	993	0.1
Internet Billboard Direct	984	0.1
AdKernel	982	0.1
Interdog Media Publisher	975	0.1
HasOffers	968	0.1
RTK Direct	957	0.1
Ooyala Reseller	947	0.09
A-ADS	945	0.09
Limpid Publisher	930	0.09
The Moneytizer	929	0.09
Freestar	922	0.09
Between Digital	918	0.09
DistroScale Direct	916	0.09
BidSwitch Reseller	914	0.09
MicroAd	913	0.09
Rakuten Advertising	894	0.09
GourmetAds Reseller	891	0.09
Sekindo Reseller	889	0.09
Streamlyn Media Reseller	885	0.09
FoxPush Publisher	872	0.09
JuicyAds	867	0.09
Refersion	848	0.08
Ligatus Direct	847	0.08
StreamRail Reseller	844	0.08
Post Affiliate Pro	832	0.08
ADTECH	829	0.08
Equativ Publisher	829	0.08
Switch Reseller	820	0.08
Sojern	820	0.08
Media Innovation Group	806	0.08
Adiiix Publisher	805	0.08
eXelate	795	0.08
Adelphic	791	0.08
152 Media Publisher	788	0.08
Amobee	786	0.08
Admixer	786	0.08
Value Commerce	781	0.08
DynAdmic Direct	780	0.08
Amazon Publisher Services	779	0.08
ReachLocal	774	0.08
Movable Ink	773	0.08
Inmobi	767	0.08
Cedato Direct	759	0.08
Primis Reseller	759	0.08
Sunmedia	755	0.08
Somoaudience Direct	753	0.08
Webgains	747	0.07
MainAd	742	0.07
BuySell Ads	740	0.07
Streamlyn Media Direct	732	0.07
Adnami	730	0.07
Triple13 Publisher	730	0.07
Freestar Publisher	730	0.07
Perfect Audience	721	0.07
So-net Media	718	0.07
seedtag	718	0.07

6,644,538 Detections

of Advertising in the Top 1 Million Sites. Last updated 13th Feb 2025.

DoubleClick.Net is currently the most popular technology in this category.