Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	506,011	50.6
Facebook Custom Audiences	157,181	15.72
Google Remarketing	133,014	13.3
Google Adsense	118,920	11.89
Ads.txt	114,365	11.44
Google Direct	107,919	10.79
Google Reseller	60,127	6.01
PubMatic Reseller	59,975	6
RubiconProject Reseller	59,723	5.97
AppNexus Reseller	59,547	5.95
OpenX Reseller	57,918	5.79
IndexExchange Reseller	55,994	5.6
SmartAdServer Reseller	52,266	5.23
Improve Digital Reseller	49,906	4.99
RubiconProject Direct	49,369	4.94
Sellers Json	49,066	4.91
ContextWeb Reseller	48,150	4.81
PubMatic Direct	46,889	4.69
OneTag Reseller	45,468	4.55
FreeWheel Reseller	45,426	4.54
Adform Reseller	45,212	4.52
Lijit Direct	45,034	4.5
IndexExchange Direct	44,851	4.49
AppNexus Direct	44,624	4.46
Amazon Direct	44,247	4.42
Amazon APS Direct	44,140	4.41
Smaato Reseller	42,860	4.29
ShareThrough Reseller	42,825	4.28
Lijit Reseller	42,787	4.28
RhythmOne Reseller	42,490	4.25
OpenX Direct	41,964	4.2
33 Across Reseller	41,869	4.19
The MediaGrid Direct	41,693	4.17
Sonobi Reseller	41,551	4.16
LoopMe Reseller	41,457	4.15
SmartAdServer Direct	41,035	4.1
Yahoo Reseller	40,970	4.1
OneTag Direct	40,173	4.02
GumGum Reseller	39,999	4
Sovrn Reseller	39,962	4
Criteo Direct	39,528	3.95
AOL Reseller	39,512	3.95
ORC International Reseller	39,145	3.91
ShareThrough Direct	38,995	3.9
Media.net Direct	38,983	3.9
Triple Lift Direct	38,639	3.86
The MediaGrid Reseller	38,427	3.84
Triple Lift Reseller	38,332	3.83
Sovrn Direct	38,255	3.83
SpotXChange Reseller	37,946	3.79
AdMan Reseller	37,628	3.76
AdYouLike Reseller	37,221	3.72
Yieldmo Reseller	37,013	3.7
Beachfront Reseller	36,613	3.66
Converstand Media Reseller	36,010	3.6
Media.net Reseller	36,010	3.6
Tremor Video Reseller	35,614	3.56
DistrictM Reseller	35,012	3.5
Improve Digital Direct	33,104	3.31
RhythmOne Direct	31,983	3.2
Criteo Reseller	31,430	3.14
Teads Direct	31,377	3.14
Converstand Media Direct	31,222	3.12
33 Across Direct	29,337	2.93
Yahoo Direct	29,041	2.9
LinkedIn Ads	28,966	2.9
Sonobi Direct	28,739	2.87
GumGum Direct	28,716	2.87
Amazon Reseller	28,394	2.84
AOL Direct	28,299	2.83
Google Publisher Tag	28,148	2.81
Amazon APS Reseller	27,931	2.79
LKQD Reseller	27,305	2.73
Consent Management Platform API v 2.0	27,215	2.72
E-Planning Reseller	26,935	2.69
Google Floodlight Counter	26,642	2.66
Telaria Reseller	26,566	2.66
Yieldmo Direct	26,261	2.63
Criteo	26,159	2.62
Rich Audience Reseller	26,019	2.6
Smaato Direct	25,815	2.58
Between Digital Reseller	25,582	2.56
Synacor Reseller	25,216	2.52
Adform Direct	25,169	2.52
vidoomy Reseller	24,927	2.49
ContextWeb Direct	24,666	2.47
SmartyAds Reseller	24,441	2.44
AdYouLike Direct	24,365	2.44
AdBlock Acceptable Ads	23,686	2.37
Undertone Reseller	23,352	2.34
Admixer Reseller	22,276	2.23
AppNexus	22,268	2.23
Outbrain Reseller	22,178	2.22
Aniview Reseller	21,705	2.17
Rich Audience Direct	21,579	2.16
ORC International Direct	21,125	2.11
The Trade Desk	20,742	2.07
Connectad Reseller	20,471	2.05
Mobfox Reseller	20,445	2.04
Nativo Direct	19,953	2
FreeWheel Direct	19,928	1.99
AdMan Direct	19,906	1.99
Outbrain Direct	19,432	1.94
Seedtag Direct	19,351	1.94
fluct Reseller	19,345	1.93
DistrictM Direct	18,593	1.86
Amazon Ad System	18,498	1.85
FLoC	17,930	1.79
Between Digital Direct	17,828	1.78
Nativo Reseller	17,250	1.72
Undertone Direct	17,200	1.72
Teads Reseller	17,193	1.72
Pubmatic	16,460	1.65
AmazonBot Disallow	16,443	1.64
E-Planning Direct	16,401	1.64
Rubicon Project	16,358	1.64
Amazon Associates	16,116	1.61
Xapads Reseller	16,096	1.61
SpotXChange Direct	16,082	1.61
ucfunnel Reseller	15,966	1.6
Taboola Direct	15,835	1.58
Brave Reseller	15,833	1.58
Twitter Ads	15,685	1.57
Connectad Direct	15,292	1.53
MGID Direct	15,088	1.51
Openads/OpenX	15,035	1.5
Vidazoo Reseller	14,909	1.49
Yieldlab Reseller	14,778	1.48
Kargo Reseller	14,240	1.42
Quantum Native Solutions Reseller	14,036	1.4
ID5	13,793	1.38
Kargo Direct	13,737	1.37
Smartclip Reseller	13,629	1.36
Adtelligent Direct	13,543	1.35
vidoomy Direct	13,410	1.34
App-Ads.txt	13,208	1.32
Index Exchange	13,084	1.31
Comet Cox Media Reseller	13,034	1.3
RTB House Reseller	12,553	1.26
GroundTruth Reseller	12,546	1.25
RTB House Direct	12,418	1.24
Next Millenium Direct	12,276	1.23
Yadro BannerHost	12,272	1.23
fluct Direct	12,034	1.2
comScore Activation	11,943	1.19
Taboola	11,611	1.16
Infolinks Direct	11,337	1.13
Tremor Video Direct	11,138	1.11
Next Millenium Reseller	11,128	1.11
Fyber Reseller	11,113	1.11
Google Floodlight Sales	11,074	1.11
Triton Digital Reseller	11,034	1.1
Bidtellect Reseller	10,917	1.09
Vidazoo Direct	10,804	1.08
SpringServe Reseller	10,693	1.07
MGID Reseller	10,642	1.06
Stroeer Direct	10,524	1.05
Amazon Transparent Ad Marketplace	10,437	1.04
Telaria Direct	10,396	1.04
IponWeb BidSwitch	10,205	1.02
LoopMe Direct	10,203	1.02
Revcontent Direct	10,075	1.01
SunMedia Direct	10,064	1.01
TripleLift	9,927	0.99
Brightcom Direct	9,753	0.98
Beachfront Direct	9,651	0.97
Consumable Reseller	9,508	0.95
Mars Media Group Reseller	9,353	0.94
Adtelligent Reseller	9,353	0.94
Admixer Direct	9,292	0.93
Smartstream Reseller	9,094	0.91
Revcontent Reseller	9,091	0.91
TrustX Direct	9,089	0.91
Chocolate Reseller	9,073	0.91
Improve Digital	8,947	0.89
Viralize Reseller	8,840	0.88
Yieldlab Direct	8,793	0.88
TargetSpot Reseller	8,760	0.88
DemDex	8,742	0.87
SmartyAds Direct	8,635	0.86
Stroeer Reseller	8,628	0.86
Mobfox Direct	8,522	0.85
Insticator Direct	8,504	0.85
Blockthrough	8,475	0.85
Teads	8,444	0.84
Smartclip Direct	8,420	0.84
Synacor Direct	8,418	0.84
Sharethrough	8,415	0.84
ad.plus Direct	8,301	0.83
LKQD Direct	8,257	0.83
Burst Media	8,109	0.81
Outbrain	8,066	0.81
Viralize Direct	8,024	0.8
ucfunnel Direct	7,986	0.8
AdRoll	7,945	0.79
Google Inteactive Media Ads	7,824	0.78
Reddit Ads	7,711	0.77
Connatix Direct	7,636	0.76
Unified ID 2.0	7,563	0.76
Chocolate Direct	7,547	0.75
Gamoshi Reseller	7,544	0.75
Xapads Direct	7,253	0.73
SpringServe Direct	7,147	0.71
Tapad	7,067	0.71
Triton Digital Direct	7,047	0.7
Adobe Audience Manager	6,997	0.7
Snap Pixel	6,984	0.7
Prebid	6,955	0.7
LiveIntent	6,924	0.69
AWIN	6,667	0.67
Mediavine	6,658	0.67
Yoc Direct	6,609	0.66
Brightcom Reseller	6,596	0.66
my6sense Reseller	6,579	0.66
Aniview Direct	6,415	0.64
Yieldmo	6,369	0.64
Turn	6,085	0.61
Aggregate Knowledge	6,038	0.6
Lockerdome Direct	6,011	0.6
Consumable Direct	5,879	0.59
ADFOX	5,732	0.57
Genesis Media Reseller	5,643	0.56
Taboola Reseller	5,503	0.55
StackAdapt	5,365	0.54
AdTrue Direct	5,346	0.53
ExactTarget	5,335	0.53
Tappx Direct	5,324	0.53
AerServ Reseller	5,196	0.52
Dailymotion Direct	5,159	0.52
StickyAds TV	5,107	0.51
Facebook Reseller	5,099	0.51
Insticator Reseller	5,054	0.51
Header Tag by Index Exchange	5,050	0.5
DynAdmic Reseller	5,012	0.5
Adform	4,948	0.49
Integral Ad Science	4,894	0.49
Media.net	4,868	0.49
Yoc Reseller	4,834	0.48
Affiliate Window	4,830	0.48
Conversant	4,827	0.48
ContextWeb	4,813	0.48
Google Matched Content	4,730	0.47
adstir Reseller	4,677	0.47
SunMedia Reseller	4,638	0.46
Simpli.fi	4,614	0.46
Truvid Direct	4,612	0.46
GumGum	4,557	0.46
WideOrbit Reseller	4,534	0.45
Tappx Reseller	4,521	0.45
pixfuture Direct	4,518	0.45
BrightRoll Reseller	4,518	0.45
Sekindo Direct	4,489	0.45
Primis Direct	4,482	0.45
Sonobi	4,462	0.45
Adyoulike	4,390	0.44
Nativo	4,336	0.43
Yandex	4,285	0.43
YieldBot Reseller	4,131	0.41
Omnitag	3,970	0.4
Mars Media Group Direct	3,948	0.39
AerServ Direct	3,909	0.39
JW Player Tracking	3,843	0.38
Neustar AdAdvisor	3,831	0.38
Seedtag Reseller	3,758	0.38
Gamma SSP Reseller	3,686	0.37
RevContent	3,663	0.37
Underdog Media Direct	3,645	0.36
AvantisVideo Direct	3,630	0.36
Commission Junction	3,551	0.36
DAConsortium Reseller	3,539	0.35
Raptive	3,400	0.34
Audigent	3,374	0.34
Adobe Audience Manager Sync	3,345	0.33
DAConsortium Direct	3,308	0.33
Videology Group Reseller	3,260	0.33
152 Media Direct	3,243	0.32
Exponential Direct	3,164	0.32
Imonomy Reseller	3,106	0.31
CafeMedia	3,093	0.31
DoubleClick Bid Manager	3,066	0.31
Connatix Reseller	2,966	0.3
SiteScout	2,925	0.29
MGID	2,903	0.29
Ezoic Publisher	2,799	0.28
saambaa Direct	2,776	0.28
IndexExchange	2,732	0.27
Smart Adserver	2,727	0.27
SkimLinks	2,684	0.27
Imonomy Direct	2,635	0.26
Beeswax	2,630	0.26
Clever Advertising	2,617	0.26
Somoaudience Reseller	2,612	0.26
Colombia Online	2,596	0.26
Impact	2,594	0.26
LiveIntent Direct	2,590	0.26
Native Ads Reseller	2,540	0.25
Facebook Direct	2,535	0.25
TargetSpot Direct	2,518	0.25
adingo	2,514	0.25
DoubleVerify	2,485	0.25
Brandmetrics	2,480	0.25
Adbutler	2,441	0.24
Inventory Partner Domain	2,439	0.24
MediaWallah	2,362	0.24
Ezoic	2,356	0.24
Gamoshi Direct	2,339	0.23
Next Millennium Publisher	2,284	0.23
Rocket Fuel	2,258	0.23
ADman Media	2,254	0.23
Quantum Native Solutions Direct	2,244	0.22
Ezoic Direct	2,214	0.22
ClickCease	2,194	0.22
Sortable Direct	2,170	0.22
Rich Audience	2,170	0.22
Trellian	2,151	0.22
Playground XYZ Publisher	2,061	0.21
Undertone	2,045	0.2
GoAffPro	2,042	0.2
Genesis Media Direct	2,037	0.2
Vidoomy Publisher	2,032	0.2
152 Media Reseller	1,980	0.2
ShareASale	1,965	0.2
Netpub Media Publisher	1,956	0.2
Intimate Merger	1,922	0.19
Link Share	1,914	0.19
WideOrbit Direct	1,913	0.19
Sourcepoint	1,902	0.19
optAd360 Direct	1,882	0.19
Adapex Publisher	1,871	0.19
PulsePoint Reseller	1,868	0.19
Infolinks	1,822	0.18
Optimatic Reseller	1,819	0.18
Kargo	1,794	0.18
Gamma SSP Direct	1,784	0.18
Total Media Direct	1,762	0.18
Sape	1,735	0.17
Dable	1,730	0.17
AndBeyond.Media Direct	1,726	0.17
Admiral VRM	1,712	0.17
Cedato Reseller	1,709	0.17
PHP Ads	1,686	0.17
Eyeota	1,675	0.17
Loopme	1,646	0.16
Permutive	1,633	0.16
ExoClick	1,622	0.16
MNTN	1,620	0.16
Mobile Ad Trading Direct	1,598	0.16
Brave Direct	1,598	0.16
Ad.Plus Publisher	1,593	0.16
Fyber Direct	1,588	0.16
AdTrue Reseller	1,543	0.15
Roku	1,503	0.15
Flashtalking	1,499	0.15
Experian Reseller	1,497	0.15
Advertising Technologies	1,473	0.15
Centro	1,439	0.14
Vuble Reseller	1,419	0.14
Seznam	1,384	0.14
cXense	1,382	0.14
C1X Reseller	1,364	0.14
Wunderkind	1,342	0.13
AdAsia Reseller	1,338	0.13
Comet Cox Media Direct	1,329	0.13
Rewardful	1,318	0.13
Evidon	1,318	0.13
Ad Lightning	1,311	0.13
ad.plus Reseller	1,309	0.13
GourmetAds Direct	1,302	0.13
Atlas	1,293	0.13
Bauer	1,283	0.13
adstir Direct	1,278	0.13
EMX	1,270	0.13
RTB House	1,239	0.12
vi	1,238	0.12
BlockAdBlock	1,234	0.12
BounceX	1,232	0.12
Nativery	1,231	0.12
A8.net	1,229	0.12
AcuityAds	1,222	0.12
Adition	1,213	0.12
MemeVideo Direct	1,211	0.12
DeepIntent Direct	1,206	0.12
WMG International	1,199	0.12
DeepIntent Reseller	1,188	0.12
DTScout	1,186	0.12
GeoEdge	1,183	0.12
Yektanet	1,180	0.12
optAd360 Publisher	1,179	0.12
Lockerdome Reseller	1,174	0.12
IntentIQ	1,172	0.12
Rakuten Affiliate	1,170	0.12
PulsePoint Direct	1,141	0.11
Mediawayss Direct	1,139	0.11
FatChilli Publisher	1,139	0.11
FatChilli Media Publisher	1,139	0.11
Yahoo Ad Sync	1,138	0.11
TVBET	1,135	0.11
AdRiver	1,133	0.11
OnAudience	1,122	0.11
diDNA Publisher	1,105	0.11
ad6 media Reseller	1,100	0.11
Minute Media	1,100	0.11
AdKernel	1,089	0.11
Zedo Direct	1,086	0.11
Caraytech e-planning	1,083	0.11
Bidtellect	1,081	0.11
Chaturbate	1,078	0.11
BlueKai	1,071	0.11
Advertising.com	1,043	0.1
PurpleAds Publisher	1,040	0.1
Connatix	1,027	0.1
Clickio Direct	1,021	0.1
Adswizz	1,010	0.1
Infolinks Reseller	1,010	0.1
Spotify Advertising	1,007	0.1
Quantcast Reseller	1,005	0.1
Vuble Direct	998	0.1
Moshimo	988	0.1
SSPHighway Reseller	984	0.1
Internet Billboard Direct	983	0.1
Interdog Media Publisher	978	0.1
Triple Whale	951	0.1
HasOffers	950	0.1
A-ADS	930	0.09
Limpid Publisher	927	0.09
RTK Direct	925	0.09
Ooyala Reseller	924	0.09
DistroScale Direct	919	0.09
Freestar	919	0.09
BidSwitch Reseller	909	0.09
GourmetAds Reseller	895	0.09
The Moneytizer	893	0.09
Sekindo Reseller	887	0.09
Rakuten Advertising	886	0.09
JuicyAds	886	0.09
Between Digital	883	0.09
Streamlyn Media Reseller	870	0.09
FoxPush Publisher	861	0.09
MicroAd	859	0.09
Refersion	843	0.08
Equativ Publisher	840	0.08
StreamRail Reseller	839	0.08
Switch Reseller	814	0.08
Adiiix Publisher	808	0.08
152 Media Publisher	785	0.08
Media Innovation Group	780	0.08
ReachLocal	778	0.08
BidFuse Publisher	777	0.08
Movable Ink	772	0.08
AppLovin	768	0.08
Adelphic	767	0.08
DynAdmic Direct	764	0.08
Post Affiliate Pro	761	0.08
Primis Reseller	761	0.08
Sojern	758	0.08
Cedato Direct	754	0.08
ADTECH	751	0.08
Somoaudience Direct	751	0.08
Admixer	741	0.07
Ligatus Direct	737	0.07
Triple13 Publisher	732	0.07
Freestar Publisher	732	0.07
Streamlyn Media Direct	730	0.07
Value Commerce	729	0.07
Dstillery	728	0.07
Dailymotion Reseller	728	0.07
Amazon Publisher Services	725	0.07
Motionspots Reseller	723	0.07
AMob	723	0.07
Adnami	720	0.07
Perfect Audience	718	0.07
Webgains	717	0.07
AuxoAds Publisher	710	0.07
BuySell Ads	709	0.07

6,561,275 Detections

of Advertising in the Top 1 Million Sites. Last updated 07th Mar 2025.

DoubleClick.Net is currently the most popular technology in this category.