Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	494,697	49.47
Facebook Custom Audiences	153,092	15.31
Google Remarketing	130,418	13.04
Google Adsense	114,309	11.43
Ads.txt	112,308	11.23
Google Direct	105,927	10.59
PubMatic Reseller	58,917	5.89
RubiconProject Reseller	58,619	5.86
Google Reseller	58,589	5.86
AppNexus Reseller	58,473	5.85
OpenX Reseller	56,876	5.69
IndexExchange Reseller	54,968	5.5
SmartAdServer Reseller	51,472	5.15
Sellers Json	48,735	4.87
RubiconProject Direct	48,336	4.83
ContextWeb Reseller	47,327	4.73
Improve Digital Reseller	46,650	4.66
PubMatic Direct	46,023	4.6
OneTag Reseller	44,778	4.48
FreeWheel Reseller	44,594	4.46
Adform Reseller	44,425	4.44
Lijit Direct	44,357	4.44
AppNexus Direct	44,196	4.42
IndexExchange Direct	43,735	4.37
ShareThrough Reseller	43,404	4.34
Amazon Direct	43,337	4.33
Amazon APS Direct	43,250	4.32
Lijit Reseller	42,259	4.23
Smaato Reseller	42,023	4.2
RhythmOne Reseller	41,496	4.15
OpenX Direct	41,052	4.11
The MediaGrid Direct	40,950	4.1
Sonobi Reseller	40,894	4.09
LoopMe Reseller	40,863	4.09
33 Across Reseller	40,826	4.08
SmartAdServer Direct	40,263	4.03
Yahoo Reseller	40,020	4
OneTag Direct	39,472	3.95
Sovrn Reseller	38,704	3.87
Criteo Direct	38,660	3.87
ShareThrough Direct	38,340	3.83
AOL Reseller	38,185	3.82
Media.net Direct	38,153	3.82
ORC International Reseller	38,041	3.8
The MediaGrid Reseller	37,905	3.79
Triple Lift Reseller	37,824	3.78
Triple Lift Direct	37,536	3.75
Sovrn Direct	37,336	3.73
AdMan Reseller	36,855	3.69
AdYouLike Reseller	36,829	3.68
SpotXChange Reseller	36,703	3.67
Yieldmo Reseller	36,455	3.65
GumGum Reseller	36,022	3.6
Media.net Reseller	35,677	3.57
Beachfront Reseller	35,615	3.56
Converstand Media Reseller	35,295	3.53
Tremor Video Reseller	34,706	3.47
DistrictM Reseller	33,853	3.39
Improve Digital Direct	31,402	3.14
Teads Direct	30,855	3.09
RhythmOne Direct	30,846	3.08
Criteo Reseller	30,704	3.07
Converstand Media Direct	30,366	3.04
33 Across Direct	29,018	2.9
LinkedIn Ads	28,238	2.82
Sonobi Direct	28,138	2.81
GumGum Direct	28,062	2.81
Yahoo Direct	27,918	2.79
Google Publisher Tag	27,568	2.76
Amazon Reseller	27,444	2.74
Amazon APS Reseller	27,061	2.71
E-Planning Reseller	26,183	2.62
Google Floodlight Counter	26,178	2.62
LKQD Reseller	26,100	2.61
Telaria Reseller	26,038	2.6
Rich Audience Reseller	25,940	2.59
Consent Management Platform API v 2.0	25,819	2.58
Yieldmo Direct	25,763	2.58
Smaato Direct	25,199	2.52
Between Digital Reseller	25,132	2.51
vidoomy Reseller	24,911	2.49
Criteo	24,760	2.48
Synacor Reseller	24,608	2.46
AOL Direct	24,601	2.46
Adform Direct	24,589	2.46
AdYouLike Direct	24,188	2.42
SmartyAds Reseller	23,900	2.39
ContextWeb Direct	23,834	2.38
Undertone Reseller	22,833	2.28
AdBlock Acceptable Ads	22,310	2.23
Admixer Reseller	22,202	2.22
Outbrain Reseller	21,918	2.19
Aniview Reseller	21,367	2.14
AppNexus	21,190	2.12
Rich Audience Direct	20,997	2.1
Mobfox Reseller	20,322	2.03
ORC International Direct	20,240	2.02
Connectad Reseller	20,231	2.02
The Trade Desk	19,932	1.99
Nativo Direct	19,576	1.96
Seedtag Direct	19,571	1.96
AdMan Direct	19,377	1.94
FreeWheel Direct	19,089	1.91
fluct Reseller	18,803	1.88
Outbrain Direct	18,800	1.88
Amazon Ad System	18,073	1.81
Nativo Reseller	18,019	1.8
DistrictM Direct	17,889	1.79
Between Digital Direct	17,462	1.75
FLoC	17,166	1.72
AmazonBot Disallow	16,774	1.68
Undertone Direct	16,769	1.68
Teads Reseller	16,574	1.66
Xapads Reseller	16,420	1.64
Brave Reseller	16,183	1.62
E-Planning Direct	15,991	1.6
Amazon Associates	15,674	1.57
Pubmatic	15,655	1.57
ucfunnel Reseller	15,648	1.56
Rubicon Project	15,583	1.56
Taboola Direct	15,442	1.54
SpotXChange Direct	15,248	1.52
Twitter Ads	15,058	1.51
MGID Direct	15,024	1.5
Connectad Direct	14,889	1.49
Vidazoo Reseller	14,582	1.46
Yieldlab Reseller	14,500	1.45
Kargo Reseller	14,253	1.43
Openads/OpenX	14,207	1.42
Adtelligent Direct	13,906	1.39
Kargo Direct	13,611	1.36
Quantum Native Solutions Reseller	13,544	1.35
Smartclip Reseller	13,285	1.33
ID5	13,266	1.33
App-Ads.txt	13,199	1.32
vidoomy Direct	13,009	1.3
RTB House Reseller	12,798	1.28
Comet Cox Media Reseller	12,506	1.25
Index Exchange	12,252	1.23
Next Millenium Direct	12,160	1.22
GroundTruth Reseller	12,056	1.21
RTB House Direct	12,007	1.2
Yadro BannerHost	11,973	1.2
fluct Direct	11,734	1.17
comScore Activation	11,451	1.15
Infolinks Direct	11,220	1.12
Taboola	11,113	1.11
Triton Digital Reseller	11,058	1.11
Next Millenium Reseller	10,901	1.09
Google Floodlight Sales	10,881	1.09
Vidazoo Direct	10,752	1.08
Tremor Video Direct	10,717	1.07
Fyber Reseller	10,710	1.07
Bidtellect Reseller	10,376	1.04
SpringServe Reseller	10,330	1.03
MGID Reseller	10,319	1.03
Amazon Transparent Ad Marketplace	10,033	1
Stroeer Direct	10,024	1
Telaria Direct	10,021	1
LoopMe Direct	9,934	0.99
SunMedia Direct	9,827	0.98
Revcontent Direct	9,803	0.98
IponWeb BidSwitch	9,718	0.97
TripleLift	9,496	0.95
Adtelligent Reseller	9,380	0.94
Beachfront Direct	9,316	0.93
Insticator Direct	9,278	0.93
Consumable Reseller	9,236	0.92
Mars Media Group Reseller	9,229	0.92
Brightcom Direct	9,212	0.92
Smartstream Reseller	9,131	0.91
Admixer Direct	9,078	0.91
TrustX Direct	8,941	0.89
Chocolate Reseller	8,769	0.88
Revcontent Reseller	8,694	0.87
Viralize Reseller	8,670	0.87
SmartyAds Direct	8,602	0.86
TargetSpot Reseller	8,537	0.85
Stroeer Reseller	8,278	0.83
Yieldlab Direct	8,231	0.82
Mobfox Direct	8,163	0.82
Teads	8,123	0.81
Improve Digital	8,111	0.81
Synacor Direct	8,102	0.81
Smartclip Direct	8,096	0.81
LKQD Direct	8,057	0.81
ad.plus Direct	8,010	0.8
Sharethrough	7,844	0.78
ucfunnel Direct	7,732	0.77
AdRoll	7,713	0.77
Outbrain	7,696	0.77
Viralize Direct	7,681	0.77
Reddit Ads	7,623	0.76
DemDex	7,605	0.76
Gamoshi Reseller	7,520	0.75
Burst Media	7,510	0.75
Connatix Direct	7,481	0.75
Chocolate Direct	7,378	0.74
Unified ID 2.0	7,363	0.74
Google Inteactive Media Ads	7,298	0.73
Xapads Direct	7,215	0.72
SpringServe Direct	6,914	0.69
Adobe Audience Manager	6,853	0.69
Brightcom Reseller	6,803	0.68
Snap Pixel	6,766	0.68
Triton Digital Direct	6,684	0.67
Tapad	6,648	0.66
Prebid	6,613	0.66
AWIN	6,446	0.64
Mediavine	6,404	0.64
my6sense Reseller	6,385	0.64
Yoc Direct	6,359	0.64
LiveIntent	6,351	0.64
Aniview Direct	6,193	0.62
Insticator Reseller	6,172	0.62
Turn	5,826	0.58
Yieldmo	5,808	0.58
Consumable Direct	5,723	0.57
ADFOX	5,647	0.56
Lockerdome Direct	5,639	0.56
Aggregate Knowledge	5,502	0.55
Genesis Media Reseller	5,432	0.54
Taboola Reseller	5,341	0.53
Tappx Direct	5,213	0.52
Yoc Reseller	5,110	0.51
Dailymotion Direct	5,068	0.51
ExactTarget	5,045	0.5
AdTrue Direct	5,005	0.5
StackAdapt	4,991	0.5
AerServ Reseller	4,954	0.5
Facebook Reseller	4,924	0.49
DynAdmic Reseller	4,921	0.49
StickyAds TV	4,809	0.48
Header Tag by Index Exchange	4,773	0.48
Affiliate Window	4,653	0.47
adstir Reseller	4,635	0.46
Conversant	4,624	0.46
Adform	4,589	0.46
Media.net	4,555	0.46
Tappx Reseller	4,549	0.45
SunMedia Reseller	4,490	0.45
Google Matched Content	4,485	0.45
Truvid Direct	4,478	0.45
Integral Ad Science	4,436	0.44
Blockthrough	4,409	0.44
pixfuture Direct	4,399	0.44
Simpli.fi	4,392	0.44
Sekindo Direct	4,320	0.43
WideOrbit Reseller	4,320	0.43
Primis Direct	4,317	0.43
GumGum	4,297	0.43
BrightRoll Reseller	4,274	0.43
Sonobi	4,207	0.42
Yandex	4,186	0.42
ContextWeb	4,166	0.42
Nativo	4,025	0.4
YieldBot Reseller	4,001	0.4
Seedtag Reseller	3,841	0.38
JW Player Tracking	3,787	0.38
Adyoulike	3,785	0.38
Mars Media Group Direct	3,754	0.38
AerServ Direct	3,648	0.36
Neustar AdAdvisor	3,645	0.36
Gamma SSP Reseller	3,601	0.36
Underdog Media Direct	3,593	0.36
RevContent	3,482	0.35
AvantisVideo Direct	3,468	0.35
Omnitag	3,442	0.34
Commission Junction	3,419	0.34
Raptive	3,397	0.34
DAConsortium Direct	3,336	0.33
DAConsortium Reseller	3,334	0.33
Audigent	3,190	0.32
Videology Group Reseller	3,152	0.32
CafeMedia	3,102	0.31
Exponential Direct	3,098	0.31
152 Media Direct	3,051	0.31
Imonomy Reseller	2,948	0.29
MGID	2,824	0.28
Ezoic Publisher	2,742	0.27
DoubleClick Bid Manager	2,710	0.27
SiteScout	2,703	0.27
saambaa Direct	2,652	0.27
Smart Adserver	2,613	0.26
Facebook Direct	2,605	0.26
SkimLinks	2,580	0.26
Clever Advertising	2,561	0.26
LiveIntent Direct	2,542	0.25
IndexExchange	2,527	0.25
Impact	2,521	0.25
Imonomy Direct	2,521	0.25
Somoaudience Reseller	2,508	0.25
Native Ads Reseller	2,483	0.25
ADman Media	2,479	0.25
TargetSpot Direct	2,478	0.25
Colombia Online	2,463	0.25
Gamoshi Direct	2,454	0.25
Connatix Reseller	2,447	0.24
Inventory Partner Domain	2,441	0.24
Beeswax	2,431	0.24
Adobe Audience Manager Sync	2,409	0.24
adingo	2,385	0.24
Adbutler	2,377	0.24
Next Millennium Publisher	2,320	0.23
Brandmetrics	2,284	0.23
Ezoic	2,250	0.22
MediaWallah	2,242	0.22
Quantum Native Solutions Direct	2,182	0.22
ClickCease	2,129	0.21
Trellian	2,121	0.21
Ezoic Direct	2,120	0.21
Sortable Direct	2,105	0.21
Rocket Fuel	2,075	0.21
Rich Audience	2,061	0.21
Vidoomy Publisher	2,033	0.2
GoAffPro	2,022	0.2
152 Media Reseller	2,006	0.2
Netpub Media Publisher	1,992	0.2
Genesis Media Direct	1,982	0.2
DoubleVerify	1,947	0.19
Undertone	1,937	0.19
ShareASale	1,919	0.19
Intimate Merger	1,915	0.19
Sourcepoint	1,862	0.19
WideOrbit Direct	1,849	0.18
optAd360 Direct	1,841	0.18
Lockerdome Reseller	1,824	0.18
PulsePoint Reseller	1,812	0.18
Link Share	1,796	0.18
Optimatic Reseller	1,788	0.18
AndBeyond.Media Direct	1,784	0.18
Total Media Direct	1,743	0.17
Gamma SSP Direct	1,730	0.17
Adapex Publisher	1,729	0.17
Infolinks	1,727	0.17
Brave Direct	1,707	0.17
Playground XYZ Publisher	1,687	0.17
Cedato Reseller	1,678	0.17
Sape	1,660	0.17
Admiral VRM	1,639	0.16
MNTN	1,613	0.16
Kargo	1,601	0.16
Loopme	1,587	0.16
Fyber Direct	1,586	0.16
Mobile Ad Trading Direct	1,584	0.16
PHP Ads	1,579	0.16
Permutive	1,578	0.16
Eyeota	1,543	0.15
Ad.Plus Publisher	1,518	0.15
AdTrue Reseller	1,474	0.15
Experian Reseller	1,472	0.15
Advertising Technologies	1,436	0.14
Seznam	1,408	0.14
ExoClick	1,397	0.14
Roku	1,354	0.14
Vuble Reseller	1,351	0.14
Centro	1,347	0.13
C1X Reseller	1,339	0.13
cXense	1,301	0.13
Flashtalking	1,298	0.13
Comet Cox Media Direct	1,289	0.13
AdAsia Reseller	1,287	0.13
Rewardful	1,286	0.13
Ad Lightning	1,273	0.13
ad.plus Reseller	1,271	0.13
Bauer	1,271	0.13
Wunderkind	1,266	0.13
adstir Direct	1,260	0.13
GourmetAds Direct	1,238	0.12
Adition	1,214	0.12
Nativery	1,208	0.12
RTB House	1,204	0.12
BlockAdBlock	1,197	0.12
MemeVideo Direct	1,190	0.12
A8.net	1,189	0.12
DeepIntent Reseller	1,186	0.12
Evidon	1,185	0.12
vi	1,185	0.12
optAd360 Publisher	1,179	0.12
Atlas	1,178	0.12
WMG International	1,171	0.12
BounceX	1,158	0.12
diDNA Publisher	1,156	0.12
DTScout	1,150	0.12
DeepIntent Direct	1,141	0.11
Mediawayss Direct	1,130	0.11
IntentIQ	1,123	0.11
PulsePoint Direct	1,115	0.11
Rakuten Affiliate	1,112	0.11
AdKernel	1,095	0.11
Zedo Direct	1,083	0.11
AdRiver	1,079	0.11
ad6 media Reseller	1,071	0.11
FatChilli Publisher	1,065	0.11
FatChilli Media Publisher	1,065	0.11
EMX	1,051	0.11
OnAudience	1,048	0.1
PurpleAds Publisher	1,038	0.1
Yektanet	1,031	0.1
AcuityAds	1,023	0.1
Minute Media	1,017	0.1
Infolinks Reseller	1,015	0.1
Caraytech e-planning	1,012	0.1
Yahoo Ad Sync	1,007	0.1
GeoEdge	981	0.1
Quantcast Reseller	980	0.1
Interdog Media Publisher	978	0.1
Spotify Advertising	977	0.1
Bidtellect	974	0.1
SSPHighway Reseller	964	0.1
Clickio Direct	963	0.1
Moshimo	954	0.1
Internet Billboard Direct	949	0.09
Connatix	947	0.09
Vuble Direct	947	0.09
Limpid Publisher	927	0.09
Triple Whale	906	0.09
Chaturbate	903	0.09
BlueKai	902	0.09
GourmetAds Reseller	901	0.09
BidSwitch Reseller	900	0.09
RTK Direct	898	0.09
HasOffers	892	0.09
Ooyala Reseller	889	0.09
JuicyAds	882	0.09
Freestar	880	0.09
A-ADS	878	0.09
The Moneytizer	872	0.09
AppLovin	871	0.09
DistroScale Direct	868	0.09
Rakuten Advertising	862	0.09
FoxPush Publisher	861	0.09
Streamlyn Media Reseller	856	0.09
Between Digital	847	0.08
Equativ Publisher	843	0.08
Adswizz	824	0.08
Adiiix Publisher	820	0.08
Refersion	819	0.08
Sekindo Reseller	814	0.08
StreamRail Reseller	811	0.08
MicroAd	809	0.08
BidFuse Publisher	809	0.08
Switch Reseller	803	0.08
Advertising.com	803	0.08
152 Media Publisher	785	0.08
RockerBox	776	0.08
ReachLocal	762	0.08
Triple13 Publisher	743	0.07
Freestar Publisher	743	0.07
Somoaudience Direct	734	0.07
Cedato Direct	731	0.07
DynAdmic Direct	728	0.07
Motionspots Reseller	726	0.07
Primis Reseller	725	0.07
Publift Fuse Platform	724	0.07
Movable Ink	719	0.07
Adelphic	718	0.07
Sojern	717	0.07
Post Affiliate Pro	716	0.07
Ligatus Direct	714	0.07
Dstillery	713	0.07
AMob	710	0.07
AuxoAds Publisher	709	0.07
Dailymotion Reseller	706	0.07
TVBET	703	0.07
Media Innovation Group	702	0.07
AndBeyond.Media Publisher	702	0.07
Admixer	700	0.07
Streamlyn Media Direct	697	0.07
PlayStream Publisher	691	0.07
Value Commerce	689	0.07
BuySell Ads	688	0.07
Perfect Audience	687	0.07
Adnami	679	0.07
AdAsia Direct	674	0.07

6,379,675 Detections

of Advertising in the Top 1 Million Sites. Last updated 21st Apr 2025.

DoubleClick.Net is currently the most popular technology in this category.