Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	59,899	59.9
Ads.txt	19,682	19.68
Google Remarketing	18,614	18.61
Google Direct	18,480	18.48
Facebook Custom Audiences	17,721	17.72
Google Adsense	14,420	14.42
RubiconProject Reseller	14,249	14.25
AppNexus Reseller	14,246	14.25
PubMatic Reseller	14,244	14.24
Google Reseller	14,098	14.1
OpenX Reseller	13,928	13.93
IndexExchange Reseller	13,574	13.57
SmartAdServer Reseller	13,307	13.31
Sellers Json	13,165	13.16
ContextWeb Reseller	12,944	12.94
Improve Digital Reseller	12,779	12.78
RubiconProject Direct	12,641	12.64
FreeWheel Reseller	12,232	12.23
PubMatic Direct	12,063	12.06
OneTag Reseller	12,019	12.02
Smaato Reseller	11,943	11.94
Lijit Reseller	11,825	11.82
RhythmOne Reseller	11,802	11.8
Adform Reseller	11,746	11.75
ShareThrough Reseller	11,725	11.72
IndexExchange Direct	11,632	11.63
Yahoo Reseller	11,606	11.61
AppNexus Direct	11,510	11.51
Amazon Direct	11,486	11.49
Amazon APS Direct	11,463	11.46
LoopMe Reseller	11,447	11.45
Sonobi Reseller	11,386	11.39
OpenX Direct	11,162	11.16
Sovrn Reseller	11,126	11.13
Lijit Direct	11,118	11.12
Triple Lift Reseller	11,032	11.03
ORC International Reseller	10,927	10.93
AOL Reseller	10,853	10.85
The MediaGrid Direct	10,786	10.79
AdMan Reseller	10,734	10.73
GumGum Reseller	10,712	10.71
33 Across Reseller	10,667	10.67
Media.net Reseller	10,622	10.62
The MediaGrid Reseller	10,561	10.56
AdYouLike Reseller	10,548	10.55
OneTag Direct	10,500	10.5
SpotXChange Reseller	10,478	10.48
Converstand Media Reseller	10,358	10.36
SmartAdServer Direct	10,346	10.35
Yieldmo Reseller	10,280	10.28
Tremor Video Reseller	10,185	10.18
Triple Lift Direct	10,169	10.17
Beachfront Reseller	10,146	10.15
Criteo Direct	10,013	10.01
DistrictM Reseller	9,774	9.77
Media.net Direct	9,651	9.65
ShareThrough Direct	9,607	9.61
Sovrn Direct	9,487	9.49
Criteo Reseller	9,059	9.06
Teads Direct	8,944	8.94
Amazon Reseller	8,368	8.37
Telaria Reseller	8,254	8.25
Amazon APS Reseller	8,249	8.25
RhythmOne Direct	7,933	7.93
Google Publisher Tag	7,821	7.82
E-Planning Reseller	7,775	7.78
Rich Audience Reseller	7,767	7.77
Converstand Media Direct	7,744	7.74
LKQD Reseller	7,743	7.74
33 Across Direct	7,715	7.72
Improve Digital Direct	7,673	7.67
Yahoo Direct	7,527	7.53
Sonobi Direct	7,496	7.5
vidoomy Reseller	7,425	7.42
GumGum Direct	7,277	7.28
Between Digital Reseller	7,255	7.26
Synacor Reseller	7,253	7.25
Smaato Direct	7,048	7.05
Consent Management Platform API v 2.0	7,023	7.02
SmartyAds Reseller	6,860	6.86
Undertone Reseller	6,823	6.82
Adform Direct	6,810	6.81
AOL Direct	6,795	6.8
Admixer Reseller	6,709	6.71
Outbrain Reseller	6,692	6.69
Google Floodlight Counter	6,688	6.69
AdYouLike Direct	6,606	6.61
Aniview Reseller	6,519	6.52
Rich Audience Direct	6,364	6.36
Yieldmo Direct	6,324	6.32
ContextWeb Direct	6,317	6.32
Criteo	6,268	6.27
ORC International Direct	6,155	6.16
FreeWheel Direct	6,105	6.1
LinkedIn Ads	6,011	6.01
Connectad Reseller	5,986	5.99
Mobfox Reseller	5,813	5.81
Outbrain Direct	5,712	5.71
fluct Reseller	5,667	5.67
AdMan Direct	5,535	5.54
AppNexus	5,325	5.32
DistrictM Direct	5,317	5.32
Teads Reseller	5,150	5.15
Seedtag Direct	5,143	5.14
Nativo Reseller	5,131	5.13
Amazon Ad System	5,125	5.12
Between Digital Direct	5,122	5.12
Xapads Reseller	5,091	5.09
Brave Reseller	4,970	4.97
App-Ads.txt	4,882	4.88
The Trade Desk	4,855	4.86
SpotXChange Direct	4,851	4.85
Taboola Direct	4,847	4.85
Vidazoo Reseller	4,748	4.75
ucfunnel Reseller	4,695	4.7
E-Planning Direct	4,674	4.67
Kargo Reseller	4,561	4.56
Nativo Direct	4,529	4.53
Connectad Direct	4,456	4.46
Smartclip Reseller	4,391	4.39
Yieldlab Reseller	4,201	4.2
FLoC	4,147	4.15
Undertone Direct	4,109	4.11
Pubmatic	4,101	4.1
MGID Direct	4,076	4.08
Rubicon Project	4,020	4.02
AmazonBot Disallow	4,010	4.01
RTB House Reseller	4,005	4
Quantum Native Solutions Reseller	3,972	3.97
fluct Direct	3,918	3.92
Openads/OpenX	3,896	3.9
Comet Cox Media Reseller	3,854	3.85
GroundTruth Reseller	3,852	3.85
vidoomy Direct	3,838	3.84
Adtelligent Direct	3,836	3.84
Amazon Associates	3,832	3.83
Twitter Ads	3,790	3.79
Next Millenium Direct	3,776	3.78
ID5	3,648	3.65
RTB House Direct	3,644	3.64
SpringServe Reseller	3,540	3.54
Next Millenium Reseller	3,479	3.48
Amazon Transparent Ad Marketplace	3,467	3.47
Triton Digital Reseller	3,408	3.41
comScore Activation	3,343	3.34
Kargo Direct	3,332	3.33
Taboola	3,286	3.29
MGID Reseller	3,185	3.19
Vidazoo Direct	3,170	3.17
Adtelligent Reseller	3,161	3.16
Infolinks Direct	3,142	3.14
Index Exchange	3,082	3.08
Bidtellect Reseller	3,071	3.07
Revcontent Direct	3,054	3.05
SunMedia Direct	3,042	3.04
Brightcom Direct	3,040	3.04
Mars Media Group Reseller	3,016	3.02
TargetSpot Reseller	2,963	2.96
Insticator Direct	2,948	2.95
LoopMe Direct	2,943	2.94
Stroeer Direct	2,940	2.94
Google Floodlight Sales	2,927	2.93
Consumable Reseller	2,899	2.9
Fyber Reseller	2,884	2.88
Connatix Direct	2,878	2.88
Tremor Video Direct	2,857	2.86
Admixer Direct	2,818	2.82
Smartstream Reseller	2,798	2.8
Beachfront Direct	2,794	2.79
Chocolate Reseller	2,755	2.76
Revcontent Reseller	2,752	2.75
LKQD Direct	2,746	2.75
Adobe Audience Manager	2,625	2.62
Smartclip Direct	2,613	2.61
Stroeer Reseller	2,599	2.6
SpringServe Direct	2,568	2.57
Mobfox Direct	2,564	2.56
Chocolate Direct	2,563	2.56
Telaria Direct	2,561	2.56
ucfunnel Direct	2,512	2.51
Synacor Direct	2,510	2.51
Yieldlab Direct	2,460	2.46
SmartyAds Direct	2,448	2.45
Viralize Reseller	2,422	2.42
Viralize Direct	2,407	2.41
Xapads Direct	2,382	2.38
Gamoshi Reseller	2,357	2.36
ad.plus Direct	2,280	2.28
Google Inteactive Media Ads	2,256	2.26
DemDex	2,252	2.25
Aniview Direct	2,243	2.24
Brightcom Reseller	2,140	2.14
Teads	2,118	2.12
Triton Digital Direct	2,114	2.11
TripleLift	2,052	2.05
IponWeb BidSwitch	2,025	2.02
Yoc Direct	2,020	2.02
Reddit Ads	2,017	2.02
Facebook Reseller	2,013	2.01
Outbrain	2,005	2
Consumable Direct	1,979	1.98
my6sense Reseller	1,943	1.94
Prebid	1,919	1.92
Tappx Direct	1,898	1.9
Taboola Reseller	1,885	1.88
Genesis Media Reseller	1,851	1.85
Unified ID 2.0	1,804	1.8
ExactTarget	1,706	1.71
DynAdmic Reseller	1,694	1.69
Sharethrough	1,691	1.69
Blockthrough	1,680	1.68
WideOrbit Reseller	1,668	1.67
Dailymotion Direct	1,667	1.67
Insticator Reseller	1,665	1.67
Tapad	1,651	1.65
Integral Ad Science	1,631	1.63
Improve Digital	1,611	1.61
Lockerdome Direct	1,594	1.59
AdTrue Direct	1,573	1.57
BrightRoll Reseller	1,547	1.55
Truvid Direct	1,541	1.54
AdRoll	1,528	1.53
TrustX Direct	1,525	1.52
Burst Media	1,523	1.52
Conversant	1,519	1.52
Header Tag by Index Exchange	1,503	1.5
Yoc Reseller	1,470	1.47
pixfuture Direct	1,449	1.45
SunMedia Reseller	1,436	1.44
AerServ Reseller	1,422	1.42
adstir Reseller	1,421	1.42
Yadro BannerHost	1,403	1.4
Turn	1,387	1.39
Tappx Reseller	1,351	1.35
Sekindo Direct	1,307	1.31
Primis Direct	1,306	1.31
Gamma SSP Reseller	1,303	1.3
LiveIntent	1,282	1.28
Playground XYZ Publisher	1,272	1.27
Next Millennium Publisher	1,269	1.27
Mars Media Group Direct	1,267	1.27
Snap Pixel	1,248	1.25
Adform	1,247	1.25
Sonobi	1,227	1.23
StackAdapt	1,219	1.22
YieldBot Reseller	1,218	1.22
ContextWeb	1,207	1.21
LiveIntent Direct	1,196	1.2
Affiliate Window	1,164	1.16
Seedtag Reseller	1,163	1.16
Underdog Media Direct	1,149	1.15
Exponential Direct	1,149	1.15
AWIN	1,109	1.11
Aggregate Knowledge	1,087	1.09
StickyAds TV	1,086	1.09
DAConsortium Reseller	1,077	1.08
Yieldmo	1,059	1.06
Facebook Direct	1,056	1.06
AvantisVideo Direct	1,050	1.05
AdBlock Acceptable Ads	1,044	1.04
JW Player Tracking	1,017	1.02
152 Media Direct	1,009	1.01
AerServ Direct	977	0.98
DAConsortium Direct	977	0.98
Connatix Reseller	965	0.97
ADFOX	955	0.96
Audigent	951	0.95
Imonomy Reseller	940	0.94
Somoaudience Reseller	918	0.92
Smart Adserver	908	0.91
Adyoulike	903	0.9
Videology Group Reseller	903	0.9
Native Ads Reseller	898	0.9
Imonomy Direct	893	0.89
Adapex Publisher	886	0.89
Adobe Audience Manager Sync	885	0.88
Vidoomy Publisher	862	0.86
GumGum	860	0.86
Inventory Partner Domain	849	0.85
Beeswax	818	0.82
SkimLinks	816	0.82
Omnitag	814	0.81
Commission Junction	814	0.81
saambaa Direct	802	0.8
TargetSpot Direct	799	0.8
Nativo	780	0.78
Gamoshi Direct	762	0.76
SiteScout	753	0.75
Sourcepoint	753	0.75
Admiral VRM	750	0.75
Rich Audience	719	0.72
AndBeyond.Media Direct	707	0.71
Permutive	706	0.71
Neustar AdAdvisor	700	0.7
Simpli.fi	689	0.69
Quantum Native Solutions Direct	689	0.69
Fyber Direct	684	0.68
152 Media Reseller	683	0.68
Impact	663	0.66
Adbutler	658	0.66
Rocket Fuel	657	0.66
Netpub Media Publisher	648	0.65
Media.net	647	0.65
Mediavine	646	0.65
Sortable Direct	644	0.64
Limpid Publisher	628	0.63
RevContent	600	0.6
cXense	599	0.6
ADman Media	596	0.6
Equativ Publisher	593	0.59
DoubleVerify	578	0.58
IndexExchange	572	0.57
PulsePoint Reseller	570	0.57
Optimatic Reseller	569	0.57
Gamma SSP Direct	569	0.57
Mobile Ad Trading Direct	566	0.57
Link Share	561	0.56
MGID	560	0.56
Cedato Reseller	559	0.56
Brave Direct	559	0.56
Yandex	554	0.55
Brandmetrics	554	0.55
WideOrbit Direct	553	0.55
optAd360 Direct	542	0.54
diDNA Publisher	522	0.52
Intimate Merger	517	0.52
DoubleClick Bid Manager	515	0.52
Bauer	515	0.52
Genesis Media Direct	512	0.51
AdTrue Reseller	501	0.5
Loopme	495	0.5
AdAsia Reseller	492	0.49
GourmetAds Direct	476	0.48
Ad.Plus Publisher	475	0.48
Connatix	472	0.47
FoxPush Publisher	469	0.47
Vuble Reseller	463	0.46
Flashtalking	455	0.46
Wunderkind	455	0.46
Google Matched Content	447	0.45
DeepIntent Direct	446	0.45
C1X Reseller	443	0.44
WMG International	433	0.43
Advibe Media Publisher	432	0.43
BounceX	431	0.43
Triple13 Publisher	431	0.43
Freestar Publisher	431	0.43
AndBeyond.Media Publisher	429	0.43
PHP Ads	422	0.42
FatChilli Publisher	421	0.42
FatChilli Media Publisher	421	0.42
ad.plus Reseller	420	0.42
Experian Reseller	417	0.42
MemeVideo Direct	416	0.42
MNTN	415	0.42
AdRiver	414	0.41
Eyeota	409	0.41
Colombia Online	409	0.41
Undertone	409	0.41
Ezoic Publisher	408	0.41
Mediawayss Direct	403	0.4
adingo	400	0.4
adstir Direct	400	0.4
Lockerdome Reseller	398	0.4
DeepIntent Reseller	394	0.39
Advertising.com	390	0.39
Freestar	390	0.39
Raptive	386	0.39
Adiiix Publisher	385	0.38
Roku	383	0.38
RTB House	378	0.38
Clever Advertising	376	0.38
GeoEdge	374	0.37
optAd360 Publisher	374	0.37
BlockAdBlock	369	0.37
Ad Lightning	363	0.36
vi	359	0.36
PlayStream Publisher	347	0.35
MediaWallah	346	0.35
Smile Wanted Publisher	345	0.34
AdKernel	344	0.34
BidFuse Publisher	342	0.34
BeOp Publisher	342	0.34
Vuble Direct	340	0.34
Adpone Publisher	339	0.34
Caraytech e-planning	337	0.34
Sekindo Reseller	336	0.34
Atlas	334	0.33
RTK Direct	334	0.33
ExoClick	333	0.33
ADTECH	331	0.33
BidsXchange Publisher	330	0.33
CafeMedia	325	0.32
AvantisVideo Publisher	322	0.32
Evidon	321	0.32
Minute Media	319	0.32
GourmetAds Reseller	317	0.32
Project Agora Publisher	316	0.32
Movable Ink	309	0.31
Adition	309	0.31
Between Digital	309	0.31
Streamlyn Media Reseller	305	0.3
Streamlyn Media Direct	305	0.3
BlueKai	304	0.3
Infolinks	302	0.3
AcuityAds	302	0.3
152 Media Publisher	302	0.3
Dable	299	0.3
Quantcast Reseller	298	0.3
Ooyala Reseller	298	0.3
Yahoo Ad Sync	296	0.3
Internet Billboard Direct	295	0.3
SSPHighway Reseller	293	0.29
PulsePoint Direct	292	0.29
PurpleAds Publisher	291	0.29
Cedato Direct	290	0.29
Total Media Direct	288	0.29
StreamRail Reseller	288	0.29
Primis Reseller	288	0.29
IntentIQ	283	0.28
Kargo	283	0.28
Jobcase	280	0.28
Clickio Direct	278	0.28
Bidtellect	275	0.27
ClickCease	271	0.27
BidSwitch Reseller	269	0.27
Interdog Media Publisher	269	0.27
DynAdmic Direct	263	0.26
EMX	261	0.26
MicroAd	259	0.26
Hashtag Labs	259	0.26
Motionspots Reseller	257	0.26
Exponential Reseller	255	0.26
Comet Cox Media Direct	251	0.25
Nativery	250	0.25
DistroScale Direct	250	0.25
Rakuten Affiliate	249	0.25
Automatad Publisher	247	0.25
Zedo Direct	246	0.25
Spotify Advertising	245	0.24
Adnami	244	0.24
ad6 media Reseller	239	0.24
Admixer	239	0.24
AnyManager Publisher	239	0.24
AuxoAds Publisher	238	0.24
Advertising Technologies	237	0.24
OnAudience	237	0.24
AdAsia Direct	233	0.23
Adswizz	232	0.23
Vertoz Direct	232	0.23
Ligatus Direct	232	0.23
Somoaudience Direct	232	0.23
Ezoic Direct	231	0.23
Switch Reseller	231	0.23
Publift Fuse Platform	231	0.23
Media Trust	231	0.23
Mow Player Publisher	229	0.23
DTScout	226	0.23
Atlas5 Tech Publisher	226	0.23
VDO.AI Publisher	225	0.22
Rewardful	224	0.22
Vhbx Reseller	221	0.22
Adelphic	219	0.22
Media Innovation Group	218	0.22
PubWise Publisher	218	0.22
Dailymotion Reseller	217	0.22
Switch Concepts Direct	211	0.21
Mobile Ad Trading Reseller	210	0.21
Verve Publisher	210	0.21
Ezoic	209	0.21
Onomagic Publisher	208	0.21
Centro	207	0.21
AppMonet Publisher	207	0.21
AMXRTB Publisher	207	0.21
AdaptMX Publisher	207	0.21

1,617,268 Detections

of Advertising in the Top 100k Sites. Last updated 03rd Apr 2025.

DoubleClick.Net is currently the most popular technology in this category.