A/B Testing Usage Distribution in the Top 1 Million Sites

Statistics for websites using A/B Testing technologies

Google Optimize 360 38%Visual Website Optimizer 15%Mixpanel 8%Optimizely 8%AB Tasty 4%Content Square 3%Other 23%

72,715 Detections

of A/B Testing in the Top 1 Million Sites. Last updated 13th Feb 2025.

Google Optimize 360 Google Optimize 360 is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
70,976
Top 100k
Top 100,000 sites by traffic
18,297
Top 10k
Top 10,000 sites by traffic
2,741
Entire Internet
1,162,275
United States
502,735
Sweden
145,289
Brazil
67,097
Germany
49,834
Russia
43,296
United Kingdom
29,817
Netherlands
27,277
France
23,152
Niue
15,716
Japan
15,647
Australia
13,940
Canada
12,170
Belgium
9,360
Switzerland
8,639
India
7,458
Spain
6,582
TR Turkey
5,777
IT Italy
5,570
AT Austria
4,360
NO Norway
4,268
DK Denmark
4,022
MX Mexico
3,940
PL Poland
3,940
CO .co
3,453
CN China
2,992
IO .io
2,819
FI Finland
2,410
RS Serbia
2,390
KR South Korea
2,272
NZ New Zealand
2,044
CZ Czech Republic
1,894
ID Indonesia
1,819
PT Portugal
1,787
SG Singapore
1,668
UA Ukraine
1,477
ME .me
1,389
KZ Kazakhstan
1,384
RO Romania
1,372
ZA South Africa
1,368
IL Israel
1,345
AE UAE
1,329
HU Hungary
1,242
TW Taiwan
1,223
AR Argentina
1,166
AI Anguilla
1,155
VN Vietnam
1,132
CL Chile
1,094
IE Ireland
1,070
GR Greece
1,057
HK Hong Kong
954
MY Malaysia
870
SK Slovakia
756
BY Belarus
706
TH Thailand
687
TV .tv
671
LT Lithuania
609
CC Cocos Islands
595
PE Peru
595
LU Luxembourg
532
BG Bulgaria
531
SA Saudi Arabia
475
PH Philippines
471
SI Slovenia
421
EE Estonia
406
NG Nigeria
333
HR Croatia
309
PK Pakistan
308
IR Iran
284
LV Latvia
275
KE Kenya
269
MT Malta
267
EC Ecuador
194
SH Saint Helena
190
AS American Samoa
185
EG Egypt
184
BD Bangladesh
179
UY Uruguay
156
CR Costa Rica
155
MA Morocco
153
LK Sri Lanka
150
IS Iceland
134
PR Puerto Rico
130
UZ Uzbekistan
123
GE Georgia
122
QA Qatar
99
PA Panama
96
AZ Azerbaijan
86
DO Dominican Republic
86
CY Cyprus
85
GG Guernsey
85
KW Kuwait
85
LI Liechtenstein
85
GH Ghana
84
JO Jordan
77
SO Somalia
77
RE Reunion
76
GT Guatemala
75
AM Armenia
74
VE Venezuela
73
AL Albania
72
PY Paraguay
67
MD Moldova
66
NP Nepal
62
AF Afghanistan
59
BO Bolivia
57
BH Bahrain
54
TN Tunisia
54
LB Lebanon
52
TO Tonga
52
MK Macedonia
51
KG Kyrgyzstan
50
MU Mauritius
46
TZ Tanzania
46
UG Uganda
43
SV El Salvador
42
DZ Algeria
40
OM Oman
39
MN Mongolia
37
BS Bahamas
35
CM Cameroon
35
IM Isle of Man
35
PW Palau
34
VC Saint Vincent and the Grenadines
34
AG Antigua and Barbuda
31
BA Bosnia and Herzegovina
31
MM Myanmar
31
BM Bermuda
30
KH Cambodia
30
BZ Belize
29
HN Honduras
28
VI United States Virgin Islands
28
ZW Zimbabwe
28
AD Andorra
27
FM Micronesia
27
SN Senegal
24
WS Samoa
24
SC Seychelles
23
MQ Martinique
21
CI Cote d'Ivoire
20
GP Guadeloupe
20
KY Cayman Islands
20
CX Christmas Island
19
JM Jamaica
19
RW Rwanda
19
NI Nicaragua
18
AO Angola
17
ZM Zambia
17
BW Botswana
16
MZ Mozambique
16
ST Sao Tome and Principe
16
AW Aruba
15
ET Ethiopia
15
PF French Polynesia
15
PM Saint Pierre and Miquelon
15
CD Congo
14
GI Gibraltar
14
IQ Iraq
14
PS Palestine
14
TT Trinidad and Tobago
14
BF Burkina Faso
13
GY Guyana
13
NA Namibia
13
MG Madagascar
12
TC Turks and Caicos Islands
12
FO Faroe Islands
11
GU Guam
11
MC Monaco
11
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