Tag Management Usage Distribution in the Top 1 Million Sites

Top In Tag Management Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Tag Manager	515,694	51.57
Adobe Dynamic Tag Management	17,586	1.76
Adobe Launch	5,571	0.56
Tealium	4,287	0.43
Matomo Tag Manager	3,652	0.37
Adobe Experience Platform Launch	2,101	0.21
Piwik PRO	1,881	0.19
Signal	1,761	0.18
Yahoo Tag Manager	1,448	0.14
Zaraz	1,353	0.14
Ensighten	1,297	0.13
Yottaa	629	0.06
mParticle	524	0.05
Conversant Media	520	0.05
Freshpaint	320	0.03
Taggstar	28	0
TagMan	25	0
Adobe TagManager	21	0
DC Storm	20	0
Datalicious Supertag	15	0
Analytics Pros	4	0
TagPro	4	0
Mezzobit	2	0
Innometrics	2	0
OnCue	2	0
Relay42	1	0

559,668 Detections

of Tag Management in the Top 1 Million Sites. Last updated 21st Apr 2025.

Google Tag Manager is currently the most popular technology in this category.